Make More Sales with Brooke Greening

Most people think the hardest part of a sales conversation is handling objections.

It isn't.

The hardest part is giving people the space to share what's holding them back in the first place.

Too many business owners try to get ahead of objections by saying things like, "I know this is a big investment..." or "I know this will take time..." without realizing they've just planted concerns that weren't there before.

In this episode, Brooke shares the one question she teaches every client to ask—a simple question that builds trust, uncovers what's truly on your prospect's mind, and leads to better sales conversations without feeling pushy or manipulative.

If you've ever walked away from a discovery call wondering, "What happened?" this episode is for you.

When sales conversations stall, most people assume they need a better pitch.

Brooke believes you need a better question.

Continuing the SERVICE Sales Framework series, this episode focuses on the **Identify Objections** step and reveals why the best salespeople don't guess what prospects are thinking—they ask.

You'll learn why creating objections hurts your sales, how your own fears often sneak into conversations, and the exact question Brooke recommends asking before moving forward.

Sales doesn't have to feel awkward. And you don't have to be a mind reader to understand what's keeping someone from saying yes.

Find out which part of your sales conversation is helping—or hurting—your results with Brooke's free SERVICE Sales Assessment. https://buildingmomentum.info/assessment

What questions or concerns do you have before moving your sales conversations forward? 😉

We'd love to hear from you. Subscribe to the podcast, leave a review, or send us your questions and topic ideas. 👉 https://buildingmomentum.info/matcha

Follow Brooke Greening on LinkedIn for practical sales tips, encouragement, and strategies that help you sell with confidence—without feeling sleazy. 👉 https://linkedin.com/in/brooke-greening

00:00 Why Most Salespeople Create Their Own Objections
01:09 Stop Guessing What Your Prospects Are Thinking
03:22 The Biggest Sales Mistake You're Making
04:18 Why You Create Objections Without Realizing It
05:25 Ask for Objections Instead of Assuming Them
05:59 How Asking Questions Builds Trust
09:32 The Million-Dollar Sales Question
10:10 Why "Do You Have Any Questions?" Doesn't Work
13:36 Don't Ask "What Objections Do You Have?"
14:50 How to Use This Question in Your Next Sales Call
17:34 Next Week: Creating Urgency Without Manipulation

A potential customer hesitates. You start second-guessing yourself. Suddenly you’re scrambling to convince them, avoiding the conversation altogether, or trying to paint a brighter future before you’ve understood what’s holding them back.

Here’s the good news: you don’t have to manipulate people to make more sales.

In this episode of Sippin’ Matcha & Helping You Make More Sales, Brooke breaks down the three most common mistakes people make when objections come up—and why none of them lead to the kind of trust (or long-term business) you’re trying to build.

If you’ve ever walked away from a sales call wondering, “Why did they disappear?” this episode is for you.

Sales objections aren’t the problem. How we respond to them is.

Many business owners either become defensive, avoid uncomfortable conversations, or rush to reassure potential clients before they’ve fully understood the concern. While those reactions are common, they often create more confusion than clarity.

In this episode, Brooke explains why objections are an opportunity—not a threat—and how staying curious instead of reactive helps customers make confident decisions without feeling pressured.

Because sales doesn’t have to be sleazy. And you don’t have to be a jerk to be good at sales.

Why Sales Objections are Actually a Buying Signal https://buildingmomentum.info/are-sales-objections-a-buying-signal/

Discover where your sales conversations are strongest—and where a few small changes could help you close more business. https://buildingmomentum.info/assessment

Enjoying the podcast?

Subscribe so you never miss an episode, and join our Matcha community for more practical sales strategies that help you make more sales without feeling pushy. https://buildingmomentum.info/matcha

Let’s keep the conversation going.

Connect with Brooke Greening on LinkedIn: https://linkedin.com/in/brooke-greening

00:00 Why Sales Calls Get Weird
00:48 Helping You Make More Sales
02:08 Why Sales Objections Aren’t Rejection
03:23 Mistake #1: Manipulating the Customer
06:31 Don’t Corner People Into Buying
07:07 Mistake #2: Avoiding Sales Objections
08:18 Why Questions Aren’t Confrontational
09:15 Why You Should Ask for Objections
10:18 Mistake #3: Rushing to the Solution
12:26 Why “Nice Manipulation” Breaks Trust
13:30 Fight, Avoid, or Rush to Fix
14:04 Help Customers Make Confident Decisions
14:47 How Ethical Objection Handling Removes Guesswork
16:08 Are You Curious, Defensive, or Avoidant?
17:00 Sales Conversation Assessment
17:34 Next Episode: The One Question to Ask

Most business owners dread objections.

They hear a concern about price, timing, implementation, or trust and immediately assume the prospect is saying no.

But what if objections aren’t rejection?

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke Greening explains why objections are often one of the strongest buying signals you’ll receive. Instead of viewing them as roadblocks, you’ll learn how to see them as opportunities to build trust, uncover what’s truly holding someone back, and have better sales conversations without feeling pushy or manipulative.

If you’ve ever been ghosted after a great sales call, struggled to follow up, or felt awkward when concerns come up, this episode will give you a fresh perspective.

Objections get a bad reputation.

Many sales trainings teach people to bulldoze through objections or use manipulative tactics to overcome them. It’s no wonder so many service providers avoid them altogether.

Brooke shares a different approach.

She explains why every prospect has objections—even when they don’t voice them—and why the real danger isn’t hearing objections. It’s missing them entirely.

You’ll learn why objections often stem from previous bad experiences, unanswered questions, or a desire to avoid making the wrong decision. Most importantly, you’ll discover how creating space for honest concerns can strengthen trust and help you determine whether your offer is truly the right fit.

Because sales doesn’t have to be sleazy. And objections don’t have to be scary.

Sales Conversation Assessment

Evaluate your sales conversations and discover opportunities to improve each stage of your process. Website: https://buildingmomentum.info/assessment

Enjoying the podcast? Subscribe, leave a review, and share your biggest takeaway from this episode. We’d love to hear what’s helping you create more confident, effective sales conversations.

👉 https://buildingmomentum.info/matcha

Want more practical sales guidance that feels human—not pushy? Connect with Brooke Greening on LinkedIn: 👉 https://linkedin.com/in/brooke-greening

Here’s to valuing your customers and making more sales.

00:00 Sales Objections Are Not Bad
01:01 Welcome: Better Sales Conversations
02:11 The SERVICE Sales Framework
02:39 What “Identifying Objections” Means
03:10 Why Sales Objections Feel Pushy
04:45 Why Most People Avoid Objections
06:05 Objections Do Not Always Mean No
07:00 When Buyers Need More Information
07:15 How Past Bad Experiences Create Sales Resistance
09:27 Why You Should Ask for Objections
10:48 Everyone Has Sales Objections
12:24 Hidden Objections That Cost You Sales
13:36 Buyers Are Avoiding Bad Decisions
15:31 Why Prospects on Sales Calls Are Interested
16:44 How Objections Reveal the Real Problem
18:20 Stop Guessing and Start Understanding
19:14 How to Handle Objections Without Manipulation
20:30 This Week’s Sales Conversation Exercise
21:47 “Send Me a Proposal” Is Not a Sale
22:51 Sales Conversation Assessment
23:39 Next Episode: Weird Ways People Handle Objections
24:07 Subscribe and Follow the Podcast

You’re not alone.

One of the most common sales mistakes isn’t being too pushy—it’s making people work too hard to understand why your offer matters to them.

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down a simple framework that helps you clearly connect your solution to your prospect’s problem without sounding salesy, robotic, or like you’re reading from a script.

If you’ve ever struggled to explain your value during a sales conversation, this episode will help you replace confusion with clarity using a simple three-step approach: Problem. Help. Outcome.

Because sales doesn’t have to be sleazy—and your prospects shouldn’t need a decoder ring to understand how you can help.

You’ve done the hard work of building rapport and uncovering the real problem your prospect is facing. Now comes the moment that makes many business owners nervous: explaining how you can help.

The good news? You don’t need a perfect pitch.

Brooke shares a practical framework that helps you verbalize your value in a way that’s clear, specific, and focused on the customer—not on your credentials, process, or expertise.

Using real-world examples from strategic planning, recruiting, and higher education, Brooke demonstrates how to:

You’ll also learn why generic phrases like “We’ll be with you every step of the way” often fall flat and how greater specificity helps prospects see themselves succeeding with your solution.

This episode continues the discussion on the V – Verbalize the Value stage of Brooke’s SERVICE Sales Framework and prepares listeners for the next step: identifying objections.

Sales Conversation Assessment Discover what’s working—and what may be holding you back—in your sales conversations. Website: https://buildingmomentum.info/assessment

Enjoyed this episode? Subscribe for more practical sales strategies that help you sell with confidence and integrity. 👉 Join the community here: https://buildingmomentum.info/matcha

Want more sales tips, encouragement, and practical frameworks? Connect with Brooke Greening on LinkedIn: https://linkedin.com/in/brooke-greening

⸻

If this episode helped you think differently about sales, share it with a fellow business owner who knows they can help people—but struggles to explain how. Here’s to valuing your customers and making more sales.

00:00 How to Communicate Value in Sales
01:00 Why Missing the Problem Breaks the Sale
02:24 Verbalizing Value in the SERVICE Framework
03:37 Don’t Explain Your Services—Build a Bridge
04:24 The Problem-Help-Outcome Framework
05:08 Why You Don’t Need to Explain Everything
06:04 Example: Selling Strategic Planning Through Change
07:10 Why Specificity Makes Your Offer More Valuable
08:03 Take Better Sales Call Notes
09:12 Example: Helping Companies Hire Better Employees
10:41 How to Make Your Value About Them, Not You
11:36 Example: Replacing Generic Sales Language
13:09 The “Could I Say This to Anyone?” Test
14:20 How to Practice Problem-Help-Outcome This Week
15:20 Why Repetition Creates Sales Clarity
16:20 What If Your Solution Solves Multiple Problems?
17:19 How Verbalizing Value Fits the Sales Conversation
18:31 Why the Right Problem Matters Most
19:20 The Key Question to Ask Before Explaining Your Offer
20:08 Free Sales Conversation Assessment
20:41 Next: How to Handle Sales Objections

You’re not alone.

One of the biggest mistakes salespeople make is assuming that more information creates more value. So they explain every feature, list every credential, and offer solution after solution—only to leave potential customers confused, overwhelmed, or unconvinced.

In this episode of Sippin’ Matcha & Helping You Make More Sales, Brooke continues the Verbalize the Value section of her SERVICE Sales Framework and breaks down four common ways salespeople accidentally sabotage their own sales conversations.

If you’ve ever wondered why great conversations don’t always turn into clients, this episode will help you spot the difference between sharing information and communicating value.

When prospects tell you what’s frustrating them, they aren’t looking for a feature list. They’re looking for confidence that you understand their problem and can help solve it.

The challenge? Most salespeople skip that connection.

Instead of helping prospects see the path forward, they fall into one of four traps:

Brooke explains why these habits feel natural, why they hurt conversions, and what to do instead.

You’ll learn how to stop making prospects do the “mental math” and start creating sales conversations that feel relevant, helpful, and easy to say yes to.

Previous Episodes in the Recognize the Problem Series:

Discover how effectively you’re using the SERVICE Sales Framework and identify opportunities to improve your sales conversations. https://buildingmomentum.info/assessment

Enjoying the podcast? Subscribe, leave a review, and join the conversation so you never miss an episode. Find all podcast platforms, YouTube links, and updates here: https://buildingmomentum.info/matcha

Want more practical sales tips that help you sell with confidence—without feeling pushy?

Connect with Brooke on LinkedIn: https://linkedin.com/in/brooke-greening

⸻

Sales doesn’t have to be sleazy. When you stop overwhelming prospects with information and start helping them understand why your solution matters, sales conversations become simpler, more natural, and far more effective.

Here’s to valuing your customers and making more sales.

00:00 Why Prospects Don’t Buy Even When You Explain Well
00:48 Sales Conversations Directly Impact Revenue
03:00 What “Verbalizing Value” Means in Sales
04:15 Mistake #1: The Feature Dump
05:15 Features vs. Value: What Prospects Actually Need
08:14 Mistake #2: The Credentials Speech
09:56 How to Use Experience to Build Relevance
11:23 Mistake #3: The Generic Promise
12:45 How Generic Sales Responses Hurt Conversions
14:34 Why Simple Answers Can Cost You Sales
15:29 Mistake #4: The Premature Solution
16:34 Why Discovery Comes Before Pitching
17:18 Bad vs. Good Sales Messaging Patterns
18:24 Which Sales Mistake Are You Making?
19:16 Free Sales Conversation Assessment
20:21 Reflection Question for Service Providers
21:05 How to Keep Improving Your Sales Conversations

Ever had a sales call with someone who seemed like the perfect fit… only for them to disappear, “think about it,” or politely wander off into the land of no follow-up?

It might not be your price.
It might not be your offer.
And it might not be that they “just need more information.”

In this episode, Brooke Greening breaks down one of the most common reasons great-fit prospects still don’t buy: they don’t have enough clarity. Not more details. Not a longer pitch. Clarity.

Because people don’t buy when they understand every moving part of your process. They buy when they can see how your solution connects directly to their problem.

Sales doesn’t have to be sleazy. And your sales conversations don’t have to turn into a monologue about all the impressive things you do. Thank goodness. 😂

In this episode of Sipping Matcha and Helping You Make More Sales, Brooke and Scott continue walking through Brooke’s SERVICE Sales Framework by focusing on V — Verbalize the Value.

This is the part of the sales conversation where many service providers accidentally lose the sale. After listening well and identifying the problem, they shift into “pitch mode” and start explaining their whole process, program, method, or offer.

But Brooke explains why that’s not the goal.

Instead, verbalizing the value means building a clear bridge between the problem your prospect just shared and the way your offer can help solve it. When done well, your prospect feels understood, sees themselves in the solution, and starts to believe things could change.

Brooke also shares why people buy clarity, how to avoid sounding generic, and why your prospect should never have to connect all the dots on their own.

You’ll learn:

Sales Conversation Assessment

Take Brooke’s quick assessment to see what’s working in your sales conversations and where you may be losing momentum. https://buildingmomentum.info/assessment

Get more episodes and resources from Sipping Matcha and Helping You Make More Sales. https://buildingmomentum.info/matcha

Follow Brooke for practical, human-first sales guidance for service-based business owners. https://linkedin.com/in/brooke-greening

00:00 Why Great-Fit Prospects Still Don’t Buy
01:05 Why Sales Conversations Directly Impact Revenue
03:39 The Service Sales Framework for Better Client Calls
04:06 How to Connect Your Solution to Their Problem
05:02 Stop Pitching Your Process on Discovery Calls
06:28 People Buy Clarity, Not More Information
07:11 The Difference Between Information and Clarity
07:40 Help Prospects See Themselves in Your Solution
08:02 Generic Sales Pitch vs. Specific Client Problem
09:38 Turn Objections Into a Clear Path Forward
10:43 Don’t Make Buyers Connect the Dots
11:15 Build Buyer Confidence Before Asking for the Sale
13:28 How Trust Separates You From Competitors
14:41 Why Prospects Shut Down When You Start Pitching
16:03 What Better Sales Conversations Sound Like
17:05 The 3 Things Buyers Need Before They Say Yes
18:02 2 Questions to Audit Your Next Sales Call
19:13 The Bridge Method for Closing Better-Fit Clients
19:53 Subscribe for More Service Sales Training

Most people rush to solve the problem before they’ve fully understood it.

And that’s where sales conversations quietly fall apart.

In this episode of Sippin’ Matcha & Helping You Make More Sales, Brooke breaks down the simple 5-minute rule that helps you stop interrogating prospects, stop pitching too early, and start having sales conversations that feel natural, human, and far more effective.

Because sales doesn’t have to be sleazy. And you don’t have to be a jerk to be good at sales. 😜

If your sales conversations feel rushed, awkward, or like people keep saying “Let me think about it,” this episode is going to help you understand why.

Brooke and Scott continue the conversation around the “Recognize the Problem” step of the SERVICE Sales Framework and unpack one of the biggest mistakes people make on sales calls: trying to fix the problem too quickly.

Instead of rapid-fire questions or jumping straight into solutions, Brooke shares how to slow down, follow the thread, and create the kind of conversation where prospects finally feel understood.

You’ll learn how to uncover the real motivations behind buying decisions without sounding scripted, manipulative, or like you’re conducting a therapy session 😂

And most importantly, you’ll walk away with a practical challenge you can use in your very next sales conversation.

Previous Episodes in the “Recognize the Problem” Series 

Additional Resources

Want more practical, human-first sales strategies that help you make more sales without feeling pushy?

Subscribe to the podcast, leave a review, and grab all the latest episodes here: https://buildingmomentum.info/matcha

Follow Brooke Greening on LinkedIn for sales tips, encouragement, and practical strategies that make sales feel more human: https://linkedin.com/in/brooke-greening

00:00 Why Sales Conversations Go Off the Rails
00:56 How Better Sales Calls Increase Revenue
03:20 Recognizing the Real Problem in Sales Calls
04:47 The First Question to Ask Every Prospect
06:30 Stop Asking Random Sales Questions
08:55 How to Clarify the Real Business Impact
10:50 Why Service Providers Miss Buying Motivation
12:24 How to Know You Found the Right Problem
15:09 Stop Fixing Too Early in Sales Calls
16:12 Real Client Example: Missing the Sales Thread
19:24 The 5-Minute Rule for Better Discovery Calls
21:03 What to Do If You Feel Like You’re Prying
21:43 What to Ask When You Don’t Know What to Ask
22:56 Handling Emotion in Sales Conversations
24:01 Why Getting the Problem Wrong Kills the Sale
24:53 Take the Sales Conversation Assessment
25:46 Are You Following the Thread or Asking Spaghetti Questions?
26:21 Next Step: Connecting Value to the Problem

You had a great conversation.

They nodded along.
They said, “This sounds amazing.”
Maybe they even asked for a proposal.

…and then they disappeared. 😵‍💫

If you’ve ever walked away from a sales call thinking, “I know I could help them, so what happened?” — this episode is for you.

Brooke is breaking down one of the biggest reasons sales calls fall apart: we stay too surface-level, move too fast into fixing, or miss the deeper problem entirely.

Sales doesn’t have to feel manipulative or awkward. But if you misunderstand the real problem, even the best pitch won’t convert.

Here’s to valuing your customers and making more sales. 💚

⸻

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott unpack why “good” sales conversations still fail to turn into clients.

Brooke shares the three most common mistakes people make during discovery calls:

You’ll learn why surface-level answers rarely lead to confident buying decisions — and how asking better questions can completely change your sales conversations.

If you’ve been getting ghosted after calls that felt successful, this episode will help you understand why.

And good news: you don’t need to become a therapist or a pushy salesperson to fix it. 😂

⸻

How to Uncover the Real Problem in Sales Calls https://buildingmomentum.info/uncover-the-real-problem-in-sales-calls/

Discover which parts of your sales process are strong — and where you may be losing sales opportunities. https://buildingmomentum.info/assessment

Enjoying the podcast?

Subscribe and join the conversation so you never miss an episode.
👉 https://buildingmomentum.info/matcha

⸻

Let’s connect!

Brooke shares practical sales tips, encouragement, and human-first sales strategies over on LinkedIn.
👉 https://linkedin.com/in/brooke-greening

00:00 Why Great Sales Calls Still Don’t Convert
00:51 Welcome & Episode Setup
02:31 Recognizing Problems in Sales Conversations
03:34 The 3 Discovery Call Mistakes That Cost Sales
03:58 Mistake #1: Checklist Interrogation
06:00 Mistake #2: The Fix-It Jump
07:15 Why Prospects Ghost After “Great” Sales Calls
08:14 Mistake #3: The Comfort Zone Exit
09:44 Why Avoiding Deeper Problems Costs You Sales
10:36 Scripts vs. Guiding the Sales Conversation
11:17 The 2 Ways Discovery Calls Go Wrong
12:22 Why “Send Me a Proposal” Doesn’t Mean They’ll Buy
13:19 If You Miss the Problem, You Miss the Sale
13:38 How to Evaluate Your Discovery Questions
15:15 What’s Coming Next: Better Sales Questions
16:16 Subscribe for More Sales Training

If your sales calls feel great… but people still don’t buy? There’s a good chance you’re solving the wrong problem. 😬

In this episode of Sippin’ Matcha & Making More Sales, Brooke breaks down one of the biggest mistakes service providers make during sales conversations: stopping at the first problem a prospect shares.

Because “we need more leads” usually isn’t the real issue.

And when we stay stuck at surface-level problems, we end up offering generic solutions that lead to hesitation, ghosting, and the dreaded “I need to think about it.”

Sales doesn’t have to be sleazy. But it does require curiosity, structure, and the willingness to go deeper in a helpful, human way.

Brooke and Scott continue the conversation around the SERVICE Sales Framework by diving into the “R” — Recognize the Problem.

This episode explores why uncovering the real motivating problem matters so much in sales conversations and how surface-level discovery can quietly sabotage your conversions.

Brooke shares:

If you’ve ever walked away from a discovery call thinking it went perfectly… only to get ghosted later, this episode is for you.

Progress counts. And thank goodness for that.

What You’ll Learn

Want more honest conversations about sales that feel human instead of awkward?

Subscribe to Sippin’ Matcha & Making More Sales and join the conversation here: https://buildingmomentum.info/matcha

https://linkedin.com/in/brooke-greening

00:00 Why Prospects Don’t Buy After a “Great” Sales Call
01:02 Welcome: Sippin’ Matcha and Making More Sales
02:19 The SERVICE Sales Framework Recap
03:02 Recognizing the Real Problem in Sales Calls
03:36 Why “More Leads” Is Usually a Symptom
04:12 Your Job Is to Help Clients See the Real Issue
05:07 Solve the Problem They Feel, Not Just What They Say
06:23 Why Surface-Level Problems Create Weak Sales Conversations
07:44 Generic Solutions Lead to “I’ll Think About It”
08:14 Why Prospects Start With Safe, Acceptable Problems
09:24 How to Draw Out Deeper Sales Concerns
10:21 What Happens When You Stop at the First Problem
11:12 How Understanding the Real Problem Helps You Stand Out
12:24 The Sales Call Mistake That Makes You Look Like Everyone Else
13:25 The Simple Question That Improves Every Discovery Call
14:18 Don’t Rush to Fix the First Problem You Hear
14:33 Take the Sales Conversation Assessment
15:21 What’s Coming Next: How to Uncover the Real Problem
15:38 Subscribe for More Sales Conversation Training

If “building rapport” on sales calls makes you feel like you need to become a networking robot with endless small talk skills… this episode is for you. 😂

Because here’s the deal: rapport isn’t about being more charismatic.
It’s not about pretending to be outgoing.
And it’s definitely not about awkwardly asking strangers about the weather for 12 minutes.

Real rapport happens when people feel seen, respected, and understood. In this episode, Brooke and Scott break down a practical framework for building genuine connection in sales conversations — without sounding fake, manipulative, or stalker-ish.

You’ll learn how to ask better questions, avoid the common mistakes that destroy trust, and create conversations that feel natural and helpful instead of forced. Sales doesn’t have to be sleazy. And you don’t have to become someone else to be good at it.

In this episode of Sippin’ Matcha & Helping You Make More Sales, Brooke and Scott continue the conversation on establishing rapport inside the SERVICE Sales Framework.

You’ll learn why rapport is more than “being nice,” how to stop relying on endless small talk, and what to do instead if you want people to open up quickly in sales conversations.

Brooke shares a simple 3-step approach to building rapport that feels human and intentional:

They also discuss:

If sales conversations feel awkward or surface-level, this episode will help you create stronger connection without sounding fake or pushy.

Enjoying the podcast?

Subscribe, leave a review, and share this episode with someone who wants to make sales feel more natural and human.

You can also listen to more episodes and join the conversation here: https://buildingmomentum.info/matcha

Connect with Brooke on LinkedIn: https://linkedin.com/in/brooke-greening

Here’s to valuing your customers and making more sales. 💚

00:00 Sales Rapport That Builds Trust
00:58 Welcome: Make More Sales Without Pressure
02:15 Why Rapport Is Not Just Being Nice
02:48 You Don’t Need More Charisma
04:18 Step 1: Start With Something Specific
05:22 Step 2: Make It Relevant To The Sales Call
07:00 Step 3: Ask A Real Business Question
08:08 How Better Rapport Improves Sales Conversations
08:26 Example: Using Journalist Skills In Sales
10:09 Stop Getting Stuck In Small Talk
11:48 Your Simple Rapport Homework
12:50 Does Research Feel Stalkerish?
14:08 What If You Mess Up The Question?
16:36 What To Do When Prospects Give Short Answers
17:38 Don’t Diagnose Problems Too Early
21:09 Why Rapport Matters In The Sales Process
22:35 The 5-Minute Rapport Check
23:23 Free Sales Conversation Assessment
23:48 Next Episode: Recognizing The Real Problem
24:29 Like, Subscribe, And Leave A Question