My question today is how do we start small and slow. How can we be consistent in our efforts to improve our products, services or whatever that we offer through our venture, to achieve the desired results. I always wanted to have a conversation with a person, who knowing that we are in a pandemic situation worldwide, steps into the unknown realms of starting a venture and making it a success.
To explore our question further our guest today is Iman Shoaib, who is a research scientist by education with a background in Biotechnology. During her education, she worked briefly with a state-of-the-art molecular laboratory ‘Sime Darby’ in Malaysia, before she moved to Pakistan, where she worked as a Research Scientist at an Armed Forces Institute of Pathology Rawalpindi under the Department of Forensic Medical Science. There she got an opportunity to be involved in several molecular diagnostic procedures including Next Generation Sequencing (NGS), library preparation and identifying common regions of cancer genes persisting among Pakistani population.
She was honoured to be selected by the National Academy of Sciences Engineering and Medicine in Washington DC) for a training program that is run in collaboration with National Institute of Health Sciences (NIH Pakistan) and Kenya Medical Research Institute (KEMRI, Kenya).
During all of this, there has always been this innate desire to investigate the skincare products that lead to the countless hours she spent on formulating and integrating skincare regimes which she now proudly shares with others.
As a scientist, having more than 8 years of hands-on experience in the field of research enabled Iman to understand and appreciate the amazing properties of organic plant based essential oils. Iman’s passion about skincare and balanced nutritional lifestyle lead her to start working on products made from pure ingredients that she would personally use herself and would share with people closed to her. This initial exploratory venture later evolved into ‘IORA soaps and balms’.
IORA aims to help individuals address long-term skin conditions like acne, eczema, psoriasis and dermatitis as well as hair loss issues. Her products aim to provide aromatherapy along with topical solutions to help invigorate the mind, body and soul. IORA is proud to offer eco-friendly packaged products, 100% organic, vegan and free of preservatives.