Mark Asquith, a seasoned podcaster and co-founder of Captivate, emphasizes that podcasting is not a saturated market, but rather an entertainment medium where storytelling is key to standing out. He shares insights from his extensive journey in the podcasting industry, discussing how he transitioned from running a digital agency to creating one of the largest podcast hosting platforms. The conversation also highlights the importance of authenticity and being oneself, suggesting that personal stories resonate more with audiences than scripted content. Mark offers practical tips for aspiring podcasters, including the value of crafting personalized pitches to appear on other shows and the effectiveness of consistent marketing efforts. With a focus on growth and community engagement, he encourages podcasters to leverage their unique experiences to connect with listeners and build a loyal following.

Takeaways:

• Mark emphasizes the importance of being authentic and yourself when podcasting, as this helps build genuine connections with your audience.
• Podcasting should be seen as an entertainment medium, and a dry show will likely struggle to attract listeners.
• Consistency in marketing and content creation is key; it's about making gradual improvements over time.
• Even in boring industries, there are opportunities to create engaging content that resonates with your audience.
• Utilizing social media is important, but it should be part of a broader marketing mix.
• When seeking to guest on other podcasts, personalized and thoughtful pitches significantly increase your chances of being invited.

Mark and Carly engage in a lively conversation about the evolution of podcasting, emphasizing Mark's extensive journey in the industry that spans over a decade. Mark shares candid insights about his early days in podcasting, illustrating the challenges he faced when trying to secure funding for podcast-related projects during a time when the medium was not yet recognized as a viable industry. The discussion highlights Mark's transition from running a digital agency to becoming a key player in the podcasting space with the founding of Captivate, a podcast hosting platform that has grown to support thousands of podcasters. The conversation also touches on the importance of authenticity in podcasting, with both hosts agreeing that being true to oneself is crucial for success in a saturated market. Mark encourages aspiring podcasters to focus on storytelling, rather than merely following trends, and stresses the importance of being entertaining and engaging to attract and retain audiences.

Throughout the episode, Carly and Mark delve into the nuances of podcast marketing and audience engagement. They discuss the various strategies that can be employed to promote a podcast effectively, such as leveraging social media, guest appearances on other shows, and creating compelling marketing pages. Mark shares his experiences of how he built his audience through consistent efforts, including free coaching sessions that not only provided value to participants but also served as a platform for showcasing his expertise. He emphasizes that marketing is not just about immediate results but rather about building relationships and trust over time. The conversation culminates in a discussion on how podcasters can adapt their content and marketing strategies to thrive in an ever-evolving landscape, underscoring the value of community and feedback in shaping successful podcasting ventures.

Cat shares her transformative journey from being a corporate professional to a storytelling coach, highlighting the power of vulnerability in storytelling. She opens up about her past, including a significant secret that led her to prison, and how that experience reshaped her understanding of judgment and humanity. Throughout the conversation, Cat emphasises the importance of owning one's story and how it can empower not only the storyteller but also those who hear it. Carly and Cat discuss the balance between sharing personal experiences and avoiding the trap of "trauma dumping," stressing that storytelling should have a purpose and resonate with the audience. This heartfelt dialogue encourages listeners to embrace their own stories, recognising that even seemingly mundane experiences hold valuable lessons and connections.

Cat shares her transformative journey from a corporate life to becoming a storytelling coach, revealing the pivotal moments that led her to prison for embezzlement. Despite the shame and upheaval, she emerged with newfound clarity about her identity and the power of storytelling. The conversation dives deep into the importance of vulnerability and authenticity in sharing our stories, emphasising how it can foster connections and inspire others. Carly and Cat explore the stigma surrounding past mistakes, discussing how owning and narrating one’s story can be a source of strength and healing, not just for the individual but for those who hear it. Through her experiences, Cat highlights the lessons learned in prison about human connection and the value of being open without judgment, encouraging listeners to embrace their pasts and utilise their experiences as stepping stones for personal and professional growth.

Takeaways:

• Storytelling is a powerful tool for connection, allowing others to resonate with your experiences.
• Embracing vulnerability can open doors for authentic conversations and deeper relationships.
• It's essential to understand the purpose behind sharing your story and its impact.
• Everyone has a unique story, even if they perceive it as boring or mundane.
• The importance of owning your narrative and using it as a foundation for personal growth.
• Judgment can hinder connection; we must let go to truly understand others.

In this episode, the host is joined by Chris James, a renowned LinkedIn expert, to delve into the intricacies of building a personal brand on LinkedIn. The conversation covers Chris' background, his successes, strategies for effective direct messaging, and metrics to track for marketing effectiveness. They also discuss the value of LinkedIn's features like Sales Navigator and Top Voices, as well as best practices for avoiding LinkedIn faux pas. Additionally, practical tips are shared for attracting clients through engaging content and leveraging webinars and scorecards. The episode wraps up with Chris sharing insights into his rapid career growth and upcoming projects.

00:00 Introduction and Guest Welcome

01:18 Guest's Background and Journey

05:26 LinkedIn vs. Other Social Media Platforms

07:47 Building a Personal Brand on LinkedIn

10:44 Content to Clients: Insights from the Book

11:27 Effective DM Strategies on LinkedIn

17:10 Tracking Metrics and Analytics

21:02 SaaS Business Strategies

33:40 LinkedIn Etiquette and Best Practices

37:42 Attracting Clients Through Content

47:29 Future Plans and Closing Remarks

In this engaging podcast episode, the host converses with Andrew and Pete about their transformative experience at Atomicon. They delve into their unique journey of becoming international keynote speakers and the powerful concept of the Big Domino Effect—focusing on one significant task that catalyzes numerous other achievements. The discussion highlights their strategic efforts in creating impactful pitches, building genuine connections, and nurturing a robust community. Additionally, Andrew and Pete emphasize the importance of excitement and continuous improvement in organizing successful events like Atomicon. They share insights on the value of email marketing, creative outreach tactics, and maintaining a sense of community among attendees. The episode concludes with actionable advice on securing early tickets for Atomicon, fostering anticipation for the event's next iteration.

00:00 Welcome and Introduction

00:28 First Impressions of Atomicon

01:35 The Big Domino Effect

05:09 Journey to Becoming Keynote Speakers

13:27 The Importance of Writing a Book

16:07 Creative Pitching Strategies

20:09 Staying True to Your Brand

24:38 Setting Ambitious Goals

26:06 Building a Strong Community

27:06 Connecting People at Events

29:24 Growing Your Community

33:09 Effective Email Marketing

40:08 The Importance of Attending Events

43:35 Event Details and Conclusion

Doctor John Demartini shares transformative insights on overcoming personal challenges and reframing grief in this enlightening conversation. He emphasizes that grief can be reframed as a pathway to recognizing the benefits that arise from loss, encouraging listeners to shift their perspective on relationships and experiences. Through his own journey from struggling with dyslexia to becoming a renowned author and speaker, Demartini illustrates the power of self-reflection and the importance of accepting all aspects of oneself. He provides practical tools for those feeling stuck in negative loops, particularly during difficult life transitions like divorce, highlighting the significance of asking the right questions to unlock personal growth. This dialogue not only inspires but also equips listeners with actionable steps to embrace their journeys and find fulfillment beyond societal expectations.

Takeaways:

• Dr. John Demartini's journey from struggling with dyslexia to becoming a renowned author showcases the power of perseverance.
• The Breakthrough Experience encourages embracing both sides of life rather than striving for a one-sided positive experience.
• Understanding grief as a transformation rather than a loss can lead to healing and personal growth.
• The quality of your life is directly related to the quality of questions you ask yourself.
• Dr. Demartini emphasizes that pride and shame can distract us from our true mission in life.
• People often mourn not the absence of loved ones, but their own unfulfilled fantasies about them.

Struggling to learn something new? Feeling like your brain is full of mush when you try to read instructions? This episode's got you covered! Carly  breaks down why learning can feel like an uphill battle, and the secret weapon to making it way easier (hint: it involves ditching the textbooks for some!). Join Carly as she shares her own lightbulb moment and how understanding your learning style can be a game-changer. Plus, there's a super cool question you can ask yourself to unlock information like never before. So grab your headphones and get ready to learn how to learn like a boss!

WAYS I CAN SUPPORT YOU....

FOLLOW ME ON IG: @carlymeyerslife

WANT TO CREATE DIGITAL PRODUCTS?
Check out my FREE masterclass 'How to Create a Legit Online Course in 2024 - That actually pays you every day' https://www.madeformore.ai/on-demand-class

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Feeling overwhelmed by all the advice on starting an online business?  This post cuts through the fluff and reveals 4 things you DON'T need to get started.  Learn why ditching the fancy website, elaborate business plan, and certificate collection can actually benefit you. Plus, discover the power of focusing on one income stream and becoming an expert in your niche. Take action and ditch your way to online business success!

WAYS I CAN SUPPORT YOU....

FOLLOW ME ON IG: @carlymeyerslife

WANT TO CREATE DIGITAL PRODUCTS?
Check out my FREE masterclass 'How to Create a Legit Online Course in 2024 - That actually pays you every day' https://www.madeformore.ai/on-demand-class

BOOK A FREE DEMO CALL OF 'Made For More AI' - https://madeformore.ai/request-a-demo

Feeling the Cash Flow Squeeze? How to Inject Cash into Your Business in 30 Days (Podcast Episode)

Is your business running a little dry? Feeling the pressure of a temporary cash flow dip? In this episode, we dive deep into six actionable strategies you can implement in just 30 days to generate a significant cash injection for your business. We'll cover creative sales tactics, maximizing customer value, and even explore the power of strategic partnerships. From flash sales and price optimization to abandoned cart recovery and upselling techniques, learn how to leverage these powerful tools to bridge the gap and reignite your business momentum. Plus, we'll discuss the potential of high-ticket services to cater to premium clients.  Whether you're experiencing a seasonal slowdown, facing unexpected costs, or launching a new venture, this episode equips you with the knowledge and strategies to take control of your finances and propel your business forward. Tune in and discover how to achieve a quick cash infusion and get your business back on track!

WAYS I CAN SUPPORT YOU....

FOLLOW ME ON IG: @carlymeyerslife

WANT TO CREATE DIGITAL PRODUCTS?
Check out my FREE masterclass 'How to Create a Legit Online Course in 2024 - That actually pays you every day' https://www.madeformore.ai/on-demand-class

BOOK A FREE DEMO CALL OF 'Made For More AI' - https://madeformore.ai/request-a-demo

Ready to monetize your expertise hassle-free? Dive into my journey crafting a sales platform to ease tech barriers. Learn about my Free masterclass and a new All-In-One Sales tool for coaches. Harness YouTube for content and join our affiliate program for revenue. Explore our disruptively priced accelerator plan. Join our transformative masterclass for growth and passive income tips. Don't miss this opportunity!

WAYS I CAN SUPPORT YOU....

FOLLOW ME ON IG: @carlymeyerslife

WANT TO CREATE DIGITAL PRODUCTS?
Check out my FREE masterclass 'How to Create a Legit Online Course in 2024 - That actually pays you every day' https://www.madeformore.ai/on-demand-class

BOOK A FREE DEMO CALL OF 'Made For More AI' - https://madeformore.ai/request-a-demo

So I don't know what's got into me but I've just shared a personal story on my podcast which I've never shared publicly before.

I may regret this, but there is a powerful personal development lesson in it which is why I wanted to share.

So here goes...

WAYS I CAN SUPPORT YOU....

FOLLOW ME ON IG: @carlymeyerslife

WANT TO CREATE DIGITAL PRODUCTS?
Check out my FREE masterclass 'How to Create a Legit Online Course in 2024 - That actually pays you every day' https://www.madeformore.ai/on-demand-class

BOOK A FREE DEMO CALL OF 'Made For More AI' - https://madeformore.ai/request-a-demo