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Main Character Marketing
Main Character Marketing episodes
- 95: Copy Vs Content: What's the Difference?
Stop writing content and wishing it would sell like copy. This episode of Cherries On Top explains the difference between content writing and copywriting.
JOIN LAUNCH IN 30 DAYS HERE
Want to get connected?
Come hang on Substack! <3
Join The Secret Life of Writers: Click here to learn more!
Join my weekly email love letter It's All Extra by clicking here.
Find me on Instagram: @writingswithjess
Find me on TikTok: @writingswithjess
8 min - 94: Take A Break, Babe.
If you don't schedule time to step away, life will force you to regardless. This episode of Cherries On Top reminds you to rest, relax, and rejuvenate AWAY from your business and personal development!
JOIN LAUNCH IN 30 DAYS HERE
Want to get connected?
Come hang on Substack! <3
Join The Secret Life of Writers: Click here to learn more!
Join my weekly email love letter It's All Extra by clicking here.
Find me on Instagram: @writingswithjess
Find me on TikTok: @writingswithjess
9 min - 93: 3 Reasons You Aren't Writing As Much As You'd Like
Are you a writer who isn't writing as much as you'd like? This episode of Cherries On Top gives you 3 reasons you aren't writing as much as you'd like AND what to do instead!
Join The Secret Life of Writers: Click here to learn more!
Want to get connected?
Come hang on Substack! <3
JOIN LAUNCH IN 30 DAYS HERE
Join my weekly email love letter It's All Extra by clicking here.
Find me on Instagram: @writingswithjess
Find me on TikTok: @writingswithjess
8 min - 92: 6 Types of Launch Emails
If you're getting ready to launch or re-launch your online offer, you need to have a banging email sequence. This episode of Cherries On Top gives you 6 types of launch emails for EVERY launch!
JOIN LAUNCH IN 30 DAYS HERE
Want to get connected?
Come hang on Substack! <3
Join The Secret Life of Writers: Click here to learn more!
Join my weekly email love letter It's All Extra by clicking here.
Find me on Instagram: @writingswithjess
Find me on TikTok: @writingswithjess
10 min - 91: You're Valued, Periodt.
You don't have to post VaLuAbLe content all of the time to be valued by your community. This episode of Cherries On Top reminds you that showing up just by showing up is valuable.
JOIN LAUNCH IN 30 DAYS HERE
Want to get connected?
Come hang on Substack! <3
Join The Secret Life of Writers: Click here to learn more!
Join my weekly email love letter It's All Extra by clicking here.
Find me on Instagram: @writingswithjess
Find me on TikTok: @writingswithjess
7 min - 90: 3 Copywriting Prompts for Online Business Owners
Are you an online business owner struggling to convey the value of your offer within your messaging? This episode of Cherries On Top gives you 3 copywriting prompts for online business owners.
JOIN LAUNCH IN 30 DAYS HERE
Want to get connected?
Come hang on Substack! <3
Join The Secret Life of Writers: Click here to learn more!
Join my weekly email love letter It's All Extra by clicking here.
Find me on Instagram: @writingswithjess
Find me on TikTok: @writingswithjess
3 min - 89: Using ChatGPT As An Assistant Writer
If you want to use ChatGPT, you need to learn how to feed it well. This episode of Cherries On Top gives you some tips for using ChatGPT to write better, before using it to write for you.
Join The Secret Life of Writers: Click here to learn more!
You'll Learn:
-
The Pendulum Shift: When and why I began using ChatGPT and how it shifted not only my business, but my life.
- Using ChatGPT As An Asset: ChatGPT shouldn't replace your writing abilities, but when used correctly, it can definitely speed things up.
- Feeding ChatGPT Well: 5 steps to feeding ChatGPT in the best possible way so you can write more, quicker.
Want to get connected?
Come hang on Substack! <3
JOIN LAUNCH IN 30 DAYS HERE
Join The Secret Life of Writers: Click here to learn more!
Join my weekly email love letter It's All Extra by clicking here.
Find me on Instagram: @writingswithjess
Find me on TikTok: @writingswithjess
15 min -
- 88: Why Templates Aren't Working (Anymore)
Sure, templates and formats have worked for you in the past, but that was a few offers ago (at least). But, now, your business is on another level...it's time to write like it. This episode of Cherries On Top explains why messaging and copywriting templates aren't working for you (anymore), and you'll receive two solutions to take action on.
JOIN LAUNCH IN 30 DAYS HERE
You'll Learn:
-
Messaging > Offer: Understanding why your offer's perceived value is directly tied to the strength of your messaging. It's not just what you're offering; it's how you talk about it.
- The Transformation Trap: Why sounding "kinda" confident in your transformative offers isn't cutting it anymore.
- Beyond Good Writing: The transition from being a good writer to the best copywriter for your business
- How to Create Your Own Templates: Templates aren't bad. Sally's 6-Fig Secret Sales templates just aren't working for you. Make your own!
- Drop Templates for Good: If you're ready to move away from templates for GOOD, this episode tells you how.
Want to get connected?
Come hang on Substack! <3
Join The Secret Life of Writers: Click here to learn more!
Join my weekly email love letter It's All Extra by clicking here.
Find me on Instagram: @writingswithjess
Find me on TikTok: @writingswithjess
15 min -
- 87: Which Copywriting Metrics Matter?
Wondering how to enhance your sales funnel seamlessly? This episode of Cherries On Top takes you on a deep dive through content, ads, landing pages, sales pages, VSLs, and more! (Plus, learn what metrics to track for your writer!)
JOIN LAUNCH IN 30 DAYS HERE
Want to get connected?
Come hang on Substack! <3
Join The Secret Life of Writers: Click here to learn more!
Join my weekly email love letter It's All Extra by clicking here.
Find me on Instagram: @writingswithjess
Find me on TikTok: @writingswithjess
43 min - 86: Being Annoying, Going Niche-less, and Harry Potter w/ David Rosales
Today we have a special appearance of one of my dearest friends: David, the writer. This epsiode of Cherries On Top talks about writing, niches, climate change, and Harry Potter! Enjoy.
Where to find more from David:
Listen to Episode 21: Writing, Freelancing, and Priorities w/ David Rosales
Click here to join David's email list and get his monthly musings delivered straight to your inbox!
Read more from David here.
Want to get connected?
Come hang on Substack! <3
Join The Secret Life of Writers: Click here to learn more!
Join my weekly email love letter It's All Extra by clicking here.
Find me on Instagram: @writingswithjess
Find me on TikTok: @writingswithjess
59 min
About Main Character Marketing
From the publisher's feed
Are you a creative business owner who wants to write stand-out marketing that sells your unique offers all day, every day?
Ever wish you could write your sales page, emails, or content in ways that feel so good and make you dumbbbb money…without ripping all your lashes out?
Welcome to Main Character Marketing, the podcast that will shake up your marketing game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and make more money with copy that's as bold and unique as your offers.
My online career started as a (slightly) humble blog writer in 2019 which quickly led to discovering my knack for writing money-making sales pages, emails, content, and ads. Before that, I was focused on IRL clients in the health and wellness spaces. Hundreds of clients later, I had an epiphany: no one can sell your offers like you can. You don't need to outsource your marketing to see amazing results. With the right strategies, you can write copy that's authentic to your voice and compels your community to take action.
I've mastered the art of creating A++ marketing and copywriting that sells unique offers – and now I want to help you become the best-fit main character marketer for your business.
This podcast is your go-to resource if you're a course creator, coach, or service provider ready to master simple selling through specific messaging. You've got a lot to say, and I'm here to help you say it in a way that sells.
This podcast answers questions like:
🍒How do I become a better copywriter?
🍒How to I get better at online marketing?
🍒How to write a sales page?
🍒How to market like an industry leader?
🍒How to get good at email marketing?
🍒What types of marketing should I focus on?
Tune in weekly for simple yet powerful marketing and copywriting tips and actionable strategies designed to help you write quicker, feel more confident in your copy, and see tangible results from your work. Each episode is rooted in playful, confidence-boosting vibes so you learn how to master the art of easy and effective copywriting without boring and outdated information.
Subscribe to Main Character Marketing wherever you listen to podcasts and share it with a creative business owner ready to transform their business with specific copy that sells!