Luxury Icons: The Marketing and PR Podcast with Rosie Shephard

In this episode of Luxury Icons, Rosie Shephard is joined by Rachel Waller, Global Vice President of Marketing at Burberry, to explore the evolving nature of luxury branding. From shaping Farfetch’s rise to IPO to leading Burberry’s digital evolution, Waller has been at the forefront of how luxury engages with the modern consumer.

She reflects on the interplay between heritage and innovation, the power of storytelling in a digital-first world, and Burberry’s bold approach to platforms like TikTok and experiential retail. Offering a rare behind-the-scenes perspective, this episode is an essential listen for those shaping the future of luxury marketing.

In this special live-recorded episode of Luxury Icons by the Luxury Communications Council, host Rosie Shephard dives into the world of editorial excellence with a powerhouse panel from Hearst. Featuring Lydia Slater (Harper's Bazaar), Kenya Hunt (Elle), and Ben Spriggs (Elle Decoration), this conversation uncovers the evolving relationship between luxury audiences and media.

Explore how these iconic editors are redefining storytelling, blending local and global perspectives, and creating immersive experiences, from Harper’s Women of the Year Awards to Elle's trailblazing inclusivity initiatives and Elle Decoration’s cutting-edge design events. With fresh insights on the future of editorial content, creative collaborations, and audience engagement, this episode is packed with inspiration!

In this episode of Luxury Icons by Luxury Communications Council, Rosie Shephard chats with James Wall, Global Marketing Director of Quintessentially, the ultimate concierge for life’s most extraordinary moments. From iceberg dinners to front-row fashion shows, James reveals the art of creating unforgettable experiences.

The conversation offers a fascinating look at the intersection of opulence, service, and innovation, tracing Quintessentially's evolution over the last 25 years. James discusses the company's efforts to attract younger clients, including the launch of their new app, exclusive partnerships and how they’re using AI to elevate their signature personalised service. He also offers insights into the evolving role of the CMO, highlighting the shift towards a more commercially driven approach while balancing the ever-growing need for unique storytelling.

In this exclusive live recording for our second episode of LUXURY ICONS, Rosie Shephard sits down with Chioma Nnadi, Head of Editorial Content at British Vogue.

Chioma shares her inspiring journey from London’s independent fashion scene to leading one of the world’s most iconic publications. She discusses the evolving definition of luxury, the power of inclusivity in fashion, and her vision for British Vogue in a fast-changing media landscape.

Don’t miss this captivating episode, filled with insights into the intersection of culture and fashion, the art of storytelling, and what’s next for one of the biggest names in luxury publishing.

In Episode 1 of LUXURY ICONS, host Rosie Shephard sits down with Paula Fitzherbert, Global Head of Communications for the prestigious Maybourne Hotel Group. Paula shares her journey in shaping the voice and image of iconic hotels like Claridge’s, The Connaught, and The Berkeley, offering a rare glimpse into the strategies behind some of the world’s most revered luxury brands. Tune in to discover the art of storytelling in hospitality, the nuances of high-end brand communication, and Paula's insights into maintaining timeless appeal in a modern world.