Behind the Screens

Loyalty behaviour, belief, and ‘joyalty’ with Adam Posner


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Matthew and Simon break down the weekend’s box office with the second weekend of Morvel’s Eternals and the debut of Clifford the Big Red Dog. Adam Posner joins us for Part 1 of a rich interview into global loyalty trends, his study ‘For Love or Money’, and how the self-coined term ‘joyalty’ can change how exhibitors look at the customer experience.

Topics and times:

Box Office Reap - 0:55
Interview with Adam Posner - 6:45
Next week - 20:15

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Behind the ScreensBy Vista Group


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