Luxury Listing Specialist - Dominate High End Listings In Any Market

Have you recently transitioned into real estate or perhaps moved to a new area and don't have local connections? If so, this episode will inspire you. 

Noelle Nielsen, aka The Minnesotan, shares her journey. Before pivoting to real estate, Noelle has had careers as a headhunter, wedding photographer, and lawyer. She’s been in real estate for six years and has already opened her own brokerage. She’s also a goat farmer to boot! 

Noelle makes excellent use of video marketing. She incorporates humor, her family, and even goats into her videos. In this episode, she will share what her transition was like, how we met, and give nuggets of wisdom we can all borrow. 

Grab a notebook and pen. Listen and learn.

Connect with Noelle Nielsen:

LinkedIn: https://www.linkedin.com/in/noellenielsen/

Instagram: https://www.instagram.com/noelletheminnesotan/

“Depending on what your career was before, use that to your benefit.” - Noelle Nielsen

Guest Bio:

Have you represented a buyer in a multiple-offer situation who wanted to write their seller a letter about why they should pick them? We call these love letters, but are they a good idea? Let’s talk about it. 

Buying and selling homes is an emotional process, so it makes sense to try and make an emotional connection with your seller. However, some states are passing laws that make love letters illegal. 

Even if you live in a state where love letters are legal, you might want to think twice before writing one. My wife and I recently bought a home, and like many people in this market, we found ourselves in a multiple-offer situation. One of the other buyers wrote a love letter, but our offer was the best, so the seller went with us. The other buyer felt like they had been discriminated against, and they filed a lawsuit under the Fair Housing Act. If you want to avoid headaches like this, I recommend not writing love letters and not accepting them either. 

There are other ways to make your offer stand out in a multiple-offer situation, and I’ll talk about them in future videos. In the meantime, please call or email me with any questions; I’d be happy to help!

If you have any questions about today’s video, or if you’re considering a change in your career to another firm or team that specializes in luxury real estate, please call or email me. Don’t forget to jump on our “Luxury Fridays” on YouTube each Friday. Check it out by going to www.JoinLuxeGroup.com and clicking on the “Luxury Friday’s On YouTube” button.

Michael LaFido

I'm sure you can imagine a luxury listing that sells is a huge magnet to attract new clients.

Before getting into real estate, Craig worked in an architectural firm specializing in luxury homes. Looking back, he's proud of how far he's come.

In this episode, Craig will take us through his real estate journey, how he managed to close his trophy listing, his marketing technique, and his plans for the future.  

Listen and learn.

Website: craigsachse.com

Email: [email protected]

“A sign in the yard is better than a sign in the car.” -Michael LaFido

Guest Bio:

Recently, I received a question from an aspiring agent about the remarks section. As agents, our specialty is people, not writing. However, you still need to know what to say, so today I want to talk to you about the remarks section. 

Personally, I look to Tony Robbins, who said, “Success leaves clues.” In other words, take a look at what someone successful is doing and tweak it to make it your own. You don’t want to reinvent the wheel; just look at similar properties and take notes on what makes their section work. 

You can copy and paste the remarks to a separate document as a reference, but it’s important not to copy someone else’s work word for word. Take a note of their style, then fill in the blanks with the unique features of your home. Remember that you aren’t only selling the property; you’re selling the lifestyle the house represents. 

Don’t spend all your energy on the remarks. If your photos aren’t good, no one will read them. However, if everything else is great, the remarks could be the last push an analytical buyer needs to get in contact with you. 

If you have any questions about today’s podcast, or if you’re considering a change in your career to another firm or team that specializes in luxury real estate, please call or email me.

Michael LaFido

Did you know that emotional intelligence is considered one of the most valuable skills for real estate agents? In this episode, I have the opportunity of hosting Marques Ogden. We will be having a deep conversation on emotional intelligence and why we need to master it.

Marques believes emotional intelligence is about understanding the power of your emotions and the emotions of others. Emotional intelligence is also about the importance of creating rapport before proceeding to business.

Would you like to up your emotional intelligence skill? Listen to this episode.

“Every business relationship starts with a casual conversation.”- Marques Ogden

Guest Bio:

Connect with Marques:

Facebook: https://www.facebook.com/MarquesOgdenSpeaker/

Instagram: https://www.instagram.com/marquesogden/

Twitter: https://twitter.com/Marques_Ogden

If you’re working in an appreciating market like our current one, you’ve probably run into issues involving an appraisal gap. How do you handle this issue so that your clients can continue with their transactions? Let’s talk about it:

Let’s take a look at an example. Suppose you and a client look at a home listed at $2 million, but it only appraises for $1.8 million. One way you can handle this is by adding a contingency to the contract where you offer to make up the difference in cash up to a certain amount. So your client can say they’ll pay an appraisal gap in cash up to $200,000 if the property appraises low. 

“The key is to bring the topic up early in a transaction so that there are no surprises.”

You can also create an appraisal contingency the other way. So if this $2 million property appraised higher than its list price, you’ll agree to buy it up to a certain amount. Either of these options is a way you can differentiate yourself from the pack. 

If you have a conversation about the appraisal gap, you can protect your seller or buyer. The key is to bring the topic up early in a transaction so that there are no surprises. You may want to roleplay this conversation to help you nail down this technique. 

If you have any questions about today’s podcast, or if you’re considering a career in luxury real estate, please call or email me. I am always available.

Would you like to double your average sales price in 2022 and quadruple your sales volume versus your best year ever? If so, this episode is for you. Jake Crawford will be joining me on the show to share his real estate journey. 

Jake is a Realtor with extensive market knowledge and unmatched devotion to clients. With over $100 million in sales, he continuously ranks in the country's top 5% of producing real estate agents. He works tirelessly on behalf of his clients and always offers candid advice.

He believes that to serve a client best, you need to step into their shoes to understand their needs. Also, he believes in creating relationships with his clients away from work.

In this episode, Jake will share his real estate journey, how we met, and how he got into the luxury market. Are you ready to learn? Listen in to this episode.

Connect with Jake Crawford: 

Website: https://www.topcomphomes.com/ 

Cellphone: 480-766-2973

"Why wait years to get good at something if you can go do it right away? That's why I invested in your luxury coaching" -Jake Crawford

Guest Bio: 

What are experts saying about 2022? 2021 was an amazing year, so will things continue to be hot next year?  

Before we get started, I want to mention something that will definitely change in 2022: the return of live events! I plan on hosting more of these throughout 2022, including one in Colorado in January. If you want more information, please visit www.luxurydesignation.com. 

As for 2022’s market, most experts agree that things will continue to be hot; however, it may cool down from 2021’s rapid pace. There’s one big reason why this is the case: inflation. 

Tons of money was pumped into the economy during the peak of the pandemic, and this has caused inflation to increase. I had people tell me their turkey cost twice as much this Thanksgiving! Everything seems to be getting more expensive, and interest rates may rise as a result. Rates will likely still be low, but not as low as we’ve seen recently. 

So will 2022 be a bad year for real estate? No; in fact, it will be one of the best years ever. Just don’t expect the crazy market we saw in 2021.

Do you have an interest in the international market, but you have no idea how to spread your wings? This episode is for you! My guest and I will be talking about conquering the international market.

Today, I have Peter Kempf joining me on the show. He’s noted by Who’s Who in Luxury Real Estate, and he’s been directly involved with the sale and marketing of million-dollar-plus properties in thirty-one states, and twenty-two countries in his career.

Having been the Director of International Real Estate for Christie’s, Vice President, and Midwest Regional Manager for Sotheby’s International Realty, Mr. Kempf is considered one of the leading authorities in international real estate. He’s a frequent guest speaker at global real estate conferences.

Listen and learn.

Connect with Peter Kempf:

LinkedIn: https://www.linkedin.com/company/peter-kempf-international-re/

Website: http://kempfintl.com/

“When you want to grow your presence internationally, and you want to get in front of both more buyers and agents internationally, you need to put yourself out there in various ways.” – Michael LaFido

Guest Bio:

Now that we’re approaching the end of 2021, some of your clients might be pondering the question of when to list their home for sale, during the winter which is typically the slower season, or wait until the spring. Maybe their home is on the market for sale currently, so do they keep it on the market for sale now or take it off the market and relist their home for sale in the spring? I’m offering my thoughts today to help you resolve that question with them.

One philosophy I subscribe to is that “you can’t sell a home if buyers don’t know it’s on the market for sale”. In today’s economy, people are buying and selling homes during the traditionally slower months to buy and sell a home. My recommendation to agents and sellers today is you should put a home on the market for sale in December, January, or February as opposed to waiting until May or June. If your client’s home is already on the market, I’d advise them to keep the home on the market. As Wayne Gretzky once said, “You miss 100% of the shots you don’t take.” You also miss 100% of the interested buyers who are looking right now to buy a home if you wait until April, May, or June to list the house for sale.

There are some great resources out there to help homes shine during this time of year. My good friends at boxbrownie.com can do some great things to help enhance the home’s photos during the winter when the exterior might not photograph as well. When selling during the slower time, you might have fewer showings in these “off-season” months, but the quality of showings will be better. 

If you have any questions for me about helping your sellers, best luxury marketing practices, or anything else related to real estate, don’t hesitate to reach out via phone or email. In the meantime, don’t forget to check out our upcoming live events and join our weekly “Luxury Friday's” free training. I look forward to hearing from you.

*We just launched a new weekly series titled “Luxury Friday’s”.  Check it out by going to www.JoinLuxeGroup.com and clicking on the “Luxury Friday’s” button.

Michael LaFido