Have you been posting high-quality content in order to grow a social media following for your brand? That’s good, but it would obviously be better if you could start converting those followers into paying customers. In this episode, we share some tips to help you get started.

Read the article at Social Media Today here: http://bit.ly/2zPhQjS

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Create brand advocacy programs will help you engage your best customers. If you want your brand advocates to continue promoting for you, it’s important to invest in them. In this episode, we share some tips on how you can do it effectively.

Read the article at JeffBullas.com here: http://bit.ly/2AUVudj

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There’s no single ‘best practice’ approach to using social media for content marketing. While your social media efforts should supplement your content, there are a million ways to go about posting online and developing your presence within online communities. In this episode, we share some tips on how to integrate social media with your content marketing strategy.

Read the article at the Louder.Online blog here: http://bit.ly/2mBrVHE

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Like most marketers, you've probably made mistakes when it comes to landing pages. Mistakes are OK - as long as you learn from them and move forward. In this episode, we discuss the 5 mistakes marketers make that could kill landing page optimization.

Read the article at Site Pro News here: http://bit.ly/2yZ71eZ

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Customer Acquisition Cost (CAC) is one of the most important digital marketing metrics. It allows you to determine the profitability of your business. In this episode, we share some tips on how to reduce your CAC and generate more profits.

Read the article at Blue Wire Media here: http://bit.ly/2B6g8Ku

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As their employer, you do your best to create a healthy work environment that inspires hard-working employees. But are they telling you what they actually want in return for their hard work and loyalty? Do they even know what they want for that matter? Check out this episode to learn more.

Read the article at All Business here: http://bit.ly/2Ga7WsL

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Educational content has the highest value. When you teach someone a skill or give them the knowledge that will positively affect their life, you'll gain their trust and grow awareness for your brand. In this episode, we examine how five brands excel at delivering such content.

Read the article at Social Media Today here: http://bit.ly/2z58wam

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User experience (UX) is arguably the most important component of a website or app. It affects everything from engagement and purchasing decisions to conversions and your brand’s overall bottom line. A study has found that 79% of individuals who are dissatisfied with a visit are less likely to buy from the same site again. In this episode, we share some tips on how you can fix UX issues before they cost you customers.

Read the article at Jeffbullas.com here: http://bit.ly/2mr5vwm

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The lead up to a product launch is an exciting, yet daunting period for a business. It could lead to huge sales and positive publicity, but this isn't always the case. A study done by Harvard Business School found that an estimated 95% of consumer goods fail. In this episode, we explore some of the ways companies can beat the odds with a successful new product launch.

Read the article at All Business here: http://bit.ly/2FHatu8

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Nowadays, modern communication platforms like Slack, WhatsApp, and Facebook Messenger are social as well as functional. Not only can you share large files for work collaborations, but you can also use videoconferencing and share emojis that humanizes the interactions. In this episode, we look at some of the ways this latest generation of platforms has altered modern communications.

Read the article at Site Pro News here: http://bit.ly/2znLCc0

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