Ever since seeing Elvis Presley in concert as a 7-year-old boy, Louis Messina knew he wanted to be in the music business. Today he is recognized as a powerhouse promoter in the music and entertainment industry—and has been for the past several decades—with current and past clients including Taylor Swift, George Strait, The Rolling Stones, Bruce Springsteen and U2, among others. Taking a trip down memory lane evokes a range of emotions from Louis as he discusses family, relationships, business and a career focused on helping others' dreams come true.