Madmork Stories

Societies focus on doing things quickly to get results fast often gets us into trouble. Nowhere is this more true than in start-up land and in business in general.

In this podcast, I discuss the implications of moving too fast in business and the problems it can cause for us.

I draw from practical experience both as chief marketing officer in a tech startup as well as during my time at Google supporting the launch of some of our products to provide examples.

I also offer practical steps you can take to get more done, execute on your goals properly while slowing down enough to enroll others, get help and buy-in. Here, I draw from real examples I've had with clients where they actually "slowed down" to "speed up" and share the results.

If you're concerned about the consequences of moving way too fast and need a practical step-by-step framework to slow things down and get your sanity back, this is the podcast for you!

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How do you succeed in the brutally competitive $45 billion mobile games industry? How do you compete with the marketing budgets of giants like Netflix, Supercell and Spotify?

In this interview, I chat with former professional basketball player, Angry Birds marketer and SVP of Marketing at Seriously, Phil Hickey. Seriously's hit game, Best Fiends, ranks among the top 100 games in gross revenue in both the App Store and Google play with over $150,000 per day in revenue and 1M+ daily active players.

Phil shares with me how the industry has changed, how Seriously built Best Fiends into an entertainment brand and how marketing mobile games has evolved since they launched the game 3 years ago. Most importantly, he shares how Seriously's non-traditional marketing style focused on branding, storytelling, characters and influencer marketing has made them one of the most popular games on the planet. You won't want to miss this ;)

We all use this word. Every day. In many different contexts. It exists for a reason but in the wrong context, especially for founders, marketers or people thinking big and trying to make a difference, this one word is not your friend. As a matter of fact, this word = ambiguity and ambiguity = lack of action and lack of action means you're not moving forward.

Here's one word we need to banish if we're serious about our dreams and here are my tips and stories about how I'm actually changing my vocabulary to reduce my use of this word and power through with what I need to get done. Can you guess what it is?

mad mork

Today's guest is a long time friend, mentor, former boss and all around awesome marketer. Hernando Ruiz-Jimenez is the Chief Marketing Officer at New York Presbyterian Hospital.

Previously he was CMO at Triple S Insurance and has also served in a diverse variety of roles including Diageo, as VP marketing, where he reinvigorated the Captain Morgan and Parrot Bay brands, and a startup called Wireless Media Corp, where he was Exec Vice-president and helped 8x the companies revenues in digital media like music and games.

Hernando holds an undergraduate degree and MBA from Stanford.

Got a question or want advice? visit www.madmork.com; www.facebook.com/madmorkstories and follow me on Twitter #madmork.

Marketing is tough, marketing in tech companies is even tougher. Some days, you might wake up and wonder what the grass looks like next door. But changing jobs or companies too often could also cripple your career and create a perception that you're a flight risk for other companies. So when is the right time to quit? What signs should you look for?

In this podcast, based on my most viewed post last year with over 55,000 views, I talk about my Happiness Formula, 8 reasons you might want to quit and provide tips on when is the right time to head for the door.

If you enjoy this podcast please subscribe and share with others. For more, check out www.madmork.com/blog and follow me #madmork on Twitter and www.facebook.com/madmorkstories on Facebook. Need some coaching? Reach out and book a complimentary 1st session on www.madmork.com or www.facebook.com/madmorkstories. Use the promo code: PODCAST when confirming your appointment.

Former head of Google play marketing, Patrick 'Mad' Mork, discusses why startups get marketing wrong, how they should be looking at marketing more from the perspective of traditional marketing and how marketing can work more effectively with product, engineering, BD and sales to improve their companies chances of launching and monetizing great products. Lessons learned from the trenches!

Got a question or want advice? visit www.madmork.com; www.facebook.com/madmorkstories and follow me on Twitter #madmork.

Mad Mork

The first chapter. Veteran CMO, tech startup marketer and the guy who created the Google play brand talks marketing, startups and careers. From launching Pepsi Max in Chile in 1997 to the first mobile games in Europe like The Sims and Fast and Furious to creating and launching the Google play brand in 2012.

How I crashed and burned after my last startup in Ed:Tech, nearly lost it and found my way to becoming a marketing coach. Along the way some crazy anecdotes like the hair brained launch of Google glass and why I think it was destined to fail.

I'm mad mork and this is the beginning of my story. Raw, uncensored and no holds barred. Why? Because I want to coach other marketing leaders like you succeed and do so in a way that gives you a powerful, meaningful career in a way that's balanced and sustainable.

Got a question or want advice? visit www.madmork.com; www.facebook.com/madmorkstories and follow me on Twitter #madmork.

This is the beginning of my story. Enjoy! MM