Luke Mulks is VP of Business Operations at Brave Software, makers of the Brave browser. He has previously worked in AdTech and print publishing, and he has also founded a few businesses. He is in charge of new business initiatives and strategic revenue growth and oversees the BAT community. 

Our wide-range conversation has encompassed new business models for media owners, privacy-preserving ads, putting a price on personal data, the manner in which Apple’s bottleneck asphyxiates bolder or more creative approaches to monetizing people’s attention, and Google’s Privacy Sandbox.

 

References:

• Basic Attention Token
• Brave Ads Manager
• Brave: Blocking annoying and privacy-harming cookie consent banners
• Brave: Privacy And Competition Concerns with Google’s Privacy Sandbox
• How we tried to fix advertising, ecommerce, and media by putting people in control of their data — from WeRule to PrivacyCloud

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