Iyia and Courtenay Read (Monique - Shortland Street) discuss the acting world, her experiences in the industry, and her approach to self-care and managing stress.

Courtney shares her belief in manifesting goals and the importance of having a strong support system.

Takeaways

• Believe in yourself and manifest your goals
• Surround yourself with a supportive network
• Embrace rejection as a stepping stone to success
• Take time for self-care and prioritize work-life balance
• Celebrate small achievements along the way
• Don't give up on your dreams

Courtenay's TikTok

Make It Happen Website

See omnystudio.com/listener for privacy information.

Gabrielle Kirk, founder of Papier HQ, shares her journey of starting and growing her successful online retail business specializing in custom wall art and stationary.

Gabby discusses the initial steps she took to start her business and the challenges she faced along the way. She highlights the significance of having a business plan and finding a mentor to provide guidance and accountability.

Gabby also shares her strategies for marketing and expanding her customer base, including influencer collaborations and events.

She discusses the sacrifices and rewards of running her own business and offers advice for aspiring entrepreneurs.

Takeaways

• Self-teaching and online courses can provide valuable knowledge and skills.

• Finding a mentor can provide accountability and valuable insights.

• Influencer collaborations and events can help expand your customer base.

• Running a business requires sacrifices but also offers flexibility and rewards.

• Marketing strategies like ads, email funnels, and retargeting can help retain and attract customers.

Keywords

Papier HQ, online retail, custom wall art, stationary, starting a business, self-teaching, business plan, mentorship, marketing strategies, influencer collaborations, events, sacrifices, rewards, advice for entrepreneurs

Learn How To Start Your Business

See omnystudio.com/listener for privacy information.

This episode discusses how to get your products into retail stores, whether online or physical.

The pros of selling products through retail stores include expanding your audience, gaining legitimacy for your brand, and increased sales.

However, there are also cons, such as reduced profits due to smaller margins and potential exclusivity agreements.

Takeaways

• Selling products through retail stores can help grow your business and reach a wider audience.
• Getting stocked in a retail store can provide legitimacy and align your brand with other top brands.

• Start with an online presence and build a strong customer base before approaching retailers.
• Do thorough research on retailers that align with your target market and develop a unique selling proposition.
• Start small and scale up, and be persistent in pitching to stores.

Keywords

retail stores, online retail, physical stores, pros and cons, increased sales, reduced profits, exclusivity agreements, online presence, research, preparation, pitching, starting small, persistence

Make It Happen Website

See omnystudio.com/listener for privacy information.

In this episode, Iyia discusses the misconception that entrepreneurs need to reinvent the wheel to succeed.

She emphasizes that many successful entrepreneurs have built their businesses by pursuing existing opportunities and products.

Takeaways

• Leveraging existing products or services and adding a unique spin can differentiate your business from competitors.
• Being original without reinventing the wheel can involve identifying underserved markets, offering customization, emphasizing brand story and community, and staying ahead of trends.
• Time and cost efficiency, reduced risk, and learning from others' mistakes are advantages of sticking to existing frameworks.
• Innovation can still be pursued by enhancing existing solutions and adding value within specific areas.

Keywords

entrepreneurship, business, innovation, existing ideas, differentiation, market trends, customization, brand story, community, Make It Happen

Start Your Business Today: Link to Make It Happen Masterclass

See omnystudio.com/listener for privacy information.

In this episode, Iyia discusses how to be more productive and get more done in 2024.

Takeaways

• Procrastination diverts time away from important tasks and should be addressed.
• Categorize goals into short-term, medium-term, and long-term to provide clarity and structure.
• Use prioritization techniques like the Eisenhower matrix or ABC prioritization to manage tasks effectively.
• Establish work-life balance by setting boundaries, learning to say no, and setting realistic expectations.
• Celebrate achievements and milestones to boost morale and motivation.

Learn how to start, run and scale any business with limited time and limited budget to a $1m - $10m business with our Make It Happen Masterclass. Click here to learn more.

See omnystudio.com/listener for privacy information.

In this episode, Iyia and Leah discuss tips for navigating your 20s. They cover topics such as finding your passion, avoiding comparison, investing in yourself, exploring alternative pathways to university, managing money, taking risks, embracing change, and asking for help.

They also encourage listeners to step out of their comfort zones, embrace new opportunities, and not be afraid of failure.

Additionally, they discuss the significance of positive affirmations, stopping complaints, and understanding that everyone is learning and figuring things out as they go.

Overall, the conversation provides valuable insights and guidance for navigating the challenges and opportunities of one's twenties.

Takeaways

• Your 20s can be a challenging and confusing time, but it's important to remember that everyone's journey is unique.
• Avoid comparing yourself to others and societal expectations, as it can lead to feelings of failure.
• Find your passion and invest time in activities that bring you fulfillment and happiness.

• Be smart with your money by creating a budget, analyzing your expenses, and making conscious spending decisions. Save money and avoid unnecessary expenses to set yourself up for the future.
• Step out of your comfort zone and embrace new opportunities.
• Don't be afraid of failure; learn from it and use it as a stepping stone to success.
• Practice positive affirmations and focus on the best possible outcomes.
• Avoid complaints and focus on the positives in life.
• Understand that everyone is learning and figuring things out as they go.
• Ask for help when needed and seek guidance from others.
• Embrace change and view it as an opportunity for growth.

Make It Happen Website

Make It Happen Instagram

See omnystudio.com/listener for privacy information.

In this episode, Your Host Iyia and Lisa Dudson, an experienced Financial Advisor, have a conversation about managing money.

Takeaways

• Conscious and mindful spending is crucial for effective money management.
• Credit cards can be dangerous if not used responsibly, and debit cards are a better alternative.
• Buy now, pay later schemes can lead to debt and should be approached with caution.
• Having a budget or spending plan is essential for gaining control over finances and achieving financial freedom.
• Small financial decisions can have a significant impact over time due to the power of compounding. Set short, medium, and long-term financial goals to effectively plan and save for different objectives.
• Start saving early to take advantage of compounding interest and allow your money to grow over time.
• Evaluate expenses and cut back on unnecessary spending to redirect money towards more meaningful goals.
• Identify your values and prioritize your spending accordingly to align your financial decisions with what you truly value.
• Financial freedom provides more choices and opportunities in life, so it's important to save and plan for the future.

Chapters

04:27 Using Credit Cards for the Wrong Reasons

09:48 Using Buy Now, Pay Later Schemes

14:57 Impulse Buying

22:27 The Compounding Effect

24:02 Not Setting Money Goals

26:37 Starting Early and Investing

29:14 Unused Subscriptions

31:01 Being Conscious of Spending

35:35 Putting Your Money to Work

To gain financial clarity, book a 1:1 with Lisa Dudson from Acumen: https://acumen.co.nz/

Go to Make It Happen website:

https://www.makeithappen.org.nz/

See omnystudio.com/listener for privacy information.

In this episode, Poppy Ramsay shares her journey from starting off as an intern for Iyia's Social Media and Digital Marketing Agency to becoming the owner of the marketing agency.

Iyia discusses the accidental start of the agency and how it grew to have 70 to 90 clients per month on retainer. Poppy highlights the importance of internships in gaining experience and learning the strategic thinking required in the marketing industry. She also emphasizes the need for testimonials and case studies to build trust with clients. Poppy shares insights on acquiring and retaining clients, staying up to date with marketing trends, and the future of marketing.

Takeaways

• Internships are valuable for gaining experience and understanding the day-to-day operations of the marketing industry.
• Building testimonials and case studies is crucial for gaining trust and attracting clients.
• Acquiring and retaining clients requires a combination of digital ads, social media marketing, and email marketing.
• Staying up to date with marketing trends requires networking, subscribing to marketing newsletters, and following marketing accounts on social media.
• The future of marketing lies in organic and authentic content, focusing on brand storytelling and building trust with customers.

Chapters

00:00 Introduction and Background

04:55 Transitioning Ownership of the Agency

06:10 Lessons Learned in Running the Agency

07:25 Differentiating from Competitors

08:46 Acquiring and Retaining Clients

22:00 The Future of Marketing

26:17 Tips for Getting into the Marketing Industry

If you are looking for a Social Media Marketing Agency, book a free strategy call with Explosive Social here

Make It Happen Website

See omnystudio.com/listener for privacy information.

In this episode, Iyia interviews Bella Brant from Rise and Shine PR Agency to get insights into the day-to-day operations of a PR agency.

They discuss the role of PR in creating a favorable image and reputation for businesses, the power of PR in generating global news coverage, and the benefits of using PR as a marketing method.

Takeaways

• PR stands for Public Relations and its goal is to create a favorable image and reputation for businesses or brands.
• PR can be a powerful marketing method for businesses, generating global news coverage and attracting attention from the media and the general public.
• A typical day at a PR agency can involve influencer content management, event preparation, and communication with media and influencers.
• Building relationships with media and influencers is crucial in PR, and personalized communication and thoughtful gestures can help maintain these relationships.
• Setting KPIs (Key Performance Indicators) for PR campaigns is important to measure success, and regular reporting and analysis can help improve future campaigns.
• PR has evolved to include influencer marketing and adapting to changes in the industry is essential for success.

If you are interested in working with at or with a PR Agency:

Website - https://www.riseandshinepr.co.nz/

Instagram – https://www.instagram.com/riseandshinepr/

LinkedIn -  https://www.linkedin.com/company/riseandshinepr/

See omnystudio.com/listener for privacy information.

In this episode, your host Iyia Liu, discusses the process of How to be become 'Successful'

She shares her personal experience and provides tips and advice for success. The conversation covers topics such as what defines success, the road to success, setting goals, creating a plan, finding side hustle ideas, investing in oneself, scaling the business, and staying committed. 

Link to Make It Happen website: ⁠Click Here

See omnystudio.com/listener for privacy information.