Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl.

In today's Retail Daily Minute:

• Lowe’s bets big on the creator economy, partnering with MrBeast and launching its first affiliate creator network to win over Gen Z and Gen Alpha.
• Amazon upgrades its generative AI ad tools, now offering multi-scene, branded, and ultra-customizable video content to advertisers using just a single product image.
• Walmart rewrites the launch playbook, delivering the Nintendo Switch 2 to customers before breakfast using its Express Delivery network — complete with surprise snacks and viral buzz.

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Be careful out there!