Luxury On Air

Adapting to a changing landscape

In this episode, Michael Grampp interviews Karine Szegedi and Jules Boudrand, authors of the Deloitte Swiss Watch Industry Study, about some of this year's key findings. From optimistic industry prospects and the pre-owned market professionalising to the influence of Chinese consumers and Millennials' & Gen Z's views about watches, the trio discusses how many players in the industry are adapting their business strategies to new realities.

Michael Grampp: https://www.linkedin.com/in/michaelgrampp/

Karine Szegedi: https://www.linkedin.com/in/kszegedi/

Jules Boudrand: https://www.linkedin.com/in/jules-boudrand-74a7527/

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Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information.

How luxury brands can manage the disruption on the horizon

Felicitas speaks to Dr. Yajin Wang, Associate Professor of Marketing at the China Europe International Business School (CEIBS), about the differences between Eastern and Western consumer trends. They discuss why the traditional customer journey is obsolete, how brands can adapt to changing market dynamics in mainland China and why exclusivity is no longer the essence of luxury for Chinese consumers.

Yajin Wang: https://www.ceibs.edu/wang_yj

Felicitas Morhart: www.linkedin.com/in/felicitasmorhart/

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Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information.

How technology and technology companies are stimulating luxury brands to have a rethink

In this episode Karine talks to Frank Vivier, Chief Transformation Officer at Richemont, about what luxury brands, and brands in general, can learn from the organisational agility of tech companies, including the use data and technologies. The two also discuss why the purchase of luxury goods is bound by emotion. Frank finally gives examples as to why the digital nation of China is an incubator for future of shopping trends.

LinkedIn

Frank Vivier: www.linkedin.com/in/frank-vivier-aa51166/

Karine Szegedi: www.linkedin.com/in/kszegedi/

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Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information.

Although luxury goods are built to last, the notions of consumption and sustainability can seem incompatible in the long run. In this episode, Georges Kern, CEO of the Swiss luxury watchmaker Breitling discusses his company's sustainability journey, the role innovation plays and his own thoughts on a sustainable future.

LinkedIn

Georges Kern: www.linkedin.com/in/georges-k-623169156/

Karine Szegedi: www.linkedin.com/in/kszegedi/

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Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information.

Driving brand loyalty and revving up for the next generation

Build it and they will come is no longer a given for luxury brands given changing consumer behaviours and shifts towards more sustainable consumption. In this episode, Sebastian Ackermann, Brand Management and Marketing Strategy at Porsche, talks to Felicitas about the need for contemporary brand management and how Porsche is expanding their customer base through product innovation, a drive towards electrification and flexible ownership models.

LinkedIn

Sebastian Ackermann: www.linkedin.com/in/sebastianackermann/

Felicitas Morhart: www.linkedin.com/in/felicitasmorhart/

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Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information.

How contemporary consumer values affect traditional notions of luxury

Felicitas takes us to London in this episode to interview Giana Eckhardt from King's Business School and Fleura Bardhi from Cass Business School. Founders of the notion of "Liquid luxury" Giana and Fleura discuss what this more transient form of consumption means, the societal, cultural and market drivers of this concept, and the impact it has on traditional luxury products, brand loyalty and the democratisation of luxury.

LinkedIn

Giana Eckhardt: www.linkedin.com/in/giana-eckhardt-7bb219/

Fleura Bardhi: www.linkedin.com/in/fleurabardhi/

Felicitas Morhart: www.linkedin.com/in/felicitasmorhart/

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Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information.

Changing notions of materialism in an increasingly dematerialised world

This inaugural episode, hosted by Cristina D'Agostino, editor-in-chief of "Luxury Tribune" welcomes Karine Szegedi and Felicitas Morhart, the visionaries behind and future hosts of Luxury On Air. The trio discuss the inspiration behind the podcast, give a preview of the themes being covered in upcoming episodes and talk about the evolving nature of luxury.

LinkedIn

Karine Szegedi: www.linkedin.com/in/kszegedi/

Felicitas Morhart: www.linkedin.com/in/felicitasmorhart/

Cristina D'Agostino: www.linkedin.com/in/cristina-d-agostino-1678307/

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Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information.