Susan Credle, Global Chief Creative Officer at FCB, believes that tenacious strategic thinking expressed through unforgettable creative with scale leads to long-term success for businesses and brands.
Susan is one of the industry’s leading creatives and an important voice representing women. Parallels are often drawn between the fictional Peggy Olson from Mad Men and Susan Credle, who started out as an intern at BBDO and moved up the ranks to become EVP, Executive Creative Director.
In this episode, we talked to Susan about her experience as the Direct Jury President at Cannes 2018, the industry's gender problem and how we can collectively make change happen, the key traits that she looks for in creative (and client!) minds, and why the attention to craft is more important now than ever before.
Whether you're a junior art director, a marketing director or a CEO, this one's a must listen.