Jeff West is the bestselling and award winning author of the heartwarming business fable, The Unexpected Tour Guide, winner of The Axiom Business Books Award – Bronze Medal in 2015, and recipient of kind endorsements from bestselling authors Bob Burg, Brian Tracy and Tom Hopkins.His latest parable, Said the Lady with the Blue Hair: 7 Rules for Success in Direct Sales, Wrapped in a Wonderful Lesson for Life, co-authored with Direct Sales Legend, Lisa M. Wilber is an Amazon #1 bestseller and the winner of The Axiom Business Books Awards – Silver Medal for 2023. For over 30 years, Jeff coached and led sales teams in multiple industries and was among the top sales performers and leaders in the nation. For over twenty years, he was an entrepreneur in field sales management with the Fortune 500® insurance company, Aflac.

Jeff and I discuss what is your value proposition, what it takes to be a top performer. having an abdundance mindset, making activity happen, being top of heart, knowing your numbers, relationships for life and giving referrals to your network.