Love This Podcast

Andrés Ordonez is Chief Creative Officer at Energy BBDO (Chicago).

Featuring on the AdWeek Creative 100 List in 2019, Andrés is one of the most fascinating and creative people in the advertising industry. We talked to Andrés about the importance of balancing creative leadership with creative doing, how the advertising industry has changed for both clients AND agencies over the last decade or two, why data (as a creative) isn't a word to be feared (but embraced), and how he likes to work with clients around the world.

Andrés believes in creating big, global, brand ideas and bringing them to life through evocative storytelling and innovation. Here, he tells us how.

Ari Weiss is DDB's Chief Creative Officer of North America. In 2018, Weiss was named one of the top 5 most award winning CCOs in the world by the Drum’s Big Won Rankings.

Fernando Machado, Global Chief Marketing Officer at Burger King, is on every Top Creative Marketer list you'll read, most recently with Fast Company and AdWeek.

We discussed the changing nature of the fast-food industry and how Burger King are combatting specific business challenges, how he likes to work with his agency partners and empower his team to make brave decisions, the purpose of being vulnerable as a marketer, creating global work through the lens of local culture and customer understanding, how the role of the CMO is changing and what he's doing to keep pace & reinvent himself and the company.

There's a sound bite in almost every minute of this episode, so we'd recommend listening to it until the end. And if you like it, please share it with someone that needs to hear it!

Susan Credle, Global Chief Creative Officer at FCB, believes that tenacious strategic thinking expressed through unforgettable creative with scale leads to long-term success for businesses and brands.

Susan is one of the industry’s leading creatives and an important voice representing women. Parallels are often drawn between the fictional Peggy Olson from Mad Men and Susan Credle, who started out as an intern at BBDO and moved up the ranks to become EVP, Executive Creative Director.

In this episode, we talked to Susan about her experience as the Direct Jury President at Cannes 2018, the industry's gender problem and how we can collectively make change happen, the key traits that she looks for in creative (and client!) minds, and why the attention to craft is more important now than ever before.

Whether you're a junior art director, a marketing director or a CEO, this one's a must listen.

Mark Pollard is Strategy CEO at Mighty Jungle.

This episode is full of practical tips for leaders, marketers, and agencies. We discussed the fear, doubt and courages that arises when breaking free from your comfort zone to start your own thing, the creative act of account planning and how its changed in the last few years, the role & requirements of a brand planner and a modern day client, why data will continue to influence what we do and how we show up, and how we can collectively prioritise marketing and push it back up to the top table.

If you're looking for genuine insight and learnings that will fuel your day job, Mark is one of the best people in the business. Grab a pencil and some paper; education is about to become entertaining.

Maura Tuohy di Muro was Global Director of Marketing at Mozilla.

A tech optimist who believes that digital connectivity can make us more human, Maura is an agile marketer with a phenomenal viewpoint on the world of digital, data and privacy.

Patrick Collister is the Editor at Directory & The Caples Awards.

In this episode, the industry legend shares his learnings from four decades in the business of advertising - from BMP DDB to Ogilvy to Google, there isn't much that Patrick hasn't seen. What are the biggest problems staring agencies and clients in the face right now? How do we overcome the need for more storytellers rather than business people? What advice would Patrick give to marketers that are 20 years in, and interns that are 20 days in?

"When good things go wrong, that can be the making of something."

This quote reflects the sentiment of the entire Love This podcast series, but is essential to understanding how we can shift the industry forwards from today.

A must listen for any senior marketer, agency lead and anyone in between.

Tara Ford is Executive Creative Director at DDB Sydney.

In this episode, we talked to Tara about diversity and inclusion in the advertising industry, how to balance the craft of what we do with the constant demand for efficiency, her incredible work with Cannes on the "See It, Be It" programme, and some actionable tips on how to make more creative and commercially effective work.

Clive Ormerod is Chief Marketing Officer at Les Mills International.

Clive and Les Mills are on a mission to create a fitter planet, not by making people work out, but by helping people fall in love with fitness so that they want to work out.

In this episode, we documented Clive's journey from South Africa to Nike to Les Mills, how he has seen the role and responsibilities of the CMO change over the last half decade, and his viewpoint on positive social change in the world - both personally and professionally.

It's Clive's honesty, integrity and humble character that makes this episode a must listen.

Please remember to leave a rating / review if you enjoy the episode!

David Lubars is Chairman/Chief Creative Officer of BBDO. During his tenure, BBDO has been named Agency of the Year by various industry publications more than 15 times.

Most recently, David was inducted into The One Club Creative Hall of Fame, and was honoured with a Clio Lifetime Achievement Award. He was also named one of the top ten creative directors of all time by Forbes.

David has personally won over 150 One Show pencils and 160 Cannes Lions. His BMW Films was the first ever Titanium winner at Cannes, and is part of the permanent collection at New York's Museum of Modern Art.