Main Character Marketing

You've begged me for email templates and strategy help. This episode of Cherries On Top gives you my current email strategy, how I write emails quickly, and when I schedule what. (Take what serves you and implement it on your own!)

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You'll Learn:

• Who I've Learned From: I've had (and do have) some AMAZING marketing mentors, and I want to share them with you!
• My Email Flow: What's working for me and why!
• Keep It Simple, Silly: Your email strategy is unique to you, your business, and your offer.

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Ready to ditch some old-school copywriting advice and bring in new, aligned messaging? This episode of Cherries On Top predicts the copywriting trends that are in AND out between 2024-2025.

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You'll Learn:

• Last Season Copywriting Trends: Jim and John aren't your bro-marketing teachers anymore, there's a new sheriff in town. It's time to unlearn.
• Copywriting Trends Here to Stay: Clear copy is the most pristine copy, and these 3 tips are what I think the aligned copy world is doing correctly.
• How to Stay Ready with Your Copy: You are the best-fit copywriter for your business. It's time to write like it!

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If you've ever felt like your inspiring words aren't translating into the business growth you dream of, this is the episode for you. This episode of Cherries On Top teaches you how to go from "You Inspire Me" to New Payments.

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What You'll Learn:

• Copywriting - The Real MVP: Tired of getting "you're so inspiring" without the cha-ching? We're getting into why transforming those feels into deals is key and how your words can actually fill your programs and pack your waitlist.
• Crafting Copy That Feels Like You: Say goodbye to sounding like everyone else. We'll discuss how to infuse your unique personality into your writing, making your brand stand out.
• Writing With Confidence: Overcoming the fear of "not being good enough" and finding your voice that commands attention and respect.

Want to get connected?

Join The Secret Life of Writers: Click here to learn more!

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A compelling sales page can dramatically enhance your launch results, practically doing the heavy lifting for you. Whether you're a course creator, service provider, or coach, you'll discover tailored strategies to make your sales page work overtime, ensuring your offer is irresistible from the moment potential clients land on it. This episode of Cherries On Top gives you 3 unique examples of how a sales page can double your launch results on its own.

JOIN LAUNCH IN 30 DAYS HERE

What You'll Learn:

• The Power of Effective Sales Pages: Uncover how a well-crafted sales page can be the single most crucial element in doubling your launch results.
• Three Personalized Paths: Jess shares specific strategies for course creators, service providers, and coaches to leverage their sales pages, based on their unique preferences and business models.
• Sugar, Spice, and Everything Nice for Your Sales Page: Dive into Jess's signature methodologies, including the 4-Step Sales Page Diet and F* The Format, designed to break the mold and craft a sales page that truly stands out.
• The Magic of Minimal Effort for Maximum Impact: Learn how to convey the depth of your offer's value succinctly and compellingly, turning readers into action-takers.
• Exclusive Insight into Launch In 30 Days (LITD): Get a sneak peek into the curriculum of LITD, focusing on transforming your sales page with Jess's expert copywriting and launch planning techniques.

Want to get connected?

Join The Secret Life of Writers: Click here to learn more!

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Find me on Instagram: @writingswithjess

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You're more ready than you think to tackle that 'I don't know how' feeling head-on. This episode of Cherries On Top dives into the heart of creative blocks and social media struggles, proving that sometimes, all you need is a nudge in the right direction.

You'll Learn:

• Imposter syndrome is just your brain's way of playing it safe, but deep down, you know your next move.

• Finding your 'why' transforms the overwhelming into the achievable—unlocking your brand's true potential.

• Creating content isn't about reinventing the wheel; it's about making your truth and passion resonate with others.

Join The Secret Life of Writers: Click here to learn more!

Want to get connected?

JOIN LAUNCH IN 30 DAYS HERE

Come hang on Substack! <3

Join my weekly email love letter It's All Extra by clicking here.

Find me on Instagram: @writingswithjess

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Discover the secrets behind crafting launch materials that not only capture attention but drive sales, ensuring your offer stands out in a crowded online marketplace. This episode of Cherries On Top dives into the art of effective online launches, revealing how the right copywriting strategies can transform your results.

What You'll Learn:

• The Link Between Your Offer and Your Messaging: Discover why dedicating time solely to perfecting your product isn't enough and how the effectiveness of your messaging can make or break your launch.

• Content vs. Copy: Understand the difference between writing content about your offer and writing copy that sells your offer. Learn how to pivot your strategy to not just engage your audience, but to convert them into paying customers.

• Setting Realistic Expectations: Find out why following someone else's million-dollar launch plan could be setting you up for failure and how to tailor a launch plan that aligns with your unique resources, energy, and time constraints.

JOIN LAUNCH IN 30 DAYS HERE

Want to get connected?

Come hang on Substack! <3

Join my weekly email love letter It's All Extra by clicking here.

Find me on Instagram: @writingswithjess

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Join The Secret Life of Writers: Click here to learn more!

Sugar Rush Writing is going to change the way you see content, touchpoints, and marketing forever. This episode of Cherries On Top is a game-changer for anyone who's ever felt stuck between having too much to say and not knowing how to say it.

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• The Concept of Sugar Rush Writing: Learn how this innovative approach can revolutionize the way you create content, making every piece irresistible to your audience.

• Turning Cold Content Hot: Why all content starts as "cold" to new viewers and how Sugar Rush Writing warms it up instantly.

• Content Creation Made Simple: Get practical tips on generating content ideas, leveraging your everyday experiences, and avoiding the trap of overthinking.

• Authenticity in Your Brand Voice: Find out how to stay true to yourself, avoid feeling like you're "faking it," and make even the most "irrelevant" content relevant and engaging.

• Actionable Strategies for Endless Ideas: The step-by-step process of Sugar Rush Writing teaches you how to expand a single idea into a wealth of engaging content.

Key takeaways:

1. Ideas on Demand: How to maintain a constant flow of content ideas with a simple, efficient system.

2. Live More, Create More: Why stepping away from your business is the best way to find inspiration.

3. Fit Your Brand, Not a Role: Learn to adjust your social media presence to match your authentic self today, not yesterday.

4. Sell Comfortably and Confidently: Embrace selling as an integral, natural part of your social media strategy.

LAUNCH IN 30 DAYS HERE

Want to get connected?

Come hang on Substack! <3

Join my weekly email love letter It's All Extra by clicking here.

Find me on Instagram: @writingswithjess

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Join The Secret Life of Writers: Click here to learn more!

Why are you putting so much pressure on your launch? It's not the end all, be all. Let your launch launch. This episode of Cherries On Top helps you alleviate the pressure of your launch so EVERYONE can have a good time!

Inside This Episode:

• The Pressure Cooker Effect: Jess gets real about how we turn our launches into pressure-packed nightmares and why it's totally unnecessary.
• Trust Fall with Your Business: Discover how to lean back and trust your business to catch you - because, spoiler alert, it wants to win as much as you do.
• Simplify to Amplify: Cut through the noise and focus on what really lights up your launch - clear communication and genuine excitement.

Juicy Nuggets You Can't Miss:

1. Stop Squeezing Your Launch: Why putting your launch in a chokehold is the quickest way to suck the joy out of it.
2. Belief is Your Best Launch Strategy: The secret sauce? Trust in your offer's value and your business's mission.
3. Launch Like a Boss: Tips on making your next launch feel like a breezy day, not a category 5 hurricane.

LAUNCH IN 30 DAYS HERE

Want to get connected?

Come hang on Substack! <3

Join my weekly email love letter It's All Extra by clicking here.

Find me on Instagram: @writingswithjess

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Want to join Funnel Cake Freelancing? Click here!

Join The Secret Life of Writers: Click here to learn more!

There's a reason your plan isn't working...it's not custom tailored for you, and it's most likely either too short or too long. So, let's build your dreams on quarterly plans and delusional visions. This episode of Cherries On Top gives you a BTS view of my new group program: The Secret Life of Writers. This is the audio of January's class - Get Delusional and Plan Your 2024.

What You'll Learn:

1. The Importance of Delusional Thinking: How to use 'delusional' ambition to set expansive goals.
2. Actionable Planning: Creating a game plan that breaks down your big dreams into achievable steps.
3. Community and Resources: Leveraging the support of our Facebook group and feedback forms for accountability and guidance.
4. Writing a Letter to Your Future Self: A unique exercise to connect with your future successful self, embodying the success of your goals.

Key Actions:

• Participate in the prompts and exercises mentioned during the episode.
• Plan Your Quarter 1
• Write a letter to yourself.

Join The Secret Life of Writers: Click here to learn more!

Interested in Launch In 30 Days? Read About It Here

Want to get connected?

Come hang on Substack! <3

Join my weekly email love letter It's All Extra by clicking here.

Find me on Instagram: @writingswithjess

Find me on TikTok: @writingswithjess

Want to join Funnel Cake Freelancing? Click here!

You already know so much about businesses, marketing, and messaging. Are you trusting it? This episode of Cherries On Top reminds you to trust what you know, and M O V E.

The conversation moves towards simplifying your online launch process, asserting that you're more prepared than you think for your next big move.

Key Takeaways:

• Acknowledge your unique abilities and the hard work you've put into developing them.
• Launching is simpler than it seems when you trust the knowledge and experience you have.
• Jess shares a pro tip: Keep a list of your powers in your phone's Notes app to remind yourself of your capabilities.
• You don't need to outsource your copy to increase conversions.

APPLY TO LAUNCH IN 30 DAYS HERE

Want to get connected?

Come hang on Substack! <3

Join my weekly email love letter It's All Extra by clicking here.

Find me on Instagram: @writingswithjess

Find me on TikTok: @writingswithjess

Want to join Funnel Cake Freelancing? Click here!

Join The Secret Life of Writers: Click here to learn more!