Madmork Stories

How do you manage a career that takes you from Rapper to the "Rapper of Wall Street" to VP Marketing at Sonos before the age of 30?

Meet Allen Mask. Allen loves to live life on the edge and is just one of those guys who enjoys being comfortably uncomfortable.

His passion is music, his strength is his faith and his quest for growth has taken him from musical entrepreneur to working at Goldman Sachs, Google, Airbnb and now Sonos.

Today's podcast explores Allen's career, passion, learnings and the decisions that helped shape who he is today and led to him being nominated to the prestigious Forbes 30 under 30 list of 2018.

I hope you enjoy this podcast and make sure you subscribe to this and future episodes to hear amazing interviews, career wisdom and start up lessons. Be sure to also follow us on Twitter @madmork and on www.madmork.com/blog. Enjoy!

Stuck in your career? Book an exploratory session and see what career transformation could be like on facebook/madmorkstories!

How do you manage a career that takes you from Rapper to the "Rapper of Wall Street" to VP Marketing at Sonos before the age of 30?

Meet Allen Mask. Allen loves to live life on the edge and is just one of those guys who enjoys being comfortably uncomfortable.

His passion is music, his strength is his faith and his quest for growth has taken him from musical entrepreneur to working at Goldman Sachs, Google, Airbnb and now Sonos.

Today's podcast explores Allen's career, passion, learnings and the decisions that helped shape who he is today and led to him being nominated to the prestigious Forbes 30 under 30 list of 2018.

I hope you enjoy this podcast and make sure you subscribe to this and future episodes to hear amazing interviews, career wisdom and start up lessons. Be sure to also follow us on facebook/madmorkstories, on Twitter @madmork and on www.madmork.com/blog. Enjoy!

We use this skill every day. Multiple times a day.

- When ask our kids to brush their teeth, we use it

- When we negotiate our alimony, we use it

- When we ask our boss for a raise, we use it

- When we're trying to get a client to buy a software package, we use it

So what can the story of a 19 year old, selling plush animals on the hot summer streets of Brussels, Belgium in the 1990's, teach us about this life skill that universities and business school's fail to teach us?

In this podcast I share my first experience in sales doing direct sales for an animal rights NGO as well as madmork's 10 golden rules for selling which I've learned, sometimes the hard way, over 25 years of career in marketing and sales.

The simplicity of these rules might surprise you but the rules are timeless. Here's to serving vs. selling!

Be sure to subscribe to this and our YouTube channel. Also check out www.madmork.com/blog and Facebook.com/madmork-stories for more great content.

How do extreme life stories help shape entrepreneurs and enable us to make seismic career changes?

This is the story of how my family moved to Mexico city and my experience being thrust into a Mexican school at 10 years old being the only 'gringo' in the school and with only 3-4 months of Spanish lessons as part of my preparation for school.

What happened?

What did I learn?

How did this crazy experience shape who I am today and help toughen my skin?

Sometimes, in order to leap into the unknown and push ourselves to really pursue our passions, we have to step outside of our comfort zone and really stretch ourselves.

This is a story of how I survived one of the toughest years of my life and an experience which helped define my ability to withstand adversity.

Enjoy!

Don't forget to subscribe to this podcast for more stories and follow me on facebook.com/madmorkstories and madmork.com/blog for more content and live events.

How do extreme life stories help shape entrepreneurs and enable us to make seismic career changes?

This is the story of how my family moved to Mexico city and my experience being thrust into a Mexican school at 10 years old being the only 'gringo' in the school and with only 3-4 months of Spanish lessons as part of my preparation for school.

What happened?

What did I learn?

How did this crazy experience shape who I am today and help toughen my skin?

Sometimes, in order to leap into the unknown and push ourselves to really pursue our passions, we have to step outside of our comfort zone and really stretch ourselves.

This is a story of how I survived one of the toughest years of my life and an experience which helped define my ability to withstand adversity.

Enjoy!

Don't forget to subscribe to this podcast for more stories and follow me on facebook.com/madmorkstories and madmork.com/blog for more content and live events.

Why do we celebrate Independence Day ? What does the 4th of July represent for Americans?

The 4th of July is a reflection of the values that we hold dear. Those values give us meaning, purpose and direction.

The same is true in our careers.

There are many reasons 70% of Americans are unhappy at work, but part of the reason is because our career, job or employer doesn't align with our values.

If day-in, day-out we find ourselves sacrificing our values to that all-mighty paycheck, our pride and confidence suffer.

So for this 4th of July, I'm giving all my listeners two easy exercises that you can do on your own to start to more deeply understand what your values are and how they align (or not) with our career. Once you have those, you're one step closer to finding the career you love. Happy 4th of July!

Be sure and subscribe to the podcast and check out madmork.com/blog for more great career content as well as my live events on Facebook.com/madmorkstories

We all have dreams. Big things we want to do. Sadly, most of us get stuck. We have the best intentions, we try, we want to make it happen. We start, we slow down, then we stop.

How do we keep ourselves going when things get tough? What's the trick that enables some people to do extraordinarily things while others struggle?

This podcast isn't about marketing, CMO's or startups. It's about a tool that I've been developing that helps me achieve what I want from life.

I call it the 5P's and in this podcast I'm going to share with you what it is, why it works and how to use it.

I also share a really deep and personal story that happened to me a few weeks ago. One of the toughest things I've ever done and how I used this tool to push through and achieve this thing that I'd worked for the past 2 years to achieve.

Subscribe to this podcast, follow me @madmork on Twitter, visit my blog @madmork.com/blog and facebook.com/madmorkstories. Here's to being awesome!

Why does motivation matter? How does it affect us when we have lots of it or when we run out? Motivation is a huge factor that determines our success. It can enable us to achieve the impossible and achieve our dreams.

In this podcast I discuss why motivation matters, particularly for entrepreneurs and founders and I also share my own tips and tricks on staying motivated.

madmork's tips are tried and tested tactics I've learned, tested and applied over the past 2 decades of my own career across both fortune 500 companies like Pepsi and Google as well as with startups right here in Silicon Valley.

Successful people all seem amazing at staying motivated but the reality is they all struggle just like the rest of us.

The difference? The tricks they use and the people they surround themselves with!

If you're a senior marketing executive interested in coaching, check out my blog at www.madmork.com/blog and www. facebook.com/madmorkstories. Stay motivated!

In 2015, Business Insider pronounced Evernote as the first "Dead Unicorn". There was speculation that despite its enormous popularity, the productivity app might not make it.

In this interview, I talk with Andrew Malcolm (Malc), Evernote's chief marketing officer and one of the principal architects behind Evernote's turnaround and reemergence as one of the top productivity apps with more than 225 million users and an astounding 8 billion notes created.

We discuss Andrew's unusual marketing career (he started in private equity with no experience in marketing), his experience as head of marketing at Skype (including how to piss of the world's most powerful social media executive) and how you balance data-driven analytics with modern day storytelling (yes - it can be done!).

We also discuss how the role of the CMO in the C-suite has changed, how product and product marketing can work together to create amazing customer experiences and what works and what doesn't.

Enjoy!

How is performance marketing impacting marketing spend? How can CMO's rethink the balance of performance vs. brand spend? How is data impacting decision-making in companies? How do you use mobile / digital to cut through the noise?

In this latest episode, I interview Pablo Slough, Google's global head of education for Google Marketing Services, to get the answers. We even talk about Google's latest announcements at Google I/O 2018!

We talk about the future of digital marketing. What major trends are impacting marketer's ability to reach users and how data and analytics are impacting marketing best practices.

Pablo shares tips and insights from large, well established companies like Coke and Target and how CMO's can approach the difficult game of balancing performance vs. brand marketing.

We also discuss how brands can use valuable free content to pave the way to building strong relationships with customers.

You won't want to miss this exciting interview. Listen now!