Recorded live at SXSW UK, this podcast brings together leading voices from the creative, legal, and technology 

sectors to debate whether AI is a hero or villain in the world of creativity. The panel delves into the profound questions 

raised by generative AI, including issues of authorship, originality, and the economic impact on creative professionals. 

With perspectives from photographers, tech innovators, and legal experts, the conversation examines the current legal

frameworks in the UK, US, and EU, the challenges of fair compensation and licensing, and the urgent need for 

transparency and regulatory reform. The discussion also highlights the rapid displacement of creative jobs, the 

opportunities for new forms of artistic expression, and the importance of developing ethical, creator-focused AI models.

Listeners gain a nuanced understanding of the risks and opportunities AI presents for the future of the creative 

industries.