MAD//Pod

Fresh Air's Michaela Hallam interviews another brilliant marketer, live at MAD//Fest 2024. 

This week it's BUPA's Fiona Bosman - she talks about the power of the big idea, her exciting plans at BUPA and their partnership with the All Blacks. 

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Square's VP, Head of Integrated Marketing for Europe, Lizzie Barclay spoke to Michaela Hallam about how Square are seamlessly helping small business owners and putting customers at the heart of their campaigns. And how to be more Barbie.

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Global Marketing Director of Carlsberg, Nikola Maravic and Haines McGregor's Brand and Innovation Partner, Jamie Holtum, tell the story of 1664 Blanc. How it's transcended the beer market and how they've connected the dots between the elegance of the 1664 brand and the worlds of design, art and fashion. 

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Rory McEntee, in his previous role at Gymbox, spoke to Michaela Hallam about getting into trouble with the lawyers, how you become bold and disruptive with your marketing and making people smile. 

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The kids aren't putting the kettle on as often as they used to. On a mission to get us all drinking more tea, 'sensei' Dom Dwight of Yorkshire Tea talks to Fresh Air's Michaela Hallam about acting like a start up, flexing your tone of voice and his favourite type of biscuit to dunk. 

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We continue with the treat in everyone's freezer - Magnum, and their newly minted Global Brand Director Tugce Aksoy. She talks to Fresh Air's Michaela Hallam about how it's her dream job, and she's positioning Magnum as an edible luxury and as fashion item. 

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Amanda 'AJ' Jennings is a legend of the industry. She rebranded the Dome to become the O2 and she led the marketing for London 2012 and the Olympic Games. When we spoke, she'd just come off the epic task of launching Manchester's Co-op Live.

She talks to Fresh Air's Michaela Hallam about how she only does bold, makes a difference in people's lives and how you go hard or go home.

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From tasering the haters, to turning troll comments into songs and giving away a fighter jet, Liquid Death is the world's noisiest, fearless and most disruptive brands.

Their SVP of Marketing - Dan Murphy - was at MAD//Fest. He spoke to Fresh Air's Michaela Hallam about making the maximum impact with restricted budgets, and ripping apart every marketing trope in the name of entertainment.

Listen to Liquid Death's 'Greatest Hates' albums on Spotify here: https://open.spotify.com/album/35MCONvg1s2g8KqgxEEnAw

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We kick off the MAD//Pod with the men who started it all in a pub.

Founder Ian Houghton & Dan Brain caught their breath on the last day of MAD//Fest 2024 to reflect on the journey so far and discuss where 'Glastonbury for Business people' goes from here.

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