Make & Market

Make & Market

By Jens LennartssonBusinessEntrepreneurship
Download on the App Store

Make & Market episodes

  • Future-proofing your startup's marketing!

    In today's episode, let's talk about how to make sure you'll keep getting a steady flow of customers to your business - even when the giant companies like Facebook, Twitter, and Google are trying to keep as much of the pie as possible.


    Download my free email marketing blueprint: https://www.jenslennartsson.com/emailmarketing/


    Connect with me on Twitter: www.twitter.com/jenslennartsson


    Read Rand Fishkins blog post: In 2020, Two Thirds of Google Searches Ended Without a Click.


    ---


    In 2020, Two Thirds of Google Searches Ended Without a Click

    Rand Fishkin (SparkToro and Moz) recently published a blog post saying:

    "From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property."

    The year before: that same number was 50%

    Why? Google scan the pages and put the most common questions AND answers directly on the search results page.

    Let's talk about what you can do, to keep getting customers and traffic - even though Google don't want you to!

    27 min
  • Visual Twitter. What it is, and why you need to get on it now - with Craig Burgess

    Twitter is seen as a short-form text medium. But going outside that box, might give you a real advantage over everyone else. 

    In this episode, I'm talking with Craig Burgess about why you should start to leverage the power of visuals on Twitter.


    Sign up for the Make&Market newsletter.

    Find out about everything Craig Burgess is doing.

    Check out his latest book: Press Start.


    Twitter:

    Craig Burgess

    Jens Lennartsson

    Make&Market


    53 min
  • How to Market Your Startup When You Don't Have Time To

    Access the free video workshop here.

    Sign up for the weekly marketing newsletter for founders and entrepreneurs.

    ---

    As long as you market yourself, as long as you reach out and create content, you will get more leads.

    But what if you don't always have the time to create content?

    Working in a startup means resources are limited. You need to get your product in shape.

    But without marketing, there's no one to buy the product.

    ---

    In this episode, I'll show how to build an automated sales funnel for your startup business - that won't need you to spend hours every day on keeping it going.


    • Create content once - have it bring you leads for years
    • Using lead magnets to get people on your mailing list
    • Pitch people your products on autopilot
    • Evergreen vs Flow platforms


      • 39 min
    • The 5 Questions for a Great Social Media Strategy

      Having a strategy written down will make improve your chances of succeeding with 538%!

      It doesn't have to be complicated. Here are 5 questions that'll let you have a strategy in place within an hour.

      Download the template here: www.jenslennartsson.com/strategy

      Follow me on Twitter: @jenslennartsson

      31 min
    • 3 Steps Towards Becoming A Genuine Creator
      Free E-course *Build Your Creative Foundation* - http://takemetoyourleader.co/creative/
      // When I first read the biographical work of Ray Bradbury, it felt like I had found someone else, exactly like me. Being creative comes with a lot of struggle. But when we start to look inside us, instead of everywhere around us - lot's of answers are coming //
      SUPPORT ME ON PATREON: www.patreon.com/jenslennartsson // SIGN UP FOR MY NEWSLETTER: www.takemetoyourleader.co // FOLLOW ME ON INSTAGRAM: www.instagram.com/jenslennartsson
      19 min
    • 3 Steps Towards Becoming A Genuine Creative
      Free E-course *Build Your Creative Foundation* - http://takemetoyourleader.co/creative/
      // When I first read the biographical work of Ray Bradbury, it felt like I had found someone else, exactly like me. Being creative comes with a lot of struggle. But when we start to look inside us, instead of everywhere around us - lot's of answers are coming //
      SUPPORT ME ON PATREON: www.patreon.com/jenslennartsson // SIGN UP FOR MY NEWSLETTER: www.takemetoyourleader.co // FOLLOW ME ON INSTAGRAM: www.instagram.com/jenslennartsson
      19 min
    • My Extremely Unproductive Morning Routine
      Do we really need to be super-productive all the time? In today's episode, I'm sharing my experiences with morning routines and reflecting on purpose and values. After failing to create a morning routine for almost a decade, I have to say that I am somewhat of an expert! //
      SUPPORT ME ON PATREON: www.patreon.com/jenslennartsson // SIGN UP FOR MY NEWSLETTER: www.takemetoyourleader.co // FOLLOW ME ON INSTAGRAM: www.instagram.com/jenslennartsson
      23 min
    • Want To Be More Creative? Don’t Quit Your Day Job
      Creating a safe foundation is the most important part of creating. Some people believe that having a day-job is something bad, but I believe it is one of the best things you could do as creative mind // SIGN UP FOR MY NEWSLETTER: www.takemetoyourleader.co // Follow me on INSTAGRAM: www.instagram.com/jenslennartsson
      17 min

    About Make & Market

    From the publisher's feed

    Grow your audience, mailing list, and business as a No-Code entrepreneur or startup!