Luxury Listing Specialist - Dominate High End Listings In Any Market

Starting over again is not a cakewalk. It calls for humility and a lot of self-will in whatever you do. Today I’m joined by the amazing Heidi Joy. She’s a realtor with a fantastic story that we can all learn from.

Heidi has been in the industry for a couple of decades now. In 2018, she split with her partner, and she had to start all over again. Heidi’s rude awakening came when she searched her name on the web, and there was nothing about her. She decided it was time for a rebrand and move to sell luxury.

In this episode, Heidi will share her journey into luxury real estate, and hopefully, we can all get inspired to make the bold moves we’ve wanted to make for a while now, but we lack the courage. Listen and learn.

“Everything now has to be done with joy. If it’s not fun, I’m not doing it.” -Heidi Joy

Three Things You'll Learn in This Episode

Guest Bio:

In this podcast, we’re going to be talking about reading the contract. When a home is under contract, you don’t want to make the assumption that your clients have read the contract. You need to remind them of what exactly the contract says otherwise they might end up paying more. Listen in to learn more.

Connect with me:

Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 | [email protected]

LuxuryListingSpecialist.com

JoinLuxeGroup.com

Want a luxury shirt? Go to LuxurySpecialistGear.com

How big do you dream?

Do you believe you need tons of experience to make a jump from selling average-priced homes to $7 million mansions?

Meet Ashley Tate. She’s with Thrive Real Estate Group. Ashley and I met in January. She attended our Luxury Designation (LUXE) class that we had out in the Denver market, and we toured a couple of mansions as a part of that class. One of those mansions was her listing.

Ashley has been in the industry for a year and a half. She’s never had a listing above $500,000, and now she's marketing a home for 6.95 million. 

She will be telling us how she got to that point and sharing some nuggets of wisdom that have helped her come this far. 

Listen in and learn.

“Definitely pick up your phone in this business.”-Ashley Tate

• Dream big:

• Refine your network:

• Leverage video marketing:

Guest Bio: 

I recently had a showing request for a 6.5 million dollar listing I have, and unfortunately, there were quite a few red flags on the proof of funds.

I contacted the agent to let them know that I’d be verifying the information.

So, let’s talk about pre-qualifying buyers. It’s easy to take people at their word. How do you know if they’re legitimate?

Listen to learn more.

Connect with me:

Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 | [email protected]

LuxuryListingSpecialist.com

JoinLuxeGroup.com

Chances are, there are luxury agents in your area who have an excellent reputation. You hear about them all the time. They’re the agents people rave about and recommend. They attract leads and referrals, largely due to their reputations. They get hired consistently. 

If you’re not one already, wouldn’t you want to be an agent like that?

It would be best if you listened to these nuggets of wisdom that Brennan Buckley is about to spill. I’ve known Brennan for a little over a year now. He’s the founding partner for Realm Global. He comes with 20 years of experience in real estate. Listen to this episode to learn about the seven nuggets of wisdom to create a consistent luxury experience.

Guest Bio:

Connect with Brennan Buckley:

As an agent, you’re always trying to bring additional value to your database. So when people Google you, find your website, or see your YouTube channel, how can you differentiate yourself from the other agents in your market & position yourself as a leading authority on real estate matters?

In marketing, we use something called “evergreen videos”. They are videos that you can create once and leverage their content over and over again—the information they contain always stays relevant.

The trick to creating evergreen videos is to make them educational, answer commonly asked questions, and address relevant scenarios that can help your clients navigate the real estate process. If you create enough video content like this, the people who Google you will see your videos and immediately think that you know what you’re talking about.

For example, one video that would always stay relevant to your database could be about the different phases that a seller will have to go through once their home goes under contract. In the video, you’d both educate sellers on what to expect and give them tips to help make the process easier and more efficient. 

In this industry, everybody is looking for an easy button to help them succeed, but there is no such button. Success comes from continuing to better yourself and your practices and learning more about your field.

If you have any questions about today’s video, or if you’re considering a change in your career to another firm or team that specializes in luxury real estate, please call or email me. Don’t forget to jump on our “Luxury Fridays” on YouTube each Friday. Check it out by going to www.LuxuryFridays.com and clicking on the “Luxury Friday’s On YouTube” button.

Michael LaFido

A dream is just a dream till it becomes a reality. For the 330 million Americans, it's no longer a dream because they're already living it. In America, it's a blessing to have the opportunity to be who we want to be.

Today I have the privilege of interviewing Eddy Perez. He's the Founder and CEO of EPM based in Atlanta, Georgia, where he oversees overall operations, sales, revenue, marketing, compliance, and technology. As co-founder of EPM, recognized as part of the Inc. 5000,

He has excelled within the mortgage industry, being named one of the nation’s top mortgage bankers, recognized in National Mortgage Professionals Magazine’s “40 Most Influential Mortgage Professionals under 40.”

In this Episode, Eddy and I will be talking about "The American Gift" and how we can embrace it. Listen in and learn.

LinkedIn: https://www.linkedin.com/in/eddyperezcmb

Website: https://epm.net/players/eddy-perez/

“Each day is a gift when you’re writing your own book.”-Michael LaFido

Recently, I was teaching our Luxury Designation (LUXE) in Denver, and a guest speaker at the event brought up the topic of Cryptocurrency and the blockchain and real estate closings.

In high-end, luxury real estate, you’re more likely to see buyers who want to use Cryptocurrency to buy a home. As a way to differentiate yourself from other agents, I highly recommend that you familiarize yourself with cryptocurrency, the blockchain, NFT’s, fractional ownership, and other forms of digital currency. This is a great way to differentiate yourself from the other agents in your market. Did you know you can offer a home for sale via Crypto and the sellers still get paid in cash? How is that done? The buyers Crypto can be converted by Crypto Escrow company to Fiat (US Dollars here in the states) so the seller can get paid at closing in cash vs Crypto.

As an additional note: Our team is expanding. If you’d like to work with a team that can provide you with more tools, resources, and structure to allow you to consistently attract more high-end and luxury properties, visit www.JoinLuxGroup.com. We have agents in all 50 states and 22 countries worldwide, but we are always looking to grow.

If you have any questions about today’s podcast, or if you’re considering a change in your career to another firm or team that specializes in luxury real estate, please call or email me.

Michael LaFido

The decision to start a real estate team comes down to one question, “Am I going to continue to overwork myself, or am I going to branch out and form a team?” But how do you get started? Time to get excited; Gogo Bethke will be joining me on the show.

Gogo is terrific at building teams and organizations. She also loves supporting agents.

Today, Gogo will share her backstory and nuggets of wisdom on how to build a team. Also, if you have been wondering how people generate organic leads, listen and learn from Gogo. 

Connect with Gogo Bethke:

LinkedIn: https://www.linkedin.com/in/gogobethke/

Website: https://www.gogosrealestate.com/

Instagram: https://www.instagram.com/gogosrealestate/

“Managing expectations comes through communication.” - Michael LaFido

If you want to hit your personal goals, you need to leverage them. You can't keep trading your time for money.

You need to know your hourly rate. It will help you determine if a task is worth your time or if you’d rather be doing something else.

Guest Bio:

How do you determine which order to put a listing’s photos in? Today I’ll talk about photo order for online listings.

I recently put a home on the market as the third agent for a seller who was frustrated with the previous agents. She had 40 photos and they weren’t making a great first impression. I fixed her listing to lead with the amazing photos and then squeezed the so-so photos in between. You don’t need to include every photo of every bedroom and bathroom if they’re not unique. I like showing the unique features of a home and the best qualities of the location with drone photos and photos in town because you’re selling the lifestyle and the location in addition to the house. I also like to put good photos at the end because sometimes buyers skip to the end while looking.

If you have any questions about today’s podcast, or if you’re considering a change in your career to another firm or team that specializes in luxury real estate, please call or email me.