What does it really take to put thousands of people in the right place, at the right time, to deliver some of the UK’s biggest events?
In this episode of Love What You Do, Ola sits down with Laura Rose, Head of People Deployment & Recruitment at Freeman’s Event Partners, to go behind the scenes of an industry where the pressure is high, the scale is huge and no two weeks look the same.
Laura shares how an unexpected move into recruitment at just 17 led to a career spanning more than 15 years and eventually into the fast-paced world of live events.
We talk about why recruitment is actually only a small part of her role, the extraordinary planning involved in deploying teams across hundreds of events each year, and why matching people to events they genuinely care about can completely change both the worker and guest experience.
From Silverstone and major sporting events to festivals and live music, Laura lifts the lid on what happens before the gates ever open, forecasting, transport, accommodation, scheduling, last-minute gaps and the constant juggling required to make everything come together.
We also explore what Laura looks for when hiring. Spoiler: it isn't necessarily the longest CV. Common sense, a can-do attitude, personality and a willingness to get stuck in can matter far more.
It’s a brilliant conversation about recruitment, operations, leadership and the thousands of people working behind the scenes to create the moments the rest of us remember.
If you've ever wondered who makes the magic happen before the crowds arrive, this episode is for you.
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