What's the value of creativity in a world that is filled with ideas? How do you know which ideas are valuable and which ones are just noise? Roberto Verganti talks about the lost art of critical thinking and why we need design critique today more than ever.

If you had to delete all the apps on your phone and were allowed to just keep one? Which one would you choose? Your goal as a designer should be to deliver that app (or product or service). But what's the secret to designing apps, products and services that people actually LOVE?

And finally we discuss what it would take to get people more engaged in innovation. Because when people are more engaged the chance of ideas actually getting implemented increases exponentially!

During this episode we also announce a giveaway contest where you can win a unique signed copy of Roberto's latest book called Overcrowded! Check the episode on YouTube for all the details.

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EPISODE GUIDE

04:15 - The first encounter with Service Design.

06:30 - Who are the creative people in a world where everyone is creative in a way?

16:00 - How can we design services and experiences that people love?

27:40 - What if we would find new ways to engage people in innovation?

34:40 - Book giveaway contest!

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LINKS FROM THE EPISODE

* Roberto on LinkedIn ➜ https://www.linkedin.com/in/roberto-verganti-95880410/

* Overcrowded: Designing Meaningful Products in a World Awash with Ideas (book) ➜ https://amzn.to/2Bvd38Q

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