Love, Hate, Create

Peter Semple is the Chief Marketing Officer at Depop. Having joined in 2019, Peter leads Depop’s global brand and marketing teams, ensuring Depop is reaching and captivating audiences across markets and encouraging mass adoption of buying and selling secondhand fashion.

Prior to Depop, Peter spent seven years leading product and marketing innovation projects at Google's Creative Lab in New York and London, working across existing Google products and emergent technologies. He has also worked in creative agencies on big consumer brands including Converse, Nike, O2 and Coca-Cola.

Topics we explore with Peter:

• Creativity as the central answer to all problems that need solving 
• Breaking down agency-client stereotypes 
• Creating space for pure inspiration and ideation 
• Life inside the Google Creative Lab 
• The Creative Networks of the future 

Where to find Peter:

LinkedIn: https://www.linkedin.com/in/petersemple/

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Lindsey is founder of Sunday Dinner, a brand strategy consultancy that helps marketers reimagine the way they plan and organize their teams, partner with agencies, and build the best marketing of their careers.

Often dubbed as a ‘CMO whisperer’, her work helps executive clients stay connected to the new ways of collaboration and the ever-shifting advertising partner landscape.

Topics we explore with Lindsey: 

• The need for clients to prepare for the next generation of talent 
• Why there’s a disconnect between client priorities and what adland cares about 
• Her love for the art of contracts (yes, contracts) 
• Calling out industry pessimists 
• Reinventing marketer incentive structures

Where to find Lindsey:

Company: http://www.sundaydinner.com/

LinkedIn: https://www.linkedin.com/in/lindseyslaby/

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Ana Andjelic is the Global Chief Brand officer of Esprit. She has a wealth of experience in the fashion industry, having worked at some of the biggest brands in the world, including Banana Republic, Rebecca Minkoff, and Mansour Gabriel. She is also a sociologist and author of the book The Business of Aspiration.

In our conversation, Ana talks about her love of the fashion industry, the challenges of working at a legacy brand, and her vision for the future of Esprit. She also shares her thoughts on the importance of developing an authentic visual aesthetic that's based on consumer tastes and permeates through your brand.

This is a fascinating episode that is sure to give you a new perspective on what it takes to execute a strategic rebrand.

Where to find Ana:

LinkedIn: https://www.linkedin.com/in/anaandjelic/

Instagram: https://www.instagram.com/andjelicaaa/

Twitter: https://twitter.com/andjelicaaa 

Linktree: https://linktr.ee/andjelicaaa

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Leila is a cultural branding, marketing and business leader with a 25+ year wealth of international hands-on experience of global lifestyle, FMCG and sportswear brands, giving a unique ability to talk the languages of entrepreneurial, corporate and cultural.

In this episode, we discuss why brands need to take an always-on approach to ensure they remain culturally relevant. 

We also explore Leila’s experiences being a diversity advocate, her love for low key heroes in the industry and why arcane gatekeeping systems are prohibiting the industry from stepping away from the status quo. 

Where to find Leila:

LinkedIn: https://www.linkedin.com/in/leilafataar/

Instagram: https://www.instagram.com/leila_fataar/

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Creative Director at Spring Studios Milan, Anouk has conceived and executed campaigns and content for brands such as Bally, Pomellato, Calvin Klein, Birkenstock, Schwarzkopf Professional, Marc O'Polo, Closed, and Nivea. 

In this episode, we talk about Anouk’s vision for a more effective approach to client relationships centred around co-creation and psychological trust. 

We also explore her experience of switching between the agency and freelance worlds and how life on both sides of the fence has improved her craft.  

Anouk was also the star of Kill Your Darlings, a docufilm examining how burnout is impacting the industry and its talent. Kill Your Darlings inspired the Love, Hate, Create podcast. 

Where to find Anouk:

LinkedIn: https://www.linkedin.com/in/anouk-jans-0b5341111/

Instagram: @anoukjns 

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Executive Director, Brand & Creative for Oatly (North America), Armando has built a career spanning across leading agencies, media players and now ‘client-side’ at one of the most creative brands on the planet. 

In this episode, we talk about Oatly’s Department of Mind Control, the primacy of creativity and the importance of diverse talent. 

We also explore his experience taking the leap to client-side, de-risking creative instinct through community dialogue and what brands can learn from Oatly’s approach to in-housing. 

Where to find Armando:

LinkedIn: https://www.linkedin.com/in/armandoturco/

Instagram: @arms21 

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In this episode, we talk about equitable business models and the motivations for Quiet Storm to become an employee trust. 

We also dive into her experience balancing motherhood with a successful career in advertising and the privilege of working in an industry that relies on creating emotion. 

Where to find Rania:

LinkedIn: https://www.linkedin.com/in/rania-robinson-01b68511/

Agency: http://www.quietstorm.co.uk/

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Alex is the Founder & CEO of WE ARE Pi. 

In this episode, we explore why dropping the creative chaos of yesteryear in favour of a methodical formula for ideation is key to enabling diversity. 

We also explore why a dogmatic attachment to the past is holding the industry back and what needs to be done to accelerate progress in the industry. 

Where to find Alex:

LinkedIn: https://www.linkedin.com/in/alexbennettgrant/

WE ARE Pi: http://wearepi.com/ 

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Mo is the Founder of Mojo Supermarket. Ad Age's Small Agency of The Year. 

In this episode, we explore Mo’s journey and the experiences that drove him to launch an agency that creates the work he’s always dreamed of.

We talk about creating an environment in which people can bring their true selves to work, new forms of agency growth and how to prevent adland from becoming a robot industry. 

Where to find Mo:

LinkedIn: https://www.linkedin.com/in/mosaid/

Instagram: https://www.instagram.com/mojo_said/

Mojo Supermarket: https://mojosuper.market/

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Nilesh is the Founder and CEO of OK Tomorrow, a live show for innovation, brand, and creative organizations. He’s also the Founder and CEO of Pragmatic Futurism an applied innovation and emerging technology consultancy.

In this episode, we explore Nilesh’s journey from agency to business owner and his unique view of the space between brands, people and technology. 

We also explore the lack of IP in the agency world, new talent solutions and overreliance on rockstar creatives. 

Where to find Nilesh:

LinkedIn: https://www.linkedin.com/in/nileshashra/ 

OK Tomorrow: https://www.oktomorrow.xyz/

Pragmatic Futurism: http://pragmaticfuturism.com/

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