The future of CPG is cleaner, leaner, and more honest—and if you're not already preparing for it, you're falling behind.

In this landmark 100th episode, Mark and Justin unpack the rising Maha movement (Make America Healthy Again), its momentum in retail, and why it matters right now for every CPG brand. From Kroger's food-as-medicine strategy to the shift away from artificial ingredients and seed oils, this episode delivers critical insights on the new retail ethos.

• What Bobby Kennedy's HHS leadership means for food, supplements, and personal care
• Why major retailers are prioritizing ingredient integrity—and what that means for your shelf space
• The consumer awakening that's rewriting the rules for product formulation and packaging

This isn't a trend—it's a transformation. Listen now to position your brand on the right side of it.