Make Marketing Make Sense

Join us on this insightful episode of "Make Marketing Makes Sense" as our host, Josh Owens, sits down with Liz Williams, the visionary founder of the Southern Food and Beverage Museum. In this engaging conversation, Liz delves into her personal journey of starting and maintaining her own podcast, "Tip of the Tongue." She shares valuable lessons on the importance of consistency, the power of genuine content, and how her podcast has opened doors to new opportunities and connections.

Liz's approach to podcasting emphasizes authenticity over slick production, aiming to create real conversations that resonate with listeners. She also discusses the unexpected benefits of her podcast, from increasing museum visits to fostering strategic partnerships.

Whether you're a marketing enthusiast, a podcast aficionado, or someone interested in the intersection of food, culture, and communication, this episode offers rich insights and practical advice. Tune in to discover how Liz Williams harnesses the power of podcasting to make a meaningful impact.

Listen to the episode on Spotify, Apple Podcasts, or wherever you get your podcasts. Don't forget to subscribe for more episodes of "Make Marketing Makes Sense" where we explore the art and science of marketing with industry experts and leaders.

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Welcome back to another fantastic episode of Make Marketing Make Sense, hosted by Josh Owens! In this episode, we sit down with Grayson Gravras, a talented Freelance Graphic Designer and Brand Content Manager at Common House, to discuss the crucial role of graphic design in modern business.

Join us as we explore why investing in graphic design is essential for differentiating your brand, making it memorable, and ensuring consistency across various platforms. Grayson shares his expert insights on creating brand guides, websites, and social media strategies that set the right tone, whether luxurious or fun. He also emphasizes the importance of setting clear goals and maintaining cohesive branding to elevate your business.

Grayson provides practical advice on using tools like social media schedulers and Canva, despite his personal reservations about the latter. He also highlights the significance of professional design in adding a polished touch to your brand. Plus, get tips on preparing effectively before hiring a designer to ensure a smooth and successful collaboration.

Tune in now and let's make marketing make sense together!

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Welcome to another episode of "Make Marketing Make Sense" with your host Josh Owen! In this episode, we dive into the fascinating world of attribute-based hiring with our special guest, Jennifer Jeansonne, the owner of JAJ Consults.

Join us as we explore how this modern approach to recruitment focuses on the specific skills and qualities needed for success, rather than just years of experience or specific degrees. Jennifer shares her insights on how to define job requirements in terms of skills and attributes, making the hiring process more effective and inclusive.

We discuss the importance of transparent and honest job descriptions, the benefits of behavioral interview questions, and the need for open-mindedness and adaptability in recruitment. Whether you’re a business owner looking to refine your hiring practices or someone interested in the latest trends in recruitment, this episode is packed with valuable information.

Tune in to learn how you can improve your hiring strategy and find the best fit for your team with attribute-based hiring.

Don't forget to subscribe to "Make Marketing Make Sense" for more insightful episodes, and leave us a comment with your thoughts on today's discussion!

Thank you for listening, and we hope you enjoy the episode!

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Welcome back to another episode of Make Marketing Make Sense! In this episode, our host Josh Owen sits down with Will Scott, CEO and Co-Founder of Search Influence, to explore the exciting world of AI and SEO marketing. Will shares the story behind Search Influence and highlights the core elements of effective SEO: keywords, content, and links. Discover how the company focuses on achieving tangible results and ROI for their clients through strategic SEO and online ads.

Will reveals innovative ways to leverage AI tools like ChatGPT for content creation, ensuring it matches your unique voice and optimizes for key search terms. He introduces the "AI sandwich" method, which combines human prompts, machine outputs, and human refinements, and discusses tools like Wave.video for generating video content and Make.com for automating content workflows. These AI tools can significantly enhance efficiency and productivity in content creation.If you're eager to understand how AI can transform your SEO strategy and drive results, this episode is a must-listen.If you're eager to understand how AI can transform your SEO strategy and drive results, this episode is a must-listen.

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Join us on this episode of Make Marketing Make Sense, hosted by Josh Owen, where we delve into the art of building a thriving social media community with special guest Allison Herrera, Owner of Uptown Girl Media. Together, we explore how engagement, brand identity, and the right content strategy can transform a medical business's online presence.

We discuss how blending educational content with authentic, relatable moments helps foster deeper connections, the importance of aligning your social media branding with the in-person experience, and how leveraging trending audio tracks and targeted messaging can boost your reach. Allison shares her expertise on measuring success through engagement and adapting strategies based on real-time feedback.

Whether you're a marketing professional or a business owner, tune in to learn how to make your marketing make sense with us. Be sure to like, subscribe, and leave your thoughts in the comments!

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

#Marketing #SocialMedia #Podcast #CommunityBuilding #Branding

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Join us for another episode of Make Marketing Make Sense with our host, Josh Owen, as we welcome Jordan McConnell, Director of Brand & Marketing at Common House. In this insightful conversation, Jordan shares how Common House is redefining the concept of social clubs by creating inclusive spaces where people of all backgrounds can connect over food, drinks, and curated experiences.

Learn how Common House expanded from its roots in Charlottesville to Richmond and Chattanooga, and now to its fourth location in New Orleans. Jordan reveals how they tailor each club to its city's unique culture by hiring local staff to manage programming and curate an authentic atmosphere. Discover how they’re fostering a diverse membership community through referral programs and thoughtfully planned events like crawfish boils, painting sessions, and more.

Jordan also shares valuable marketing insights on the importance of listening to local markets, integrating local culture into your brand, and using editorial content to resonate with your audience.

Don't miss this episode of Make Marketing Make Sense to explore Common House's innovative approach to community building and marketing!

#MakeMarketingMakeSense #Podcast #Marketing #CommonHouse #CommunityBuilding

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Welcome to another insightful episode of "Make Marketing Make Sense," hosted by Josh Owen. In this episode, we're thrilled to have Kayla Morrison, Founder of Krewe Media, join us to dive deep into the world of Meta ads and their pivotal role in e-commerce success.

Kayla brings a wealth of experience and a unique perspective on digital advertising, focusing on making high-impact, cost-effective ad campaigns accessible to small and medium-sized businesses. Throughout our discussion, she shares valuable insights into the sophisticated targeting and attribution capabilities of Meta's platform, which she regards as a leader in the digital ad space.

Whether you're an e-commerce veteran or just starting out, this episode is packed with actionable tips on optimizing your ad spend, creative strategies, and understanding the nuances of digital marketing to boost your online presence and sales.

Tune in to gain expert knowledge from Kayla and learn how to make your e-commerce ads more effective and budget-friendly with Krewe Media's innovative approaches.

🔗 Don't forget to subscribe for more episodes that help make marketing make sense!

#MakeMarketingMakeSense #DigitalMarketing #Ecommerce #MetaAds #KreweMedia #JoshOwen

Welcome back to the "Make Marketing Make Sense" podcast, where we delve into the transformative power of digital sales and networking. In our latest episode, host Josh Owen is joined by Tom Martin, the visionary Founder of Converse Digital and author of "The Invisible Sale." Together, they explore the evolution of LinkedIn from a secondary platform to an indispensable tool for sales and networking in the modern digital landscape, especially highlighting its importance in the year 2024.

Tom Martin shares his expert insights on optimizing LinkedIn profiles to go beyond being just digital resumes. By treating them more like business-oriented dating profiles, users can create a strong first impression that is crucial in the fast-paced digital world. He also discusses the importance of genuine network expansion on LinkedIn, emphasizing the need for meaningful connections and initiating conversations based on shared interests or challenges, rather than immediate sales pitches.

Moreover, the episode shines a light on the advanced features of LinkedIn Sales Navigator and its role in facilitating targeted engagement with prospects. Tom reveals his personal strategy of warming up to potential connections through a series of strategic interactions over about 40 days before sending a connection request. This meticulous approach has proven to significantly enhance his sales efforts, underscoring the potential of LinkedIn as a powerful sales tool in 2024. Don't miss out on these invaluable insights; tune into "Make Marketing Make Sense" for more on leveraging LinkedIn to revolutionize your sales and networking strategies.

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Join us on "Make Marketing Make Sense" as host Josh Owen welcomes Will Monson, the Director of Communications and Marketing at Holy Cross School, for a deep dive into the nuances of podcasting. In this episode, we explore the unique challenges and opportunities of starting and sustaining a successful podcast. From leveraging minimal investments in equipment to finding and refining your niche, Will shares invaluable insights drawn from both his professional expertise and personal experiences with his passion project, the RYAT podcast.

Will emphasizes the importance of passion, community engagement, and the iterative process of concept development in podcasting. Through a blend of humor and practical advice, he discusses the journey of turning podcast ideas into reality, the role of audience feedback, and strategies for content creation that resonates. This conversation is rich with actionable steps for anyone looking to enter the podcasting space or enhance their existing podcast, highlighting the significance of purpose-driven content creation and community building.

Tune into this enlightening episode of "Make Marketing Make Sense" for a comprehensive guide to podcasting with insights from Will Monson. Whether you're a budding podcaster or looking to elevate your current project, you'll find inspiration and strategies to navigate the podcasting world effectively. Join us as we uncover the secrets to podcasting success and make marketing make sense together. Don't forget to subscribe to our channel for more insightful episodes.

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Welcome to a compelling episode of Make Marketing Make Sense, where host Josh Owen is joined by Gibran Nassif, the Social Media Manager at AVIXA. This episode dives deep into the essence of experimentation in marketing strategies for 2024, emphasizing the rapid evolution of social media platforms and the importance of staying agile through creative content experimentation. Gibran shares invaluable insights into navigating algorithm changes and leveraging platform shifts to maximize engagement and brand visibility.

Highlighting LinkedIn's transformation into a more content-centric platform, Gibran discusses how marketers can seize opportunities to become niche voices through LinkedIn’s evolving features like LinkedIn Live and LinkedIn Live Audio. These tools not only enhance audience engagement but also significantly boost brand awareness. Gibran’s approach combines strategic content repurposing across platforms with a keen focus on audience interaction, showcasing successful experimentation examples that have led to remarkable growth and engagement.

The conversation also sheds light on the crucial role of employee advocacy in marketing, suggesting that empowering employees to share company content can amplify reach and foster genuine connections with the audience. Gibran stresses the importance of continuous learning from industry leaders and adapting to new trends, making this episode a must-listen for anyone looking to innovate their marketing strategies in the fast-paced digital world of 2024.

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/