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Luxury Listing Specialist - Dominate High End Listings In Any Market
Luxury Listing Specialist - Dominate High End Listings In Any Market episodes
- Land Trusts and Internet Privacy with David Lanciotti
We all know how easy it is to flip a laptop open and instantly find out who owns a particular property. It doesn’t have to be like that. There are various ways of ensuring that your name doesn’t appear anywhere in the searches.
David Lanciotti shares the different ways for property owners to remain anonymous and mistakes to avoid when you don’t want people to know you own a particular property.
According to David and other advisors, land trusts are the way to add an extra layer of protection. When you close on a property and hold title through a land trust, you are safeguarded from being all over the internet.
If you’d like to learn more, listen to this episode.
“High net worth clients can do all sorts of things. But the first layer of protection is staying off the radar, keeping your assets private, nobody knowing what you own.” -David LanciottiThree Things You’ll Learn from this Episode- Land trusts are a perfect way of remaining anonymous regarding your properties.
- When you purchase property under a land trust, it shields you from being overcharged by following the history of who you are and what you own.
- The worst mistake you can make when you purchase your property through a land trust is having tax bills sent over directly to the home address.
Guest Bio:
David joined the Chicago Title Land Trust Company in 2001 and served as Executive Vice President and General Counsel.
He is the author of the Land Trust Administration in Illinois (IICLE 2009) and Modern Land Trust Practice (IICLE 2015). In addition, he is a board-certified Continuing Legal Education Instructor and a frequent speaker at legal and banking seminars on land trust issues.
Connect with David Lanciotti:Website: https://ctlandtrust.com/
Connect with Michael LaFido:Marketing Luxury Group I Luxury Listing Specialist(888) 930-8510 | [email protected] LuxuryListingSpecialist.comJoinLuxeGroup.comInstagram: https://www.instagram.com/luxurylistingspecialist/YouTube: https://www.youtube.com/c/MarketingluxurygroupTikTok: https://www.tiktok.com/@luxuryspecialist30 min - Land trusts are a perfect way of remaining anonymous regarding your properties.
- Creating Powerful Visuals with “Before and After” Pictures
Do you have “Before and After” pictures? I am sure you have shown homes that didn’t appeal to your buyers. What can you do to ensure a larger percentage of buyers choose your listings over the competition?
As an agent, you should be continually building your portfolio of “Before and After” pictures so you can show prospective clients how you have turned homes around and helped the sellers get more profit from their sales. Listen in to hear more about how to do this well.Connect with Michael LaFidoMarketing Luxury Group I Luxury Listing Specialist(888) 930-8510 | [email protected] LuxuryListingSpecialist.comJoinLuxeGroup.com5 min - How Did Lucinda Increase Her Average Sales Price by 60% While Working Only 6 Months Last Year? with Lucinda Gadson
What you do with information when you get it makes all the difference. It separates you from people with loads of information who decide to sit on it.
In this episode, my guest is the amazing Lucinda Gadson. She’s a RE/MAX real estate agent in Texas. When Lucinda heard of my LUXE Designation course, she decided to take it. According to Lucinda, taking my LUXE Designation course opened her to a world of endless probabilities. Looking back at the past 2 years, her average sales price has increased by 60%!!! Last year, despite only working 6 months (was sick with Covid-19) Lucinda had her best year ever in real estate!
Lucinda will share her incredible real estate journey with me, and hopefully, a nugget or two we can all borrow. Listen and learn.
“I highly recommend listening to Michael’s podcasts, getting your LUXE Designation, and getting that education if you want to be a luxury agent or if you just want to be a great agent in your price point.”
- Lucinda GadsonThree Things You’ll Learn from this Episode- Educate and invest in yourself:
Whatever you do, you need to keep empowering yourself with information. Consider listening to podcasts, reading books, or taking courses. It keeps you well informed with essential information to help you thrive.Always be open to helping other people.
It comes back to you in equal measure. Lucinda is always willing to help salespeople get more money for their houses. In turn, she gets referrals whenever they have anyone selling a home.- When you have a good business model, things will always work without your presence.
When Lucinda had Covid for six months, her business was still up and running.Guest Bio:
Lucinda Gadson is a LUXE Certified real estate agent with RE/MAX Pinnacle Group Realtors in Arlington TX.Connect with Lucinda:
Website: https://www.lucindagadson.com/
LinkedIn: https://www.linkedin.com/in/lucindagadson
Phone Number: (214) 463-9255
Connect with Michael:
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | [email protected]
LuxuryListingSpecialist.com
YouTube Channel31 min - Educate and invest in yourself:
- Keep Your Clients Engaged with These Easy Tips
What’s the best way to keep your clients engaged? I’m not just referring to your clients leaving likes and comments on your social media posts - I mean engagement that generates action and lands you leads. In real estate, the more engaging you are, the higher the chances of people reaching out to you. So what can you do to engage your clients authentically? To learn what you need to do, listen to this podcast.
Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | [email protected] LuxuryListingSpecialist.comJoinLuxeGroup.com4 min - From Intern to Hosting $4.5m Open Houses in the First 3 Months of Becoming a Realtor with Dugan Reilly
How does one graduate from being an intern to selling luxury listings? Last summer, Dugan Reilly interned for me just before going into his senior year in college. He just graduated in May, passed his real estate exam, and became a Realtor in Tennessee on May 11th, 2022.
In this episode, Dugan and I will discuss his experience mirroring and shadowing me before getting his real estate license. Dugan took my advice as a new agent in a new market with no database and offered to host open houses at other agents' listings. He has hosted 15 so far in his first three months as an agent... including hosting an open house at a $4.5 million property.We will talk about that experience and how he is trying to convert some of the 20-plus buyers that attended. We also discuss the best practices he has developed and some challenges he has faced. Listen and learn.“I tell agents don’t think like real estate agents… think like marketers.” - Michael LaFido
Things You'll Learn from this EpisodeThinking outside the box is key.
By stepping outside the box and getting creative with marketing your properties, you can significantly increase traffic to them.Learn the ins and outs of building a top-producing team.
Do your groundwork on what it takes to have a successful team.The difference between marketing "average" homes vs. luxury.
A luxury home is a home that is listed for sale at least three times the average sales price for that market. Remember, luxury is relative to a specific market.The importance of branding and building a consistent brand.
Branding is essential in the real estate world. Strive to build a brand that lingers in peoples’ minds.Guest Bio:
Dugan is the CEO of Real Estate Business at eXp Realty. He's also a coach and mentor to people with chronic illnesses. Dugan recently started a program that helps people with cystic fibrosis become the pro version of themselves and achieve their goals.Connect with Dugan:LinkedIn: https://www.linkedin.com/in/duganreilly/Instagram: https://www.instagram.com/dailydugan/?hl=en
Connect with Michael LaFido
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | [email protected]
LuxuryListingSpecialist.com
YouTube Channel41 min - The Benefits of a Land Trust
Have you told your clients about the benefits of title-holding land trusts? Part of our job as real estate agents is educating our clients. It’s how we become an advisor rather than staying as a salesman. If you haven’t already, you should educate your clients about the advantages of land trusts, especially the high-end clients. To learn the three benefits of a land trust, listen to this podcast.
If you have any questions, please join me live on Luxury Fridays. Visit JoinLuxeGroup.com for more information.
Connect with Michael LaFidoMichael LaFidoMarketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | [email protected]
LuxuryListingSpecialist.com
Instagram: https://www.instagram.com/luxurylistingspecialist/
4 min - Launching a Luxury Division with Tony Martinez
If you could throw a rock in South Florida, it would land on a real estate agent, and if it could bounce off, it would hit another real estate agent. There are many people in the real estate industry, and for you to survive, you need to stand out.
But the million-dollar question is, how do you stand out and get noticed? Today, I'm privileged to have a fantastic Realtor, Tony Martinez. He runs a very successful brokerage in South Florida.They recently launched their luxury division, and Tony's agents had to take our LUXE Designation training if they wanted to be listed as luxury agents on their website. We spent a lot of time discussing why Tony felt a dedicated luxury division was important for his agents... and how he feels now since launching his luxury division 4 months ago.
Tony also wears multiple hats besides running a brokerage. He also owns the CDPE- Certified Distressed Property Expert designation.We're coming into a season where the markets are slowing down a bit. Tony will give us some wisdom nuggets that will empower agents to deal with short sales and foreclosures. Also, he'll give us some tips on how agents can differentiate themselves.
Listen in and learn.“The mindset is fed by the people you surround yourself with.”
- Tony Martinez
Three Things You’ll Learn from this Episode• The real estate industry is crowded.
As an agent, you need to find a way of differentiating yourself. Tony has some nuggets to share on how to do that.• Distressed properties are low-hanging fruits.
If you master how to deal with them, there is some good business, and the competition is less stiff.• Learn about foreclosures and short sales.You'll learn how to deal with foreclosures and short sales to ensure the client gets the best experience.Guest Bio:
Tony Martinez is considered by many as one of real estate’s premier speakers. Tony’s sense of humor enables him to take complex topics, such as short sales and working with investors, and make them fun to learn. As an expert on Short Sales and a National Speaker, Tony has trained over 15,000 agents on the Short Sales process. He serves as the Co-Broker/Owner of Xtreme International Realty and Xtreme Realty Team Highlands County in Florida.Connect with Tony Martinez:
LinkedIn: https://www.linkedin.com/in/speakologist
Website: https://www.cdpe.com/
Enjoy $100 off Tony’s course by using promo code SAVED100
Connect with Michael:
Marketing Luxury Group I Luxury Listing Specialist(888) 930-8510 | [email protected] LuxuryListingSpecialist.comJoinLuxeGroup.com39 min - Helping Your Sellers Get Top Dollar in a “Cooling” Market
As the market cools, alarming headlines about home prices dropping are circulating in the media. Many sellers and would-be sellers are worried about their real estate plans. As an agent, what can you do to reassure your clients and help them get top dollar for their homes? Educating your seller clients through videos and conversations can go a long way. To learn what you should say to your clients to win in this cooling market, listen in.
Questions? Join me live on Luxury Fridays and ask me. Visit JoinLuxeGroup.com for more information.Connect with Michael LaFidoMarketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | [email protected]
LuxuryListingSpecialist.com
4 min - Undercover Billionaire Journey From Rags To Riches with Glenn Stearns
🍾 I'm excited to announce we have reached another milestone - our 200th episode. 🎉 Thank you for tuning in. I look forward to many more years of connecting and sharing with you.
What do you do when faced with adversity? Do you throw in the towel and stay at rock bottom? According to my guest Glenn Stearns, adversity is the ultimate foundation of success.
After college, Glenn worked as a loan officer for ten months, then left and started his mortgage company Stearns Lending LCC. When the economic crisis came, his company emerged among the top lenders in the country.
Glenn attributes his success to resilience and always putting people before profits. He's a two-time cancer survivor and has taken part in reality shows, among them being Undercover Billionaire.
Glenn will share his incredible journey from rags to riches in this episode. Listen in to learn more.
"It's not luck. It's perseverance that's going to get you through and make you successful." -Glenn Stearn
Three Things You'll Learn from the Episode
• You can make your life better:
You only need to believe you can....be resilient and work hard.• Always put people before profits:
Glenn said it helped his company boom when other companies were going down.• Your mistakes should never hold you back from becoming successful:
They should be lessons.Guest Bio: Glenn Stearns is known in the mortgage industry for building Stearns Lending, LLC, a nationwide mortgage company he established in 1989. The company became one of the largest privately held mortgage companies in the nation.
In 2019, Glenn starred in the television show "Undercover Billionaire" on the Discovery channel. The show was centered around starting over again and building a business from the ground floor.Connect with Glenn:
Website: https://www.glennstearns.com/
Connect with Michael:
Marketing Luxury Group I Luxury Listing Specialist(888) 930-8510 | [email protected] LuxuryListingSpecialist.comJoinLuxeGroup.comInstagram: https://www.instagram.com/luxurylistingspecialist/If you have any questions about today's podcast, have a real estate question, or if you feel like just popping in to say hi, join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information.39 min - Explaining Price Reductions to Your Clients
Price reductions: They seem to be the only thing agents are talking about. If you’re concerned about how you can explain what’s going on to your clients, don’t worry. Today I’ll share what’s happened with price reductions historically and how that relates to our current market.
Connect with Michael LaFido:
Marketing Luxury Group I Luxury Listing Specialist(888) 930-8510 | [email protected] LuxuryListingSpecialist.comJoinLuxeGroup.comInstagram: https://www.instagram.com/luxurylistingspecialist/
YouTube: https://www.youtube.com/c/MarketingluxurygroupBe sure to hit the red subscribe button!
5 min
About Luxury Listing Specialist - Dominate High End Listings In Any Market
From the publisher's feed
Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new…
strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!