Luxury Icons: The Marketing and PR Podcast with Rosie Shephard

Luxury Communications Council founder Rosie Shephard sits down with world-renowned experimental psychologist Professor Charles Spence for a fascinating conversation on the art and science of multisensory design.

Recorded live at Six Senses London, this discussion explores how sound, scent, texture and other sensory cues can transform experiences from memorable to truly unforgettable.

Drawing on decades of research and collaborations with leading luxury brands, Spence shares insights into the future of luxury, experience design and the powerful role our senses play in shaping perception and pleasure.

Step inside the world of editorial excellence.

In this special episode of Luxury Icons, recorded live at the Luxury Communications Council Leaders Forum 2025, Rosie Shephard is joined by leading Editors:

- Elizabeth Paton - FT’s Fashion Editor

- Matthew Whitehouse - Editor-in-Chief at The Face Magazine

- Teo van den Brooke - Editor-in-Chief at Esquire UK.

We explore how storytelling, inclusivity, and immersive experiences are reshaping luxury media.

From global perspectives to bold creative collaborations, discover what’s next for editorial and audience engagement.

What does it take to build a modern Vogue Arabia - and shape cultural moments that travel far beyond the region?

In this special episode of Luxury Icons, Rosie sits down with Manuel Arnaut, Head of Editorial Content at Vogue Arabia, for an inside look at the strategy, storytelling, and stamina behind one of the most influential fashion platforms in the Arab world.

Recorded live at The Luxury Communications Council Dubai Fireside, Manuel reflects on his unconventional path into fashion, his years across Condé Nast, and how Vogue Arabia balances global leadership with a fiercely local point of view.

He shares why authenticity matters more than ever, how the magazine spotlights regional talent and women in leadership, and what it really means to take creative risks - especially when a cover becomes a global conversation.

Designing Desire: The Architects of Aspiration

Why do some luxury brands endure for generations while others fade into the crowd? Julie Michael, CEO of Team One unpacks the mechanics of aspiration, sharing how Team One helps brands like Lexus and The Ritz-Carlton balance heritage with cultural relevance. For luxury leaders, aspiration isn’t just a feeling—it’s the design principle and system for connecting with next gen affluents that keeps brands iconic in a culture that reinvents itself daily.

Julie previously served as Executive Director, Account Management, overseeing the agency’s Lexus National and Dealer Association accounts, and has been with Team One since 1998. She held a number of senior management positions, including director of experiential marketing, director of business development, and executive director leading numerous agency clients, among them Icelandic Glacial, The Ritz-Carlton, Marriott, HSBC Premier, Häagen-Dazs International, American Express, Flexjet, Anaheim Ducks, and Procter & Gamble. 

Before joining Team One, Julie was the Marketing Director at a premier Northwest resort, Crystal Mountain, running all aspects of marketing and sales. Admittedly, she still misses the “research” part of that job, which she admits involved spending more time on the slopes than in her office.

Julie is both fiercely competitive and “Minnesota nice.” Team One clients benefit from her tenacity and flair for making the seemingly impossible, possible. She has led dozens of integrated marketing programs for modern brands, from launching the car-of-the-future with Steven Spielberg to giving affluents permission to fly private jets again. Protecting pricing power and shifting market share for clients drives her competitive spirit.

In this Cannes Lions edition of Luxury Icons, Rosie Shephard is joined by Eugene Healey, prolific content creator, marketing strategist, and lecturer at Melbourne University. With a global following of over 300,000, Eugene has become a trusted voice for brands seeking to cut through the noise of the digital age.

From front-row seats at the world’s biggest festivals to behind-the-scenes strategy sessions, Eugene shares what it takes to craft content that resonates at scale while staying authentic. He reveals how brands can navigate the fast-moving world of social media without losing their essence, and why storytelling—done right—still holds the power to shift culture.

Recorded live in Cannes, the conversation explores the intersection of creativity, influence, and strategy in today’s luxury landscape. Insightful, energetic, and brimming with real-world lessons, this episode is a must-listen for marketers and brand leaders looking to harness the true potential of content in the luxury space.

What does it take to shape the identity of the world’s most iconic luxury brands? In this special Cannes Lions edition of Luxury Icons, Rosie sits down with Mathilde Delhoume-Debreu, Global Brand Officer at LVMH – the powerhouse behind Louis Vuitton, Dior, Fendi, and more.

Recorded live in Cannes, this episode offers a rare glimpse into the branding genius behind the most desirable maisons in the world. Mathilde shares how LVMH balances timeless heritage with cultural relevance, what true brand consistency looks like across 75+ houses, and why creativity is still king in the age of data.

From red carpets to quiet craftsmanship, we explore how luxury branding evolves without ever chasing trends—and what Cannes means to those shaping the future of prestige. Insightful, inspiring, and full of wisdom from the very top, this episode is a must-listen for anyone fascinated by the magic behind the monogram.

Nicky Eaton has shaped the stories behind the world’s most coveted art, luxury brands, and cultural icons. As Senior Director at Christie’s and a founding member of the Luxury Communications Council, she’s the trusted voice guiding reputations at the highest level.

In this episode of Luxury Icons, Nicky takes us inside her extraordinary career spanning publishing powerhouses, Condé Nast, and now the global stage at Christie’s. We talk billion-dollar auctions, Vogue cover secrets, and the delicate balance between client confidentiality and worldwide buzz.From the $1.5 billion Paul Allen collection to dinosaur skeletons and headline-making AI art sales, Nicky shares how Christie’s tells stories of rarity, reputation, and relationships.

We catch a rare glimpse into the world of luxury communications at its finest; smart, strategic, and full of fascinating behind-the-scenes moments.

What does it take to market to billionaires, world leaders, and global icons?

In this episode of Luxury Icons, we sit down with Matteo Atti, Global Chief Marketing Officer of Vista Global, the world’s largest on-demand private aviation group.

From Gucci to private jets, Matteo has redefined luxury at every turn, crafting experiences so seamless they feel like second nature. We talk about the hidden world of private aviation and what it takes to fly the 0.0001 percent, VistaPet, and the art of marketing to billionaires; where honesty, speed, and relevance matter more than flash.

We also explore how AI is shaping the future of luxury and how VistaJet personalises at scale. And of course, we ask Matteo if he has ever taken a private jet just for himself. Spoiler, he is still waiting!

This fast-paced and eye-opening episode is your VIP pass into a world where time is the ultimate luxury.

In this episode of Luxury Icons, Anouska Ruane, Chief Communications Officer at Soho House & Co., finds herself in an unfamiliar position - on the mic and on camera!

Having shaped the public image of some of the world’s most influential brands, including Disney, Tesla, Facebook, Microsoft, and Samsung, Anouska is no stranger to managing narratives. But at Soho House, the challenge is different: how do you build desire while keeping exclusivity intact? How do you make a private members’ club a household name, without making it too public?

For the first time, Anouska lifts the curtain on the art of balancing visibility with discretion, why luxury thrives on anticipation, and why, in a world of excess, the ultimate luxury isn’t wealth, it’s time.

A must-listen for luxury marketers, communications leaders, and brand custodians navigating the delicate dance between allure and accessibility.

In this episode of Luxury Icons, Rosie Shephard chats with James Treacy, Global Communications Director at Abercrombie & Kent Travel Group (AKTG). From a £300,000 Lion King-inspired safari to multi-destination private jet tours with travelling bellboys that redefine convenience, James shares how A&K delivers the extraordinary.

He also reveals how they evacuated guests from Egypt in 18 hours and why their gorilla conservation project in Uganda is changing lives. Luxury, adventure, and impact, this episode has it all!

Listen now for a behind-the-scenes look at the world’s most exclusive travel experiences.