LYFE Marketing

Contact us: https://bit.ly/3zJGAHx

We started our digital marketing agency in late 2011.  In 2019, we became one of the fastest growing companies in the world.​

Since then, we've been responsible for helping thousands for companies and brands build their online presence. In 2020, we were recognized as one of the fastest-growing digital marketing agencies: https://www.inc.com/profile/lyfe-mark...​

We've seen incredible growth! But, it wasn't easy. In fact, it took us years to get to where we are today.

We want to share our true story of growth. We want to transparently share our challenges, wins, and losses while building our marketing agency.

Our goals with this podcast are simple:

1) We hope that you learn from our mistakes and avoid them in your business.
2) We hope that you learn that nothing is built overnight and anyone selling you that is going to leave you burned.
3) With hard work and persistence, anything is possible.
4) You have to be smart and willing to adjust.​

- [Tool] How Much Should You Spend In Marketing?: https://www.lyfemarketing.com/calcula...​

-[Guide] The Perfect Sales Funnel for Digital Advertising: https://www.lyfemarketing.com/sales-f...​

We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Contact us: https://bit.ly/3U7av4u

Email marketing often goes overlooked, but it is a KEY component of your digital strategy. Listen to learn about email drip campaigns, email marketing automation, how to get ahead of the competition with email marketing in 2021, and more!​

Sadly, others think of email marketing as an old-school marketing tactic that simply does not work anymore.

But I have to tell you - they’re wrong.

In fact, we just helped one small business send an email newsletter campaign that resulted in over $30,000 in revenue for their eCommerce store.

Today, I’m going to clearly define what is email marketing, go over why it is important, where it fits in your overall digital strategy, and discuss the BIGGEST mistakes I see people make.

Okay, so what is email marketing?

Email marketing is the process of sending emails to promote your business. These emails are typically sent to prospects to help convince them to buy your products and services. Or, they are sent to existing customers to encourage repeat purchases.

Either way, there is an art to using email marketing, and when used correctly, it can help you grow your business.

How can Email Marketing help my business?

Email marketing can dramatically lower your advertising and customer acquisition costs. And, it can help you automate and speed up your sales cycle.

Calculate your marketing budget: https://www.lyfemarketing.com/calcula...​

➡ Check out our blog: https://www.lyfemarketing.com/blog/wh...​

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Contact us: https://bit.ly/3hgnFNO

What is cost per mille (CPM)? How does CPM work? Today we'll go over everything you need to know to get started with your CPM marketing and advertising efforts.

Understanding CPM has allowed us to properly budget and successfully optimize ad campaigns for the 50 million dollars in ad spend we manage every year for small businesses.     

I'll be discussing why CPM is important, what is CPM marketing, what CPMs you can expect as you navigate various ad platforms and ad types, and how to get rock-bottom CPMs that help you reach more people for less money.

Don’t worry...If you are a beginner just trying to understand what is cpm advertising, this podcast will make it extremely easy to understand. If you are an advertising expert, keep listening. You’re guaranteed to have more than one AH-Ha moment and it doesn’t hurt to brush up on your skills.

So, if you are looking for a well-rounded definition of CPM stick with me until the end of the podcast. ​​​

➡  What is CTR: https://www.youtube.com/watch?v=uipoQ...

➡ Check out our blog: https://www.lyfemarketing.com/blog/av...​

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Contact us: https://bit.ly/3zJGAHx

We know from experience that marketing for small businesses can be difficult. That's why we're giving you our digital marketing 101 guide to small business marketing. Today, you'll learn how to promote your business with results-driven marketing strategies.​

Listen, running a small business is hard work.

There are times when it can be exciting!! And... there are times when it can be overwhelming.

But there is one simple truth:

If you don't have customers, then there's nothing to be excited or overwhelm about.

That's why great small business marketing is matters. ALOT. 

Our mantra as an agency is to save people from bad marketing and little to no growth. 

If you have no experience with digital marketing then this is the perfect podcast to get you started.

That's because we're going to walk you through step-by-step, what you need to know about digital marketing for small businesses.

We touch on high level + high impact items that are proven to help you grow.

We'll cover the exact digital marketing channels and strategies that are relevant today. Which should help you at least start to ponder on how you get started. But just remember to take your time.   ​

➡ Check out our blog: https://www.lyfemarketing.com/blog/ma...​

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Contact us: https://bit.ly/3zJGAHx

Our company used content marketing to generate over 5 MILLION visitors to our website over the last 3 years. ​

But, I’ve noticed, A LOT of small business owners still don’t fully understand what content marketing is and why they should be using it.

Today, I’m going to fully define content marketing, tell you why it is the BEST way to grow your business, why most people fail, and my top tips for success.

So, what is content marketing?

Content is anything that you create that users interact with - blogs, videos, infographics, social media posts, downloadable pdfs, and so on.

Content is the way that people get to know your business, in a non-invasive way.

They consume your content, trust you as an authority, and are more likely to do business with you as a result.

This sounds simple, right?

Why then, is content marketing so hard for most people to grasp for their business?

Why aren’t YOU using content marketing?

I’ll tell you - it’s because content marketing is slow to work, and sometimes tricky to measure.

Let’s use the example I just provided.

I spent about $250 on products from the author of the book I read.

Let’s say, for example, the author spent $10,000 to make the content. Let’s also say that 3-months went by, and 10 other customers did the exact same thing I did - read the book and spent $250. That’s $2,500 in revenue.

Many people I know will look at this and say “I spent $10,000. Only made $2,500. Yeah, the numbers aren’t adding up here, Sherman. Let’s cut this off”.

They choose a short-window to measure ROI and fail to realize the long-term impact of content.

But if 300 people make the same purchases I did over the next 2-years, then the company would have made $75,000 from a $10,000 investment.

All it takes is long-term commitment from your end, and the right content marketing strategy.

➡ Check out our blog: https://www.lyfemarketing.com/blog/wh...​

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Contact us: https://bit.ly/3hgnFNO

Click through rate, or CTR, is an important metric to pay attention to in your marketing campaigns. And in this podcast, we're going over everything you need to know about it. You'll learn the CTR formula, what is a good CTR, how to improve CTR, and much more.​

You're in luck because we made it extremely easy to understand exactly what is CTR, also known as Click-Through-Rate.

But that’s not all.

We will also go over why CTR is important and what CTR averages you should aim for at a minimum.

Oh, and if you listen until the end, you'll see a few easy to implement tips and tricks we use to skyrocket our CTR on Google Ads and Facebook Ads, regardless of industry.

The best part is that ANYONE CAN LEARN THIS.

You don’t need to be a marketing guru to understand what is CTR and master it to get more clicks on your ads.

CTR is important because:

- You want to get potential customers from seeing your ad to actually making a purchase
- It directly impacts your performance and costs on advertising platforms such as Facebook and Google
- It is a reflection of your advertising strategy

If you are not actively monitoring your CTR, you are missing the opportunity to measure and analyze your ads and audience to be more effective at moving potential customers from simply being aware of your brand to actually clicking and engaging​

- [Services] Social Media Marketing & Management Agency: https://www.lyfemarketing.com/​

➡ Check out our blog: https://www.lyfemarketing.com/blog/wh...​

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Contact us: https://bit.ly/3zJGAHx

Marketing during a recession is very challenging. But our team at LYFE Marketing has navigated our way through a recession, and we can tell you how you can do the same. ​

In Q2 2020, it was reported that consumer sentiment and GDP declined in the US (and many other countries around the world).

This means people are conserving their spend and unless you're an "essential" company then you're likely going to see some downturn.

Which makes everyone a little hesitant to do any marketing during a recession.

Even the biggest technology companies in the world like Google and Facebook are reporting lower advertising spends.

But what did you expect?  Here's the truth.

Our world is always evolving and history has shown that the economy moves in cycles.

And some businesses, including our agency, have already been preparing for the inevitable recession. 

So in this podcast, I breakdown how to handle marketing during a recession.

We're going to go over 3 simple steps on navigating your marketing during an economic downturn including on your digital networks.​​​

If you're looking for a digital marketing partner to help you manage your online channels. Then visit our main website, pricing and contact us: https://www.lyfemarketing.com/digital...​

Make sure you follow us on social media:
https://www.instagram.com/lyfemarketing/​
https://www.facebook.com/lyfemarketing​
https://www.linkedin.com/company/lyfe...​​​

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Contact us: https://bit.ly/3zJGAHx

What is social media management, and how is it different from social media marketing? In this social media management for beginners course, we'll discuss social media benefits, how to be a social media manager, & how to develop a social media management strategy.​

This can be confusing for a lot of people because there’s so many terms. There’s social media marketing, social media advertising, social media management, and so on. 

Social media advertising  is the process of running paid advertisements on social media news feed that direct people to an external destination, like your website.

Social media management, on the other hand, is the process of creating, publishing, promoting, and managing content across social media channels like Facebook, Instagram, Twitter, LinkedIn, etc.

Social media management is SO IMPORTANT because your customers are on there and you can build authentic relationships with them.

These relationships generally transform into more website traffic, leads, and sales for our company.
​
- [Blog] What is Social Media Management?: https://www.lyfemarketing.com/blog/what-is-social-media-management/ ​

- [Tool] How Much Should You Spend In Marketing?: https://www.lyfemarketing.com/calculate-your-marketing-budget/ ​

-[Guide] The Perfect Sales Funnel for Digital Advertising: https://www.lyfemarketing.com/sales-funnel-lp/​

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Contact us: https://bit.ly/3zJGAHx

It's smart to invest in marketing, but how do you calculate your marketing budget?  Listen to our podcast to learn how to create a marketing budget, how to get a return on investment, & more.

A good marketing budget is in your future - all you have to do is start here!​

Our prospects often ask us: "How much should you spend on marketing?"

And that question isn't always easy to answer.

That's why today, we have created a step-by-step podcast for our prospects and clients on how to calculate a marketing budget.

There's a right way and a wrong way to reach your online marketing budget.

Here's what most people do:

"I have $5,000 in the bank, so I feel good about spending maybe $2,000 on marketing. If I get sales then I can spend more!"

But that approach can easily lead to waste and frustration.

Creating a digital marketing budget isn't just about how much cash you have on hand...

It's about knowing your numbers.

And when you do, then you suddenly feel empowered to make great digital marketing budgeting decisions.

Need a little help? Check out our marketing budget calculator form on our website: https://www.lyfemarketing.com/calcula...​

And visit our blog for more great tips and information: https://www.lyfemarketing.com/blog/​

➡  Check out our blog: https://www.lyfemarketing.com/blog/sm...​

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Contact us: https://bit.ly/3h6asHr

Businesses are BLOWING up through digital advertising. But what is digital advertising? Today we're going over the digital advertising basics so that you can learn digital advertising the right way. ​

Digital advertising, also known as internet advertising, is the process of promoting messages on the Internet to your customers. 

Digital advertising TECHNICALLY consists of all types of online ads.

Today we are talking about several small businesses that are using digital advertising to grow their business.

Resources & Links:​

- [Blog] What is Digital Advertising?: https://www.lyfemarketing.com/blog/wh...​

- [Tool] How Much Should You Spend In Advertising?: https://www.lyfemarketing.com/calcula...​

-[Guide] The Perfect Sales Funnel for Digital Advertising: https://www.lyfemarketing.com/sales-f...

➡  Check out our blog: https://www.lyfemarketing.com/blog/wh...​

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.