There are many different types of negotiations that we can engage in.  

However, one of the most difficult is when we are called on to use our  negotiation styles and negotiating techniques to negotiate a conflict.  In these situations we are going to be dealing with parties that may be  very emotional and they may not be open to using logic and reason to  find a way to resolve the issues that are being discussed. When this  happens, we are going to have to find ways to maintain both our power  and our status in order to keep the negotiations moving in the correct  direction. 

Our goal has to be to encourage the parties that are involved  to cooperate with each other instead of competing with each other.