By Amar Chohan & Charlotte Williams
A podcast about the world of modern advertising and the talent defining it.
The advertising industry is big and complex, and so are its challenges. The pandemic has seen a f
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The podcast currently has 23 episodes available.
Dr. Anastasia Kārkliņa Gabriel, a cultural theorist and senior insights lead at Reddit, discusses the power of marketing and advertising to shape culture. She emphasizes the importance of purpose-driven marketing and the need for brands to understand their role in society. However, she expresses concern about a shift in discourse that downplays the importance of purpose and profit. Anastasia highlights the intersection of purpose and culture, urging marketers to critically think about their assumptions and biases. She also calls for a greater emphasis on cultural literacy and expanding one's point of reference in the marketing industry. The conversation explores the role of business in solving problems and the increasing trust in businesses compared to political institutions. It emphasizes the importance of critical consciousness and expanding perspectives in the marketing profession. The value of curiosity, cultural intelligence, and embracing discomfort is discussed, along with the need to seek tensions and challenge the status quo. The conversation also highlights brands that successfully embrace culture and change, as well as the power of grassroots movements.
Chapters
00:00 Introduction and Background
01:08 Writing a Book and the Power of Marketing
06:20 Challenges in Creating Culture as a Brand
09:00 The Intersection of Purpose and Culture
12:37 The Role of Brands in Shaping Culture
15:04 The Need for Critical Thinking in Marketing
21:38 The Damaging Effects of a Lack of Critical Thinking
25:07 The Future of Brands and Marketing
27:50 The Role of Business in Solving Problems
29:03 The Importance of Critical Consciousness
30:42 The Value of Curiosity and Cultural Intelligence
31:34 Embracing Discomfort and Seeking Tensions
32:17 Brands that Embrace Culture and Change
35:26 The Power of Grassroots Movements
42:36 Bold and Daring Advertising Campaigns
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Marissa Thomas, CMO of Good Loop, discusses the company's mission to make media more good by focusing on purposeful advertising. Good Loop offers good formats, audience targeting, and measurement to help brands do good and reach audiences in meaningful ways. Marissa shares her love for the industry's reach and the opportunity to communicate better. She also highlights the challenges and misgivings she has, including the industry's focus on self-congratulation and the need for more meaningful conversations and actions. The conversation explores the need for bottom-up change and fresh ideas in the advertising industry, emphasising the importance of giving voice to new perspectives and the value of diversity of thought. The idea of rebalancing back-slapping with a focus on improvement is discussed, along with the suggestion of creating a new awards format to encourage reflection and learning from mistakes.
Chapters
00:00 Introduction and Overview
01:13 Marissa's Background and Good Loop
05:41 What Marissa Loves About the Industry
08:27 The Power and Reach of Advertising
10:27 Realizing the Influence of Marketing
12:29 Challenges and Misgivings in Marketing
15:21 Practicing What You Preach
21:40 The Industry's Focus on Itself
27:33 Bottom-up change and fresh ideas
29:19 Giving voice to new perspectives
31:47 Rebalancing back-slapping and improvement
34:13 Creating the 'Who's Done Badly' award
36:05 Book recommendation: Brain Surfing
37:14 Book recommendation: Mocky Cherry New York Notes
40:47 Listening to local radio ads
42:18 Favorite campaign: iPod 'A Thousand Songs in Your Pocket'
42:51 Advice to 21-year-old self: No one's going to thank you for working at 1AM
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In this episode, Greg Hahn, co-founder and CCO of Mischief at No Fixed Address, shares his insights on the advertising industry. He discusses the rapid rise of Mischief and the importance of maintaining a strong culture. Greg emphasizes the need for positivity and gratitude in the industry and the negative impact of excessive competition and pitching. He also highlights the power of creativity in solving interesting problems and the importance of finding your core strength as an agency. Greg's goal is to create a place where people can do the best work of their lives, free from politics and fear.
Chapters
00:00 Introduction and Background
03:28 What Greg Loves
08:17 What Greg Hates
14:14 Pitching Challenges
19:11 Creating Change with Mischief
25:24 Advice for Starting an Agency
27:42 The Rise of Independent Agencies
30:21 Favorite TV Show or Movie
31:50 Favorite Recent Campaign
32:28 Recommended Books
33:34 The Power of Advertising and Propaganda
34:11 Advice for a Young Advertising Professional
35:27 The Importance of Enjoying the Process
36:07 Insights into the World of Mischief
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Brad Hiranaga, Chief Brand Officer for Cotopaxi, discusses his transition from CPG brands to the outdoor apparel industry and the importance of purpose-driven marketing. He highlights the role of marketing in shaping company culture and being at the forefront of innovation and consumer trends. Brad emphasizes the need for authentic purpose in marketing and the negative impact of opportunistic brands. He advocates for collaboration and partnerships to create a movement for good. Brad's passion for solving social problems and making a positive impact drives his vision for the future of marketing.
Chapters
00:00 Introduction
01:21 Transition from CPG Brands to Cotopaxi
03:01 Passion for Outdoor and Apparel Brands
05:02 Love for Marketing and Brand Management
06:03 Marketing's Influence on Company Culture
07:33 Marketing at the Intersection of Consumer Need, Technology, and Culture
08:33 Marketing's Role in Creating Culture and Solving Social Problems
09:55 Evolution of Purpose-Driven Marketing
11:26 The Shift to Authentic Purpose and Its Challenges
16:15 Different Approaches to Purpose for Different Brands
19:06 Collaboration and Partnerships for Purpose-Driven Brands
20:31 Opportunistic Brands and Lack of Authentic Purpose
28:36 Creating a Movement for Good
38:58 Codopaxi at Sundance Film Festival
39:40 Discussing the show 'Squid Game'
40:54 Recommended Books: 'Good is the New Cool' and 'The Subtle Art of Not Giving a F*ck'
43:26 Admiration for Maximum Effort and Ryan Reynolds
47:18 Advice to Younger Self: Take More Creative Chances
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Michael Sugar, founder of Sugar 23, discusses the intersection of brands and entertainment. He highlights the power of entertainment to move culture and the potential for brands to participate in this space. However, he also acknowledges the challenges brands face in embracing entertainment, such as the need for education and the friction within organizations. Sugar emphasizes the importance of giving CMOs more space and time to innovate and create meaningful connections with audiences. He believes that brands can play a significant role in funding and shaping entertainment, leading to financial returns and brand loyalty.
Takeaways
Entertainment has the power to move culture and create meaningful connections with audiences.
Brands face challenges in embracing entertainment, including the need for education and overcoming internal friction.
CMOs should be given more space and time to innovate and create meaningful connections with audiences.
Brands have the opportunity to fund and shape entertainment, leading to financial returns and brand loyalty.
Chapters
00:00 Introduction to Michael Sugar and Sugar 23
04:10 What Michael Sugar Loves About Brands and Entertainment
09:08 The Challenges Brands Face in Embracing Entertainment
19:28 The Need for Education and Change in the Industry
27:05 The Opportunity for Brands to Fund Entertainment
35:14 The Change Michael Sugar Would Create in the Industry
40:44 Quick Fire Questions
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Cindy Gallop, the founder and CEO of Make Love Not Porn, discusses her love for the advertising industry and the brilliance it requires for success. Cindy discusses the challenges and opportunities in the advertising industry, the need for diversity and inclusion, breaking down stereotypes, creating a culture of accountability, and empowering women in the workplace. She also emphasizes the importance of starting your own industry to drive change.
Chapters
00:00 Introduction to Cindy Gallop
02:03 What Cindy Loves about the Industry
05:32 The Challenges in the Industry
13:08 The Need for Trust in the Industry
19:45 The Lack of Diversity in the Industry
25:25 Starting Your Own Industry
33:03 Creating a New Ad Tech Platform
46:08 Advice for Making Change in the Industry
00:30 Challenges in the Advertising Industry
10:15 The Need for Diversity and Inclusion
20:45 Breaking Down Stereotypes
30:10 Creating a Culture of Accountability
40:20 Empowering Women in the Workplace
46:53 Starting Your Own Industry
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In this episode, Brent Smart, CMO of Telstra, shares his insights on marketing, advertising, and creativity. He discusses his favourite Christmas ad, the importance of creating the conditions for great ideas, and his experience transforming NRMA Insurance. Brent also shares his thoughts on the challenges of network agencies and the need for a new agency model.
Takeaways
Chapters
00:00 Introduction and Favorite Christmas Ad
04:46 Love: Creating the Conditions for Great Ideas
07:25 Transforming NRMA Insurance
12:05 Building Momentum and Transforming Brands
19:19 Hate: Challenges of Network Agencies
30:34 Creating a New Agency Model
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Krystle Watler, Head of Creative Agency Partnerships at TikTok, discusses her career and the state of the advertising industry. She shares her love for creative bravery and the joy that TikTok brings to consumers. Krystle also highlights the need for agencies to evolve and embrace new talent pools. She introduces the One Creator Lab program and her goal to create a framework for rethinking agency operations in the era of TikTok.
Takeaways
00:00 Introduction and Background
05:11 What Krystle Loves about Advertising and Brands
22:08 What Krystle Hates about the Industry
33:34 Creating a New Talent Pool
38:28 Rethinking Agency Operations
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In this conversation, Erika Wykes-Sneyd, Global VP and GM of Adidas's Web3 Studio, discusses the convergence of technology and pop culture, the role of Adidas in sports lifestyle culture, and the responsibility of marketers today. She emphasizes the need for long-term objectives and the importance of solving real-world problems. Erica also highlights the waste in marketing and the potential of blockchain and chain technology to create change. She envisions a future where human centricity is prioritized. The conversation explores the negative impact of social media algorithms and the need to bring humanity back into the tech experience. It also discusses the importance of directing marketing dollars away from problematic platforms and creating a consortium of marketers for collaboration. The need for cross-pollination and collaboration is emphasized, along with a rallying cry for change.
Takeaways
Chapters
00:00 Introduction and Background
01:06 The Convergence of Technology and Pop Culture
03:25 Adidas's Role in Sports Lifestyle Culture
06:25 Navigating the Stigma of Web3 and Blockchain
10:56 The Responsibility of Marketers
11:20 The Love for Marketing and Defining the Market
14:24 The Disconnect Between CMOs and CEOs
17:17 The Need for Long-Term Objectives in Marketing
23:25 The Hate for Waste in Marketing
25:45 Creating Change and Solving Real Problems
29:25 The Potential of Blockchain and Chain Technology
42:26 Future Vision and the Importance of Human Centricity
43:23 The Impact of Social Media Algorithms
44:18 Bringing Humanity Back into the Tech Experience
45:21 Directing Marketing Dollars Away from Problematic Platforms
46:14 Creating a Consortium of Marketers
47:02 The Need for Cross-Pollination and Collaboration
47:48 Rallying Cry for Change
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The former CMO of Airbnb, an AdAge Top 10 Influential Marketer and one of the leading brand experts on the planet shares insights on cultivating world-class creativity and uniting humanity through inclusive, purpose-driven brand strategy.
A champion of accelerating diversity in advertising and co-founder/CEO of his own firm, TwentyFirstCenturyBrand, Jonathan is brimming with insights on the role of being a disruptor, on creativity and inclusivity, as well as how to utilize purposeful branding to spark positive change.
In Spring 2023, Jonathan published A Colourful View From The Top: 21 extraordinary stories of excellence in business by leaders of colour. He's on a mission to distribute free copies of the book to state-funded secondary schools across the UK with the National Literacy Trust, which you can support via GoFundMe.
Topics we explore with Jonathan:
Where to find Jonathan:
LinkedIn: https://www.linkedin.com/in/mildenhall/
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The podcast currently has 23 episodes available.