Lucy Werner is a PR expert and founder of The Wern, an agency specialising in PR and branding for creative small businesses. Lucy is not only an expert at book PR but also a published author herself and in this episode Lucy shares what she has learned about book PR and marketing from both sides.

From building your authority and your brand before you publish, to promoting a book that already exists in the world, Lucy is a goldmine of information on how best to spread the word and get people buying your books.

Her infectious enthusiasm and fun approach to an area that many writers find daunting, will have you dipping your toes in the PR waters.

Links

Hype Yourself: A no-nonsense PR toolkit for small businesses - Lucy Werner

Brand Yourself - A non-nonsense brand toolkit for small businesses - Lucy Werner and Hadrian Chatelet

The Wern Agency

Lucy Werner on Instagram @lucywernerpr

Penny on instagram @pennywincer

Penny's weekly writing newsletter - pennywincerwrites.com