Make Marketing Make Sense

Welcome back to another fascinating episode of Make Marketing Make Sense! In this episode, our host Josh Owen sits down with Sam Olmsted, the Managing Director of Online Optimism, to delve into the fascinating world of AI in marketing. Join us as we explore the intricacies of leveraging Chat GPT and other AI technologies to enhance productivity and creativity in marketing strategies.

Sam shares insights on integrating AI within our workflow and emphasizes the importance of maintaining human expertise while utilizing AI tools. We discuss the evolution of AI, its strengths, limitations, and the potential benefits for our clients. Tune in to learn how we're staying ahead of the curve and embracing AI to revolutionize our approach to marketing. Don't miss out on this insightful conversation!

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

In this episode of Make Marketing Make Sense, join us as we delve into the realm of data-driven insights with our special guest, Katherine Simon. Josh Owen, your host and guide through the marketing landscape, sits down with Katherine, the Group Director of Account Strategy at Zehnder. Together, we explore the compelling reasons behind the importance of data collection for businesses.

Discover how we, as marketers, can effectively convince clients to embrace data-driven strategies, drawing inspiration from real-world examples like the "Rocknroll iron man." We unravel the power of Google Analytics for small businesses, examining aspects such as traffic patterns, seasonality, source/medium analytics, and understanding user engagement metrics.

Join us as we navigate through the intricacies of social media impact, demographics, identifying engaging content, and analyzing competitors' strategies. Katherine shares valuable insights on leveraging data to optimize business strategies and make informed decisions.

Tune in to Make Marketing Make Sense with Josh Owen and Katherine Simon, and let's make sense of the ever-evolving world of marketing together!

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Welcome to Make Marketing Make Sense! In this insightful episode, our host, Josh Owen, engages in a dynamic conversation with Rachel Ledet, the Owner of 30/90 Marketing Company. We delve into the world of email marketing in the digital age, exploring its effectiveness in B2B sales. Join us as we discuss the power of targeted emails, segmentation strategies for diverse audiences, and the success stories of achieving remarkable open rates between 41% and 60%. Rachel shares valuable insights on content repurposing, including the integration of short-form videos in email newsletters to maximize impact.

As an organization passionate about making marketing strategies resonate, we explore the nuances of audience segmentation, understanding their needs, and capturing email leads through various channels. Rachel's expertise shines as she provides practical advice for small businesses venturing into mass email campaigns, emphasizing the importance of engaging content.

Don't miss out on this episode where we unravel the intricacies of email marketing with Rachel Ledet, offering tangible tips and strategies to Make Marketing Make Sense for your business. Subscribe now for a dose of marketing wisdom that will elevate your strategies to new heights!

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Welcome to "Make Marketing Make Sense"! In this episode, we're joined by Peter Nguyen, the innovative owner of Banh Mi Boys. Join host Josh Owen as we unravel the story behind the evolution of this family business into a groundbreaking restaurant. Peter shares how he blends tradition with creativity, making Vietnamese cuisine at Banh Mi Boys a unique and unforgettable experience.

Explore the restaurant's journey from a local gem to national recognition, fueled by media exposure, including a feature on First We Feast's YouTube channel. Dive into the marketing strategies that define the Banh Mi Boys brand, emphasizing the power of community building and word-of-mouth.

In a candid conversation, Peter discusses the challenges of running a successful restaurant and outlines his vision for transforming Banh Mi Boys into a nationwide franchise. Stay tuned as Josh and Peter explore exciting collaborations, from food pop-ups to Peter's upcoming podcast. Join us as we Make Marketing Make Sense beyond the kitchen and into the world of Banh Mi Boys!

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Welcome to another compelling episode of "Make Marketing Make Sense" with your host, Josh Owen. In this edition, we're thrilled to have Carla Pesono, a seasoned Food Influencer, joining us for an insightful conversation. Explore Carla's fascinating journey from TV anchor to a prominent figure in digital food content, as we discuss the keys to her success and the evolving landscape of digital marketing.

In this episode, Carla shares her expertise on consistency, brand authenticity, and the collaborative spirit crucial in the world of digital marketing. Uncover her unique approach to content creation, where she discusses the delicate balance between authenticity and the impact of reviews on businesses. Discover how Carla's transition from static images to dynamic videos, incorporating her personality, has contributed to her success on platforms like Instagram and TikTok.

Join us for an engaging dialogue with Carla Pesono on "Make Marketing Make Sense" as we navigate the intricate world of digital marketing together. Subscribe, like, and share to stay updated on our latest episodes, and let's continue making marketing make sense.

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

In this insightful episode of Make Marketing Make Sense, we delve into the dynamic world of marketing with our esteemed guest, Olivia Matthews, the President of SMPS. Join your host, Josh Owen, as we explore the intricacies of marketing strategies and gain valuable insights from a seasoned industry leader. Together, we navigate through the challenges and opportunities in the ever-evolving landscape of marketing, providing you with practical takeaways to elevate your marketing game. Tune in as we Make Marketing Make Sense, together!

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Welcome back to another insightful episode of Make Marketing Make Sense! We're excited to have Blair Broussard, Owner of BB Squared Consulting, as our special guest. In this engaging conversation with host Josh Owen, we delve into the crucial role of effective communication in the foundation of a successful business.

Blair, a self portrayed corporate comms fortune teller and culture ringleader, shares her expertise in strategic communications and change management. She introduces us to the transformative concept of "radical candor," offering a unique perspective shaped by her role at BB Squared Consulting.

Join us in exploring Blair's methodology, unraveling the power of radical candor in revolutionizing communication within organizations. We touch on real-life examples, the importance of weekly one-on-one meetings, and the delicate balance of caring personally while challenging directly. Discover how embracing communication strategies like radical candor can enhance employee engagement, retention, and overall business success.

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Welcome to another thrilling episode of Make Marketing Make Sense! Join us as we sit down with the mastermind behind Los Jefes Restaurant, Oscar Chimal, to explore the world of festival marketing. Discover how Oscar transformed the Cinco de Mayo Festival from humble beginnings into a massive 4,000-attendee spectacle. In this engaging conversation, Oscar shares insights into the evolution of his festivals, the challenges he faced, and the strategies that fueled their incredible growth. From traditional methods to the influence of social media, especially Instagram foodies, learn the secrets of creating unforgettable experiences and building lasting relationships.

Explore the shift in marketing strategies, with a focus on effective social media collaborations and influencer partnerships. Oscar's unique approach not only boosts attendance but transforms events into must-attend experiences. Whether you're a seasoned marketer or just starting, this episode is packed with actionable insights to Make Marketing Make Sense for you! Don't miss the wisdom from Oscar Chimal, owner of Los Jefes Restaurant, exclusively on our podcast. Hit play, and let's make marketing magic together!

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Welcome to another insightful episode of Make Marketing Make Sense! In this engaging conversation, we unravel the fascinating podcast journey of Eric Falgout, host of "Eric's ADHD Experience," as he navigates from grassroots beginnings and a career in hair styling to venturing into the podcast community. Host Josh Owen discusses Eric's podcasting evolution, emphasizing the importance of consistency in content creation and marketing strategy. From tech challenges to building a dedicated team, discover the behind-the-scenes details of Eric's podcasting experience. As the conversation unfolds, explore the challenges and triumphs of content creation, from finding your niche to adapting to the evolving dynamics of audience engagement.

Eric shares valuable insights on the changing podcasting landscape, emphasizing adaptability and the impact of quality content on audience growth. Whether you're a seasoned podcaster or just starting, this episode provides valuable tips to navigate the ever-evolving world of podcasting. Join us as we Make Marketing Make Sense with Eric Falgout—don't forget to like, share, and subscribe for more engaging content that makes marketing sense for you!

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Welcome to another exciting episode of "Make Marketing Make Sense" with your host, Josh Owen! In this episode, we sit down with Jason Otis, our esteemed guest and Senior Creative Director at LCMC Health. Join us as we delve into the art of branding and marketing within the vibrant and diverse culture of New Orleans.

Discover how we, at "Make Marketing Make Sense," explore the challenges faced by LCMC Health in unifying various hospital brands into one cohesive system while preserving their unique identities. Jason shares valuable insights on the importance of authenticity and greatness in building a brand that truly reflects the warmth and inclusivity of New Orleans.

Tune in now for an engaging conversation that explores the intricacies of healthcare branding, creativity, and the ever-evolving landscape of marketing. Don't miss this insightful episode of "Make Marketing Make Sense" with Josh Owen and Jason Otis!

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/