Make Over Your Marketing

If you're a service provider, a proposal is probably the last thing standing between a yes and a no. And if you're creating and presenting your proposal the right way, you can drastically increase your close rates.

In this episode, I'm going to take you through the key elements a great proposal experience should have. So you can get fully booked, raise your prices, and position yourself as the badass you are.

When I first started my copywriting business five years ago, I ran it on just a few basics: Microsoft Word, Wave Apps for invoicing, and HelloSign for contracts. But, as I've grown and become a little more sophisticated, I've tested out and adopted a few things that make my life so much easier. In this episode, I'm sharing 6 of my favorite (and simple) systems, apps, and software.

Have you ever felt like you're stuck in Groundhog Day when it comes to responding to new client inquiries and onboarding new clients? We're about to put an end to the "I got you, Babe" loop and give your client experience a serious makeover. Specifically, I want to talk about taking the time to write guided email templates or scripts for your client communication. In today's episode, I'm going to talk about: -Mapping out your client experience from first inquiry to requesting a testimonial -Why you should have canned email templates in your business (and how to keep them fresh and personalized) -The life-changing magic of automation

In this episode, we're talking about one of the hardest pages on your website to write copy for: You guessed it, it's your About Page. This episode breaks down the elements of a great about page, writing a hook-worthy headline, how to organize your about page, how much of your backstory to include, what qualifications to mention and what to leave out, and how to make sure that you weave your personality into it in a really genuine way. Ready to make over your About Page copy? Dive on in.

If you want to write copy that makes your ideal client feel like you're speaking directly to them, you have to speak their language when you're addressing their struggles and their desires, and also when you're explaining the benefits of your offering. In today's super short episode, I'm sharing 3 introvert-friendly ways to find out what kind of language your ideal client is using, so you can work it into your marketing message.

What if each of us had our very own Brag Book? A Digital Brag Book full of AWESOME things your clients, students, members, colleagues and mentors say about you. Today, I'm going to walk you through how to create your very own Digital Brag Book by collecting testimonials and client stories.

We're going to talk about ...

• Why testimonials should be a non-negotiable part of your client process and your marketing plan
• What makes a great testimonial
• How to ask for them in a way that makes sure the final testimonial creates a demand for your product, service, course or membership
• How to use them effectively to build know, like and trust, and create a demand for your service, product, course or membership

If you've ever wondered if it's time for you to rebrand, then this episode is for you. I'm going to talk through some signs or red flags that it's time to give your website a Princess Diaries-style, head-to-toe makeover. In this episode, I'm going to share the reasons behind why I rebranded, my inspiration, and I'll also share how my messaging shifted and my hope is that it will help give you clarity on whether or not it's time to rebrand or give your website a bit of a makeover.

If the words on your website home page don't clearly and simply communicate what you do and how you can help your ideal client, and if the information isn't presented in the right order), then your hopeful customer may never get past the front door. I'm going to help you analyze your homepage like a pro, so you can see exactly what to tweak. The goal is to make sure your dream customer lingers long enough to end up exactly where you want them.

In this mini workshop, I'm going to guide you through 4 steps to help you shake up your marketing and uncover your secret sauce (aka what makes you stand out, why you're different, and why your ideal client should choose you).

What I love about this framework is that if you're just starting out and you know WHAT you want to do, but you're not sure how to market and position yourself, this is literally going to give you your recipe for success. And I say recipe, because we're gonna shake things up a little bit and use a cocktail analogy because, why not, right? Let's dive in.