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MacVoices #24133: NAB - Rob Walch of Libsyn On The State of Podcasting
From NAB in Las Vegas, Rob Walch, Vice President of Podcaster Relations for Libsyn, talks about the state and evolution of podcasting, including the significance of word-of-mouth marketing. We cover the advertising options open to podcasters, and ad placement within podcasts from both the effectiveness and listener engagement perspectives. Rob introduces Libsyn Ads for programmatic ad integration for their customers and highlights the importance of clear podcast titles for discoverability.
Show Notes:
Chapters:
00:02 Introduction at NAB with Libsyn.
03:18 Effective Ad Placement Strategies.
08:42 Optimizing Podcast Titles for Discoverability.
10:11 Pricing and Flexibility with Libsyn Hosting.
Support:
Become a MacVoices Patron on Patreon
http://patreon.com/macvoices
Enjoy this episode? Make a one-time donation with PayPal
Connect:
Web:
http://macvoices.com
Twitter:
http://www.twitter.com/chuckjoiner
http://www.twitter.com/macvoices
Mastodon:
https://mastodon.cloud/@chuckjoiner
Facebook:
http://www.facebook.com/chuck.joiner
MacVoices Page on Facebook:
http://www.facebook.com/macvoices/
MacVoices Group on Facebook:
http://www.facebook.com/groups/macvoice
LinkedIn:
https://www.linkedin.com/in/chuckjoiner/
Instagram:
https://www.instagram.com/chuckjoiner/
Subscribe:
Audio in iTunes
Video in iTunes
Subscribe manually via iTunes or any podcatcher:
Audio: http://www.macvoices.com/rss/macvoicesrss
Video: http://www.macvoices.com/rss/macvoicesvideorss
View all episodes
By Chuck Joiner
4.4
1111 ratings
From NAB in Las Vegas, Rob Walch, Vice President of Podcaster Relations for Libsyn, talks about the state and evolution of podcasting, including the significance of word-of-mouth marketing. We cover the advertising options open to podcasters, and ad placement within podcasts from both the effectiveness and listener engagement perspectives. Rob introduces Libsyn Ads for programmatic ad integration for their customers and highlights the importance of clear podcast titles for discoverability.
Show Notes:
Chapters:
00:02 Introduction at NAB with Libsyn.
03:18 Effective Ad Placement Strategies.
08:42 Optimizing Podcast Titles for Discoverability.
10:11 Pricing and Flexibility with Libsyn Hosting.
Support:
Become a MacVoices Patron on Patreon
http://patreon.com/macvoices
Enjoy this episode? Make a one-time donation with PayPal
Connect:
Web:
http://macvoices.com
Twitter:
http://www.twitter.com/chuckjoiner
http://www.twitter.com/macvoices
Mastodon:
https://mastodon.cloud/@chuckjoiner
Facebook:
http://www.facebook.com/chuck.joiner
MacVoices Page on Facebook:
http://www.facebook.com/macvoices/
MacVoices Group on Facebook:
http://www.facebook.com/groups/macvoice
LinkedIn:
https://www.linkedin.com/in/chuckjoiner/
Instagram:
https://www.instagram.com/chuckjoiner/
Subscribe:
Audio in iTunes
Video in iTunes
Subscribe manually via iTunes or any podcatcher:
Audio: http://www.macvoices.com/rss/macvoicesrss
Video: http://www.macvoices.com/rss/macvoicesvideorss
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