This week’s Elephant in the Room is the full-blown MAGA meltdown—and yeah, it’s happening live. What started as a rage-fueled influencer gold rush has turned into a self-destruct sequence, with the same clout-chasing chaos merchants now eating each other alive for clicks, relevance, and whatever’s left of the grift economy. Rick breaks down how the algorithm built this monster—and why the feedback loop from hell is finally cracking the whole thing open. From the early days of meme-lord nonsense to today’s internal bloodbath of bad takes and panic-posting, this is the origin story of a movement now spiraling into its own collapse. The base is restless, the influencers are unhinged, and the clown car just hit the wall. Bottom line: the chaos didn’t just break the system—it turned inward. And now? The crackup isn’t coming. It’s already here.
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Rick Wilson is on X at @TheRickWilson, on Bluesky at @TheRickWilson.bsky.social, and you can check out Rick's Substack at therickwilson.substack.com. You can check out more of LP's work at www.lincolnproject.us and on X at @ProjectLincoln.