Make Moments That Matter Podcast

On this week's Make Moments That Matter Podcast, Kim and Shawn delve into how a company's recruiting process and the experience it offers to employees plays a crucial role in driving the flywheel. By ensuring a smooth and positive recruiting process, companies can attract top talent, which in turn contributes to a positive employee experience.

In Episode 9 of Make Moments That Matter, our hosts continue unpacking the business development ecosystem, focusing on customer service enablement. Kim and Shawn discuss ways to build-in (and scale!) moments that matter to delight your customers and keep your flywheel spinning.

Episode 8 of Make Moments That Matter is all about building your organization's business development ecosystem. Our hosts, Shawn and Kim, discuss how to integrate inbound, outbound, and hybrid strategies, and how to effectively align these various approaches with your talent and your tech.

In this episode of Make Moments That Matter, we dive into our Tech Stack Talk, exploring the tools we use across various categories such as collaboration, meetings, project management, internal comms, AI, recordings, and more. We share insights on why we love our current products, highlighting integrations and syncing features that enhance efficiency. Additionally, we reflect on past tools, offering a comparative and objective analysis of why certain solutions didn't meet our needs and how they might still benefit other businesses.

What's the most important marketing skill that will lead to more sales? Tune in to find out!

Find out how AI can impact marketing in 2024 (and beyond), and why it’s important not to view AI as a quick fix. 

Hey there, saucy listeners!

On today’s episode of the Make Moments That Matter podcast, Kim and Shawn discuss how they believe AI is going to shake up the marketing world in 2024 and beyond. 

Sure - there is a lot of focus right now on the benefits AI can bring to your business. But on Episode 5, our hosts consider the cons if implemented incorrectly or in a less-than-thoughtful way. 

They dive into why you can’t treat AI like a magic wand, and the importance of keeping the “human touch” in customer communication. Additionally, our dynamic duo also shares tips on using AI wisely; what to avoid for the best results; and warn against going all in without human fact-checks.

Kim and Shawn share some of their “trade secrets” about using AI to understand personalities better for super personalized client messages, meetings, and more! It’s not magic - it’s all about creating those real, genuine connections with your audience

The conversation brought ideas on how to keep the quality of your content top-notch, mixing in personal stories and feelings, even with AI lending a hand. Tune into Episode 5 to hear Kim and Shawn chat about all things AI in marketing – the good, the bad, and everything in between!

Find out the importance of having the right people in the right roles on your team, and how to identify when someone is (or is not) a good fit for your company’s core values. 

Hey there, saucy listeners!

Episode 4 is all about Making Moments That Matter for your team, which - in turn - helps to create a better customer experience (happy team = better results = happier clients).  To do this, business leaders need to focus on aligning people on your team with the right roles.

Our dynamic duo and Sauce Agency Growth Guides, Kim and Shawn, discuss the importance of clear and aligned core values, and how to identify when someone is (or is not) a good fit for those values. They emphasize the need to hire slowly and fire quickly, while also acknowledging that mistakes will be made along the way. As always, your hosts share personal experiences from their pasts, including hiring, firing, and transitioning employees into different roles within their companies. They also touch on the importance of having a clear strategy for employees to work towards achieving goals.

They spill the beans on using the "people analyzer" tool during recruitment and after hiring. Other strategies and topics on the table today include: regular check-ins with their team; nailing recruitment culture; setting clear processes; and documenting processes to help spot any people or process hiccups.

Shawn and Kim are all about getting the A-team in place! They discuss the magic of diverse hiring and snagging talent who have an entrepreneurial spark.

As always, it’s all about making moments that matter for customers and your team, and letting employees have a say in defining their “obsessions” is key! In summary, putting the right peeps in the right spots is a must for making moments that matter at YOUR company. Tune in to find out how! It’s about to get saucy, friends.

Find out why marketing and sales should never be siloed, and how merging the two can make some serious moments that matter for your team and customers. 

Hey there, saucy listeners!

Get ready for the latest episode of the Make Moments That Matter with Sauce Agency Growth Guides, Kim and Shawn! In this saucy and fun-filled episode, they dive into the importance of aligning marketing initiatives with sales goals, and the importance of breaking down silos between departments. 

Shawn shares her expertise about the power of curiosity and asking questions to understand customers' needs, as well as the role of unified messaging in creating incredible experiences. Speaking of unified, they also go a little off script to dive into the importance of StoryBrand, a methodology we use here at Sauce Agency for all of our clients, helping brands clarify their messaging to attract and engage customers. It's a total paradigm shift!

The dynamic duo also dish out insights on empowering employees and teams, while Kim shares an awesome analogy about cooking dinner as a family and how teamwork makes the dream work. From customer-centricity to brand standards, Shawn and Kim explore the concept of equilibrium, and reveal the secrets to personal and organizational growth. 

Tune in to this episode packed with RevOps wisdom! And be sure to get their FREE website evaluation by simply completing the form below -or- emailing Sauce Agency at [email protected] - BAM!

Find out ways you can make moments that matter for you and your team, level up your leadership goals, and start working on the business (instead of in it).   

Hey there, saucy listeners!

Are you tired of working IN your business instead of ON it? Kim and Shawn totally get it (the struggle is real). In this episode of the Make Moments That Matter podcast, they spill the tea on their own struggles and share some growth-minded insights on breaking free from this cycle. It's all about developing leadership skills, embracing your role as a boss, and implementing kickass systems and processes so you can focus on your business. Plus, they drop some awesome book recommendations like Dare to Lead by Brene Brown and Radical Candor by Kim Scott which will help you take your leadership to the next level!

So here's the question: How do you make moments that matter for yourself and your team (and in turn, your customers)? By empowering employees to crush their goals while building a tight-knit team. Because the team that slays together, stays together! It's all about that leader’s energy! Plus,they share a game-changing assessment they’ve implemented in their own business called "The Six Types of Working Genius" by Patrick Lincione, which has helped Team Sauce understand the types of work that “fill the cup” of each team member and what types of work leads each individual to burnout.

At Sauce Agency, it's all about creating moments that matter for their team. And on today’s episode, Kim and Shawn talk about how they do this, including some specific ways such as offering their employees therapy sessions through BetterHelp for personal and professional growth. 

Something that might surprise listeners, the duo discuss the critical importance of leaders making time for check-ins with team members, and how this has helped everyone stay connected and allows team members to address any concerns or new skills needed. 

Kim and Shawn also dive into the concept of “habit stacking” with anecdotes galore, and chat about the importance of routine, discipline, and making those small tweaks for major growth. They're big on setting goals, breaking 'em down, and getting their team on board. And guess what? They've got a tool, the "Recipe for Results Blueprint," to help you organize and track your progress. It's a game-changer!

But here's what you gotta love about this podcast: They know it's not all rainbows and butterflies. Kim and Shawn have experienced a lot over the course of their entrepreneurial journey (the good, the bad, the ugly), and they talk about the challenges of merging their businesses and the importance of letting go of control.

It's time to level up, leader! You won't want to miss Episode 2 because Kim and Shawn are dropping major gems on how to work on the business, not just in it. Get ready for some serious growth and transform your team into a powerhouse. It's time to slay!

Find out how to make moments that matter, and why it's key to business growth. 

Hey there saucy listeners! 

Kim and Shawn are here to shake things up with the FIRST ever episode of Make Moments That Matter! And guess what? It's all about the power of creating moments that matter for business growth. Get ready for an engaging discussion packed with insights, stories, and takeaways for immediate action.

In this kickoff episode, our dynamic duo dives deep into the concept of friction in business. You know, those pesky problems or symptoms that can put a damper on growth? Yeah, we've all been there, and - for many of us - we are still there. Kim and Shawn stress the importance of evaluating how systems and processes impact both customers and employees. They even share relatable examples of friction they've experienced, like communication issues both internally with a team, and client-facing, too.