Make the Invisible Visible: Build Your Brand with Cheryl McCants, Your Marketing Momma

If you’re leading a startup business and seeking to jumpstart your startup, then today’s podcast is for you. I’ll discuss four ways that you and your team can help get your startup recognized by your target market and foster the growth that your startup needs to succeed.

Design plays an essential role in business practices and strategies. Listen in for ways that design can revolutionize your business.

With the wide plethora of digital and physical channels available, visual consistency matters when building brand identity. I’ll show you ways to create a consistent visual identity across multiple platforms.

Good design does more than make things look pretty. Design helps to tell a compelling story and connect emotionally with your audience. Listen to this podcast episode to learn more.

Accessibility is not just a legal issue; it’s an ethical one. With 15 percent of the world’s population living with some form of disability, we must design websites that are accessible and inclusive for everyone.

Negotiating media buys can be a complex and time-consuming process, but the benefits are immense. By mastering this skill, you can secure increased advertising value and connect with your audience more effectively.

Negotiation remains a critical component of building successful business relationships. It’s important to know how to navigate negotiation discussions effectively in order to achieve the best outcomes.

Negotiating a deal that benefits both parties is not always easy, but strong communication skills can increase your chances of successful negotiation.

Negotiating may be a daunting task to master, but it's a crucial skill for public relations professionals to master. With the right approach, you can become an expert negotiator.

Effectively analyzing your internal marketing is key to determining what’s working within your organization and what needs improvement. In this week’s episode, I’ll explore the importance of internal marketing analysis and how it can build your bottom line.