Madcasts Archive - MadPipe

Madcasts Archive - MadPipe

By Daniel DiGrizBusinessTechnologyBusiness News
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Madcasts Archive - MadPipe episodes

  • Exploding Social Media Myths

    Social media is replete with doctrine and myth, but those are no substitute for actually *thinking* about your brand’s audience, goals, and intentions in social media. We all know something about social, but at least part of what we ‘know’ is probably wrong. Likewise, “going in there blind” costs us opportunities and time. Laurie Jamaitus, ... Read more

    © MadPipe. All rights reserved.

    Authored by: Daniel DiGriz
    Original Post: Exploding Social Media Myths
    Original Blog: MadPipe
    Original Site: MadPipe - Everything Flows to Your Door®

    25 min
  • Support Your Audience With a Member Community
    The subscriber/membership model of online community requires more than a website or the technical framework. Those are only the basic context. The freemium member model needs a consistency you don't often see with regular blogs and most other marketing methods.

    Dr. Joseph P. Farrell, author and principle talent at Giza Death Star, the website of the Giza Community, provides an inside look at how operating a member site not only keeps his readership more engaged, but also provides continual interaction for he and his constituents.

    Daniel DiGriz, Director of Strategy at MadPipe, asks Dr. Farrell to shed some light on what makes a digital community tick, and how it fits into an overall digital marketing plan.

    Topics Include:

    * Overcoming skepticism
    * Collaboration with competitors
    * Dealing with technical barriers
    * Staying in tune with audience interests
    * Building community collaboration
    * Curation vs. commentary
    * ROI and direct impact
    58 min
  • Success Building a Member Community
    Running a successful membership site or online community requires savvy, sensitivity, and exceptional commitment. Dr. Joseph P. Farrell lends an inside look to what makes Giza Death Star such a thriving example of the digital community model.
    58 min
  • Make Your Events Work Without Feeling Fake

    Effective event marketing requires knowing how to carry yourself, when to give a pitch, when to pass, when to engage, and when to move on. Too often, a mixer can feel wooden an inauthentic. Networking groups often devolve into carrying around a stack of business cards and practicing your elevator pitch. Ruanna Sakols knows when ... Read more

    © MadPipe. All rights reserved.

    Authored by: Daniel DiGriz
    Original Post: Make Your Events Work Without Feeling Fake
    Original Blog: MadPipe
    Original Site: MadPipe - Everything Flows to Your Door®

    38 min
  • Critical Insights for Event Marketing
    Your business is too important to sit by passively, waiting to make contact with your public. Event marketing will get you leads and engagement. Ruanna Sakols provides insights and advice for authentic events and how to carry yourself for maximum effectiveness.
    38 min
  • Be the Thought Leader Your Business Needs

    A company can never outsource 100% of its marketing; it can’t even outsource the most critical responsibility, which falls not with any marketing person, but with the owner. That critical role is the role of ‘thought leader’. Steve Pruneau explains what thought leadership really is, and how it shapes the direction of a business from ... Read more

    © MadPipe. All rights reserved.

    Authored by: Daniel DiGriz
    Original Post: Be the Thought Leader Your Business Needs
    Original Blog: MadPipe
    Original Site: MadPipe - Everything Flows to Your Door®

    49 min
  • Thought Leadership Can't Be Outsourced
    The central role in marketing isn't for a marketing specialist or a marketing strategist - it's for the business owner(s). Steve Pruneau of Free Agent Source explains the pivotal role of thought leadership in growing a company.
    49 min
  • Grow Beyond the Logo with Graphic Design

    Graphic design can’t do its job in a vacuum. Design exists to unify the elements of our presentation, to elevate the conversation with the audience. Too often, when we think of design, our minds go directly to getting a logo. But design is more important than that and, until we attach it to its proper ... Read more

    © MadPipe. All rights reserved.

    Authored by: Daniel DiGriz
    Original Post: Grow Beyond the Logo with Graphic Design
    Original Blog: MadPipe
    Original Site: MadPipe - Everything Flows to Your Door®

    28 min
  • Add Spoken Media to Your Marketing Strategy

    “Spoken Media” is a name we’ll give to the kind of content marketing and brand presentation that centralizes the human voice. That could be a podcast, a presentation requiring a spokesperson, or a video series in which a speaker delivers content. Terri Trespicio is a spokesperson, successful podcaster, host of various shows – such as ... Read more

    © MadPipe. All rights reserved.

    Authored by: Daniel DiGriz
    Original Post: Add Spoken Media to Your Marketing Strategy
    Original Blog: MadPipe
    Original Site: MadPipe - Everything Flows to Your Door®

    28 min

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