At CES in Las Vegas, we found What3Words in the Automotive Pavilion. PR Manager Frankie Cowan explained why they were there, and how their service lets you pinpoint your location down to a 3-meter square using a three-word combination. And that's anywhere in the world: What3Words has it all mapped out, supports a variety of languages, has an iOS app, and much more. Frankie talks about the adoption of their service by emergency service, how some pop culture icons have adopted them, and more.

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