Love This Podcast

Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency.

He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the very small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act.

It is a hugely valuable activity - but, alas, not particularly lucrative. This is because clients generally do not have budgets for solving problems they have not noticed.

Rory was previously a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: 'The Wiki Man', available on Amazon at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day, and 'Alchemy: The Surprising Power of Ideas That Don't Make Sense', to be published in the UK and US in May 2019.

Rory is married to a vicar and has twin daughters of 17. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and of Rochester Cathedral.

Unignorable creativity is the most powerful force in business.

Justine Armour, ECD at 72andSunny, joined us for an incredible conversation about why brand fame leads to an increase in bottom-line revenue, the craft of what we do and why it should be prioritised, a new initiative called ConCreates, and the insight and strategy behind some of her favourite and most recent work.

Justine also featured on the AdWeek Creative 100 list in 2019 and, with over two decades experience in this crazy industry of ours, is one of the most compassionate and genius humans we've met.

We were humbled and delighted to welcome David Sable on Episode 37 of the Love This podcast.

Former Global CEO of Y&R, one of the world’s leading global marketing communications companies, with 187 offices in 91 countries. David is an early digital entrepreneur, tapped for marketing and digital expertise around the world, with an active presence in the blogosphere.

World traveler. Gamer. Die-hard Doors fan. Grandfather. Hippie at heart.

We discussed all of this, plus some advertising stuff.

The friendliest duo in advertising Sarah Douglas & Alex Grieve joined us for Episode 36 of the Love This podcast.

In this episode, we talked about how they run one of the most commercially successful and award-winning creative agencies in the world, how you can continue to invent and experiment as a business, a brand and an agency, and their view on what brand purpose means.

Insert 140 characters here.

Shane Snow is an award-winning journalist and entrepreneur, and the bestselling author of the books Smartcuts, The Storytelling Edge, and Dream Teams. He speaks globally about innovation, teamwork, and storytelling, and is founder-at-large of the media technology company Contently, and a board member of The Hatch Institute, a nonprofit for investigative journalism in the public interest.

Snow's writing has appeared in Fast Company, Wired, and The New Yorker. He's a fellow of the Royal Society of the Arts and has been called a “Wunderkind” by The New York Times and his work “Insanely addicting” by GQ—though he wishes they had been talking about his abs.

Nicole Livingstone is Head of Women's Football at The Australian Football League.

The former competitive swimmer and olympic athlete joined us to talk about how we're shaping a new community of women in sports, why she believes that the word woman should be removed from sporting events, and how to establish and grow a winning mindset.

A little different to our usual episodes, the learnings from Nicole are simply astounding.

If you're an agency, brand or marketing leader, this is probably the episode with the most practical tips.

James shares with us the psychology of leadership and how he manages staff, clients and partners from a position of empathy.

We delve deeper into how we should take the collective responsibility to position creativity as part of the total customer experience - to champion that it's still our last unfair legal competitive advantage.

And we look closer at the marriage between the use of technology in systems and stories, and why it's the creative idea that cuts through and creates the emotional connection with our audience.

If you're looking to reprioritise marketing, measure the value of your brand, or to learn what it takes to achieve that cut through, then grab a notebook and a pencil - it's about to go DOWN!

Tiff Rolfe is the US Chief Creative Officer of R/GA.

In 22 minutes, we discussed what some of the best creative agencies in the world are doing to remain relevant and keep ahead, leading through optimism and empowering her teams, and how to design for the unknown.

Cindy Gallop is the Michael Bay of business...she likes to blow shit up.

In this episode of the Love This podcast, Cindy talks about how to stumble into a career by always following your values & heart, not giving a shit about what anyone thinks you should be doing, and making a shit ton of money whilst doing what you want to be doing.

Cindy is famed for inventing her own future rather than receiving it - she details why we should all take greater micro actions to champion diversity, inclusion and equality, how becoming the US President at BBH and being an industry thought leader is as simple to achieve as being unashamedly yourself, why New York is her social home and how to discover the mental tools you need to go out and set up your own thing today.

It's one of those hair-raising episodes - Beth and I were super grateful to have the opportunity to chat with Cindy - if you take something from this, or know someone who might, please share it.