Chuck and Charlotte explore the soaring success of soccer in the U.S. through Apple’s MLS deal, highlighted by Son Heung-min’s arrival and his record jersey sales. They examine the blockbuster run of Apple’s F1 movie, questions around Apple’s MLB streaming future, and the latest Apple TV+ price hike. Wrapping up, they preview fall programming including The Morning Show and Slow Horses, underscoring TV+’s growing library and value.

http://traffic.libsyn.com/maclevelten/MV25227.mp3

Show Notes:

Chapters:

[0:00] Soccer’s rise in the U.S. and Apple’s MLS deal [1:27] Son Heung-min’s impact on jersey sales and subscriptions [4:12] Apple’s long-term MLS investment strategy [6:42] Apple’s F1 movie box office success and digital release [9:34] Reports of Apple ending its MLB deal and implications [11:15] Fragmentation of sports streaming and ESPN’s role [16:03] Apple TV+ subscription price increase explained [18:48] Churn and the challenges of subscriber retention [23:37] Comparing Apple TV+ to Disney+ and HBO Max [29:06] Apple’s premium strategy versus ad-supported models [32:28] Upcoming Apple TV+ releases for fall 2025 [33:56] Prime Target, Mythic Quest, and other recommendations

Guests:

Charlotte Henry is a media junkie, covering how Apple is not just a revolutionary tech firm, but a revolutionary media firm. She is based in London, writes and broadcasts for various outlets, and is the author of Not Buying It, an examination of fake news. You can find her on her The Addition blog, her podcast, in her The Addition newsletter on substack, and on Twitter, Facebook, Instagram and TikTok.

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