Charlotte Henry of The Addition helps give us some perspective on the year in Apple media, including their bid for the NFL Sunday Ticket. We dig into some of the challenges to watching live sports streams, and how sports is infiltrating streaming…or is it the other way around? AppleTV+ might not have a huge sports presence (yet), but it has a growing catalog and lots of star power. Charlotte discusses how that will serve them in 2023 and beyond, and what they might do better to improve their presence.

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Charlotte Henry is a media junkie, covering how Apple is not just a revolutionary tech firm, but a revolutionary media firm. She is based in London, writes and broadcasts for various outlets, and is the author of Not Buying It, an examination of fake news. You can find her on her podcast, in her The Addition newsletter on sub stack, and on Twitter, Facebook, and Instagram.

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