Make More Sales with Brooke Greening

You’re not losing clients because you’re bad at sales.

You’re losing them in the first five minutes… without even realizing it.

That “friendly” small talk? That go-to “tell me about your business” question?
That moment where you jump in to relate?

Yeah… those might be the very things breaking trust. And the wild part?

They all feel like the right thing to do. Let’s fix that. 😏

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You’re showing up to sales calls, being kind, friendly, and helpful…

…and still not closing as many clients as you should.

Here’s the deal: trust isn’t built through good vibes alone. It’s built through intentional conversations.

In this episode, Brooke breaks down four common sales call mistakes that quietly chip away at trust—often in the first few minutes of the call.

From the polite small talk loop to the classic “tell me about your business” opener, these habits feel harmless… but they leave your potential client feeling unsure, disconnected, or even resistant.

The good news? Once you see them, you can fix them.
And when you do, your calls feel more natural, more focused, and a whole lot more effective.

Because sales doesn’t have to be sleazy—but it does need structure.

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Set Expectations Podcast Episodes

First Establish Rapport Podcast Episode

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If you’re ready to stop guessing your way through sales calls and start leading them with confidence (without feeling pushy), I’ve got you.

Grab more episodes, tools, and support right here:
https://buildingmomentum.info/matcha

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Connect with Brooke on LinkedIn

Want more no-fluff sales guidance that still feels like you?

Come hang out on LinkedIn:
https://linkedin.com/in/brooke-greening

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You don’t have to be a jerk to be good at sales. But you do have to be intentional. Here’s to valuing your customers—and making more sales.

00:00 Why Small Talk Can Hurt Your Sales Calls
00:40 Welcome to Sippin’ Matcha & Helping You Make More Sales
02:37 The SERVICE Sales Framework for Better Sales Conversations
03:21 Why Being Friendly Isn’t the Same as Building Rapport
04:05 Mistake #1: The Polite Small Talk Loop
05:24 Why Small Talk Doesn’t Build Trust
06:10 Mistake #2: Forced Connection on Sales Calls
07:19 Why Prospects Feel Resistance When You Try Too Hard
09:30 Mistake #3: The Accidental Hijack
10:42 How Making It About You Costs You Trust
11:35 Use the 70/30 Rule to Keep Prospects Talking
12:55 Mistake #4: “Tell Me About Your Business”
13:22 Why Generic Sales Questions Hurt Your Credibility
14:22 How These Rapport Mistakes Sabotage Sales Calls
15:33 Quick Gut Check: Which Sales Call Mistake Do You Make?
16:17 Take the Sales Conversation Assessment
17:11 What to Say Instead on Your Next Sales Call
17:42 Subscribe for More Human-First Sales Tips

If your sales calls feel great… but keep ending with “I need to think about it,” this episode is going to hit a little close to home (in the best way 😜).

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Let’s just say the quiet part out loud: most people think they’re good at building rapport… but they’re actually just being polite. And while politeness is lovely, it doesn’t close deals.

In this episode, Brooke breaks down the real role of rapport in a sales conversation—and why staying surface-level is quietly costing you clients.

You’ll hear why “being likable” isn’t the goal, how generic questions sabotage trust, and what actually helps someone open up about the real problem you can solve.

Because here’s the deal: if you don’t get the real problem, you can’t offer real value. And that’s where sales start to fall apart.

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If this episode made you rethink your sales calls (or cringe just a little—in a productive way 😂), you’re going to love what we’re doing over here:

👉 https://buildingmomentum.info/matcha

New episodes, practical frameworks, and real talk about selling without feeling like a weirdo.

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🤝 Connect with Brooke on LinkedIn

Want more no-fluff sales insight (with a side of personality)?

👉 https://linkedin.com/in/brooke-greening

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Here’s your gentle nudge for the week: Are you starting your sales calls with something specific to them… or something you could say to literally anyone?

That one shift? It changes everything.

Progress counts. And thank goodness for that.

00:00 Why Most Sales Rapport Doesn’t Close Deals
00:17 The Real Problem With “Good” Sales Calls
02:33 What Rapport in Sales Actually Means
03:13 Why Small Talk Doesn’t Help You Sell
04:32 Why Prospects Stay Surface-Level
05:09 Being Likable vs Being Relevant
06:42 Why Prospects Say “I Need to Think About It”
08:12 Why You Can’t Wing Sales Calls
09:12 Stop Saying “How’s Your Business Going?”
09:38 How to Build Better Rapport on Sales Calls
10:27 Intentional Connection vs Generic Friendliness
11:48 A Simple Rapport Check for Your Next Call
12:11 What to Listen for in the Next Episode

Sales calls don’t have to feel awkward… but let’s be honest—they often do. In this episode, Brooke breaks down one of the most overlooked (and most powerful) parts of a sales conversation: setting expectations right at the beginning.

Because here’s the deal—when your potential client doesn’t know where the conversation is going, things get weird fast. But when you clearly explain the goal and the outcome? People relax. Trust builds.

And suddenly… sales feel a whole lot more natural. Brooke walks you through a simple, repeatable way to open your calls so you can lead with confidence, avoid awkward transitions, and actually move the sale forward—without pressure or sleaze.

And yes… it might feel clunky at first. That’s normal. Progress counts. And thank goodness for that.

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If this episode made you think, “Oh wow… I’ve definitely been skipping that part,” you’re not alone. And you don’t have to figure it out solo.

👉 https://buildingmomentum.info/matcha

Come hang out, keep learning, and build a sales process that actually feels like you.

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Want more practical, no-pressure sales guidance (with a little personality)?

Let’s connect: 👉 https://linkedin.com/in/brooke-greening

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P.S. If your sales calls have been feeling a little… vague, this is your sign. You don’t need a perfect script. You just need a clear starting point. And this? This is it. 💛

What actually happens in the first few minutes of a sales call can make—or break—the entire conversation.

In this episode, Brooke Greening breaks down real-world examples of how people actually set expectations on sales calls—from completely skipping it, to awkward and scripted approaches, all the way to a simple, effective framework that builds trust fast.

You’ll hear what sounds good in your head but lands poorly in real life, why vague conversations kill momentum, and how a clear, confident setup lowers resistance and keeps prospects engaged from the start.

If you’ve ever felt unsure about how to open a sales call (or avoided talking about pricing altogether), this episode will give you the clarity—and language—you need.

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Want more bite-sized sales coaching you can actually use between sips of coffee or matcha?

👉 https://buildingmomentum.info/matcha

Subscribe, leave a review, and share this episode with someone who’s ready to make more sales—without the awkwardness.

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Want to learn more from Brooke or continue the conversation?

👉 https://linkedin.com/in/brooke-greening

Ever been on a sales call that felt… chaotic? Or maybe you’ve been the one thinking, “Why does this feel so all over the place?”

Here’s the deal: it might not be your offer. It might not even be your confidence. It might be that you skipped the first (and most important) step: setting expectations.

In this episode of Sippin’ Matcha & Helping You Make More Sales, Brooke and Scott break down what a wedding taught them about great communication—and how that lesson applies directly to your sales calls.

Because when people know what’s coming, they relax. And when they relax… they actually listen.

If your calls feel scattered, awkward, or hard to “transition” into the offer—this one’s for you.

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If this episode had you thinking, “Oh… I might be doing that…” — you’re not alone 😂

The good news? This is fixable. And it doesn’t require becoming someone you’re not.

👉 Dive deeper and get practical tools here: https://buildingmomentum.info/matcha

Here’s to valuing your customers and making more sales. (Without the awkward energy.)

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Want more real-talk sales strategies that actually feel good to use?

Connect with Brooke here: https://linkedin.com/in/brooke-greening

She’s sharing frameworks, mindset shifts, and the occasional “oh wow, I’ve been doing that wrong” moment—in the best way.

You’re showing up for sales calls. You’re having good conversations. And yet… something’s not converting.

If you’ve ever walked away from a call thinking, “That went well… so why didn’t they move forward?” — this episode is for you.

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke breaks down 7 subtle (but common) ways service-based business owners unintentionally sabotage their sales calls.

These aren’t obvious mistakes. They’re the quiet ones. The ones that feel normal… but quietly stall momentum, create confusion, or leave your potential client unsure about what to do next.

The good news? Once you see them, you can fix them. And sales starts to feel a whole lot more natural — and effective. Because you don’t have to be pushy to be good at sales.

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If this episode had you nodding along (or calling yourself out just a little bit 😅), you’re not alone.

Come join us and get more practical, human-first sales support: 👉 https://buildingmomentum.info/matcha

You’ll get new episodes, tools, and encouragement to help you make sales feel a lot less awkward — and a lot more effective.

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If you want more insights like this (with a little humor and a lot of clarity), come say hi on LinkedIn:

👉 https://linkedin.com/in/brooke-greening

Brooke shares real-life sales scenarios, practical frameworks, and encouragement for service-based business owners who want to grow their revenue without becoming someone they’re not.

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Here’s to valuing your customers — and making more sales. ☕🍵

You sent the proposal.
You felt great about the call.
And now… Crickets.

If you’ve ever stared at your inbox wondering “How many times should I follow up before I become that annoying salesperson?” — this episode is for you.

In this final installment of our proposal series, Brooke breaks down a clear, simple follow-up rhythm that helps you stay professional, confident, and visible… without sounding pushy or desperate.

Because here’s the truth: You don’t have to be a jerk to be good at sales. And you don’t have to disappear after one follow-up either.

In this episode, Brooke walks through exactly how often to follow up, what to say, and how to stay in someone’s line of vision until you get a real answer. And spoiler alert: don’t say no for them. If you’ve been feeling awkward about follow-up, this framework will help you approach it with clarity and confidence.

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Resources Mentioned

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If this episode got you thinking about how you handle proposals and follow-up, I’d love to keep the conversation going. Subscribe and ask your question here: 👉 https://buildingmomentum.info/matcha

That’s where you’ll get new episodes, tools, and practical ways to make sales feel a whole lot more human.

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If you enjoy these conversations about sales, messaging, and running a service-based business, come say hello on LinkedIn.

👉 https://linkedin.com/in/brooke-greening

I share practical sales insights, real-life examples, and encouragement for service-based business owners who want to grow their revenue without becoming someone they’re not. Because sales doesn’t have to be sleazy. Here’s to valuing your customers — and making more sales.

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You’ve probably heard this before: “That sounds great—can you send me a proposal?”

But here’s the thing… do you really need to?

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott tackle one of the most common moments in the sales process—and why saying yes to every proposal request might be slowing down your close rate.

You’ll learn when proposals are absolutely necessary, when they’re just a polite “no,” and when you can (and should!) skip them entirely and move straight to the sale. It’s not about being pushy—it’s about leading with clarity, structure, and confidence. If you’ve ever used a proposal to avoid a pricing conversation… this one’s for you. 😉

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Got a proposal, pricing, or awkward client question you’re not sure how to handle? Submit it anonymously here: 👉 https://buildingmomentum.info/matcha

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For more human-first sales advice (with a side of matcha), follow Brooke here: 🔗 https://linkedin.com/in/brooke-greening

You finally sent the proposal. You felt good about it. Maybe even excited. And then… silence. 😶

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down why potential clients go dark after receiving a proposal—even when the conversation seemed to go well.

Spoiler alert: it’s not always about price or timing.

Brooke shares three of the most common mistakes that lead to ghosting and how to fix them with a few small (but powerful) changes to your proposal process.

If you’re tired of hearing crickets after putting in hours of prep, this episode is your go-to guide.

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Tired of getting ghosted? Want help writing proposals that actually close the deal? Submit your question anonymously here: 👉 https://buildingmomentum.info/matcha 

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For more practical sales tips (and a few strong opinions on proposals), follow Brooke here: 🔗 https://linkedin.com/in/brooke-greening 

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You had a great call. The client seemed excited. They asked for a proposal… and then? Crickets. 😬

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down one of the most common reasons proposals stall or get ghosted: surprises.

If your proposal includes new problems, unexpected solutions, or pricing reveals you didn’t talk through first—you’re setting yourself up to lose the sale.

Brooke unpacks the exact moment trust begins to erode—and how to turn proposals into a natural, no-drama next step instead of a deal breaker.

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Sales Conversation Assessment (buildingmomentum.info/assessment) — Pinpoint what’s stalling your deals and how to fix it

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Got a sales or proposal question you’d love Brooke to answer on the podcast? Submit it anonymously here: 👉 buildingmomentum.info/matcha 

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For weekly sales tips, real talk about client conversations, and a few matcha mentions, follow Brooke here: 🔗 linkedin.com/in/brooke-greening