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In this episode, Madhur Duggar, M&A Advisor at Excendio Advisors, explores why private firms in the lower middle market should consider boutique advisory firms over large banks or DIY approaches when selling their business. Madhur outlines four key reasons: the importance of running a thorough buyer search to unlock true value, leveraging subject matter expertise to establish credibility, utilizing the seniority and gravitas of experienced advisors, and ensuring a confidential sale process. Tune in to discover how boutique firms like Excendio can maximize valuations while safeguarding your business's reputation. 

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