Social media is replete with doctrine and myth, but those are no substitute for actually *thinking* about your brand’s audience, goals, and intentions in social media. We all know something about social, but at least part of what we ‘know’ is probably wrong. Likewise, “going in there blind” costs us opportunities and time. Laurie Jamaitus, ... Read more

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Effective event marketing requires knowing how to carry yourself, when to give a pitch, when to pass, when to engage, and when to move on. Too often, a mixer can feel wooden an inauthentic. Networking groups often devolve into carrying around a stack of business cards and practicing your elevator pitch. Ruanna Sakols knows when ... Read more

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A company can never outsource 100% of its marketing; it can’t even outsource the most critical responsibility, which falls not with any marketing person, but with the owner. That critical role is the role of ‘thought leader’. Steve Pruneau explains what thought leadership really is, and how it shapes the direction of a business from ... Read more

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Graphic design can’t do its job in a vacuum. Design exists to unify the elements of our presentation, to elevate the conversation with the audience. Too often, when we think of design, our minds go directly to getting a logo. But design is more important than that and, until we attach it to its proper ... Read more

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“Spoken Media” is a name we’ll give to the kind of content marketing and brand presentation that centralizes the human voice. That could be a podcast, a presentation requiring a spokesperson, or a video series in which a speaker delivers content. Terri Trespicio is a spokesperson, successful podcaster, host of various shows – such as ... Read more

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