I've been waiting to have this conversation for a long time. Full confession, I'm a huge magic fan. And one of my favorite acts is a guy named Brian Brushwood. He's a magician, podcaster, author and television personality. Brian also has a great show called Scam School where he teaches viewers how to use magic to scam beers off of friends in the bar—but for a good reason.

In this episode of Negotiations Ninja, Brian and I have a great discussion about the dark side of magic and negotiations. The unfortunate thing about magic and negotiations is that sometimes it attracts people who would use tricks, communication tools, and body language for nefarious means to deceive others.

How do you recognize people who would try to deceive you and how should you develop your skills to deal with those situations? We know that there are ways to leverage someone's attention, so how can you use that attention to get more of what you want without deceiving them? Let's find out.

Outline of This Episode

• [2:00] Learn more about Brian Brushwood
• [3:53] The heart behind Scam School
• [6:42] The different ways to influence and persuade
• [11:31] The unethical ways people use influence
• [20:35] How mentalists elicit information

Resources & People Mentioned

• Influence
• The Like Switch
• How to Win Friends and Influence People
• Justin Willman Makes This Guy Think He's Invisible
• Catch Me if You Can

Connect with Brian Brushwood

• Follow on Twitter
• Scam School
• The Modern Rogue

Connect With Mark

• Follow Negotiations Ninja on Twitter: @NegotiationPod
• Connect with Mark on LinkedIn
• Follow Negotiations Ninja on LinkedIn
• Connect on Instagram: @NegotiationPod

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