Make Marketing Make Sense

Alexander Bigbie is the Executive Director of Flyte, an organization dedicated to helping startups and small businesses get off the ground. We dive into essential business topics with Alexander, including financial preparation, managing personal finances, and building a solid foundation before starting a business. He shares practical advice on navigating criticism, overcoming obstacles, and creating a realistic plan for success.

We also discuss valuable resources available for entrepreneurs, like mentorship programs, grants, and funding options. Whether you're just starting out or looking to scale, Alexander’s insights on staying adaptable and patient through the entrepreneurial journey are key takeaways in this conversation.

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Lisa LaCour is the Founder and CEO of The Vault Collective, a business strategy and growth firm. We dive into the common mistakes businesses make when marketing their products, like focusing too much on themselves instead of their customers. Lisa shares insights on how to understand customer needs, define your target audience, and position your brand to stand out in crowded, commoditized markets.

We also discuss go-to-market strategies, including the importance of creating a minimal viable product (MVP) and developing a clear, concise value proposition. Lisa introduces The Vault Collective’s two-week "Launchpad" program, designed to help businesses create a roadmap for bringing their products to market. If you're looking for practical tips on growing your business and building customer trust, this episode is for you!

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

David T. Baker is a writer and content manager at 504ward, an organization dedicated to supporting young professionals in New Orleans. We sit down with David to discuss the key strategies behind building engaging newsletters and promoting community events that drive real impact. From how 504ward taps into audience feedback to shape content, to the importance of consistency in event marketing, David shares insights into what makes 504ward's approach so effective.

We also dive into how to create economic and social value through local events and the best timeline for promoting them. Whether you're looking to grow event attendance or better connect with your audience through newsletters and social media, David’s expertise offers actionable advice for marketers at any stage.

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Chase Mattison is the co-founder of Feels, a corporate gifting platform that lets businesses give back through charitable donations instead of traditional material gifts. We sit down with Chase to talk about how Feels is revolutionizing corporate gifting by offering over 1.5 million charities for recipients to choose from. Chase shares how this zero-waste model helps companies create meaningful connections while making a positive impact, all while avoiding the waste of typical corporate gifts.

We also dive into Chase’s entrepreneurial journey, from the early days of physical gifting cards to pivoting into the digital space with Feels. He shares valuable insights on the challenges of building a startup, learning from mistakes, and the importance of mentors. If you’re interested in how to bring social impact into your business’s gifting strategy, this episode is a must-listen!

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Melissa Hodgson is the Vice President of Gambel Communications and a strategic communication expert. We dive into the core elements of PR, marketing, and branding, exploring how businesses can use these tools together to achieve their goals. Melissa breaks down the importance of understanding your audience, crafting consistent messaging, and layering communication strategies for maximum impact.

We also discuss the differences between PR, branding, and marketing, and how they work in tandem to build trust and recognition. Whether you're just starting your business or looking to improve your communication efforts, this conversation is packed with actionable insights to help you succeed.

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Garick Giroir is a Creative Marketing Manager at OnPath, and he's here to dive into content marketing strategies that truly make a difference. We explore how businesses can develop and implement creative content that engages audiences, solves problems, and stands out in the market. Garick shares his expertise on building content that resonates, from understanding your audience to testing different strategies and knowing when to repurpose content for maximum reach.

We also discuss the shift toward video content and why it's essential for capturing attention in today’s fast-paced digital landscape. Whether you're a marketer looking to improve your strategy or a business owner trying to figure out where to start, this conversation with Garick is full of valuable insights that will help you level up your content game.

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Sean Mulligan is the Program Manager at The Idea Village, and he joins us to dive into the Metronome program, which helps music industry entrepreneurs accelerate their business ideas. We explore how The Idea Village supports early-stage startups by providing mentorship, workshops, and even funding opportunities to drive economic growth in the region. Sean shares what makes the Metronome program unique, who it's for, and some of the success stories, like two DJs who launched an event discovery app.

We also talk about what it takes to be accepted into the program and the importance of focusing on solving problems rather than just building solutions. If you're an entrepreneur in the music industry looking to scale your idea, this episode is packed with insights and tips on how to get involved with The Idea Village.

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Becky Angle is the founder of Angled Marketing, and she joins us to break down how businesses can use social media to build awareness, drive engagement, and convert followers into customers. We dive into her insights on creating a consistent, high-quality content mix that includes educational posts, brand fun, and sales promotions—highlighting why 3-4 posts a week hit the sweet spot for engagement. Becky also shares her approach to using FOMO-driven content, especially through reels, to get people excited about products and services.

We also talk about the power of email marketing and how to funnel leads from social media into targeted email campaigns. Becky gives practical advice on using automation tools like MailChimp and Klaviyo to keep your audience engaged without overwhelming them. If you're looking for actionable tips on turning social media followers into loyal customers, this conversation is for you.

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Reyna Rivera is a marketing manager at Mullin, and she’s here to share insights on building a strong brand identity through core values and strategic content creation. We dive into how Reyna uses storytelling and transformation videos to connect with clients, maintaining consistency by following her company's "brand Bible," which includes their mission, vision, and brand colors.

We also talk about the challenges and successes Reyna has faced, from expanding into industrial maintenance to enhancing organic SEO through press releases. She also highlights the importance of community, drawing support from her involvement with the American Marketing Association (AMA) to continue growing as a marketer.

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/

Charique Richardson, founder of Digital Innovation Media Group, joins host Josh Owen to dive deep into how AI is transforming social media marketing. We explore the latest advancements in AI tools like ChatGPT and Claude, discussing how they can simplify content creation, streamline analytics, and enhance social media strategy. Charique shares practical tips on personalizing content while avoiding over-reliance on AI, emphasizing that technology should assist rather than replace human creativity and decision-making.

We also get into actionable advice for business owners looking to implement AI into their marketing efforts, from selecting the right tools to customizing them for better results. Plus, Charique offers insight into her work teaching AI in business and the importance of balancing automation with authenticity.

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

Follow Comfy Stone

Instagram: https://www.instagram.com/comfystonefilms/

Website: https://www.comfystone.com/