This week's dose is an interview with a good friend, Phil Kyprianou. As the founder of Goth Rider Coffee and Hubbvee, an agency specializing in designing loyalty programs, no one knows loyalty quite like Phil. In this week's dose, Phil shares his insights on loyalty with Matt, on what's working, what's not, and how to design loyalty programs that people love.

Connect with Phil on Twitter: https://x.com/philkyprianou
Checkout Phil's work at Hubbvee: https://www.hubbvee.com/

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