Loyalists vs. mercenaries is a framework used to categorize customers based on their loyalty and engagement with a brand or business. Loyalists are customers who have a strong emotional connection to the brand, demonstrate repeat purchases, and advocate for the brand to others. Mercenaries, on the other hand, are customers who are primarily motivated by price or incentives and are more likely to switch to competitors for better deals.

Mission vs. Money ⚖️💼 Loyalists work for passion, mercenaries for pay—who do you hire?

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